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The 15 Most Mobile-Savvy Cities in the U.S.

December 26th, 2011 ::

By Rieva Lesonsky

Is your small business based in Houston? Then you’d better start coming up with a mobile shopping strategy if you haven’t already done so. Why? Because Houston is the nation’s most mobile-shopping-savvy city, says a new study from the Interactive Advertising Bureau.

The report looked at four criteria—the population’s ownership of mobile devices, likelihood of being influenced by mobile coupons, having at least one mobile retail app and having at least one social media app—to assess the mobile shopping savvy of each city’s residents. Here are the rest of the top 15:

2. New York City
3. Atlanta
4. Los Angeles
5. Dallas/Ft. Worth
6. Tampa Bay/St. Petersburg
7. Chicago
8. Philadelphia
9. Washington, DC
10. Seattle
11. San Francisco
12. Boston
13. Detroit
14. Minneapolis/St. Paul
15. Phoenix

The IAB conducted the study to highlight places where advertisers need to embrace mobile marketing tactics to woo customers. It also cited data from comScore about the desirability of mobile-savvy shoppers. These users are generally younger and more affluent, with 61 percent are under age 34 and almost half of them have household incomes of more than $75,000 annually.

How are mobile-savvy shoppers using their devices?

  • To find businesses: 15 percent
  • To compare prices/search for deals: 10 percent
  • To research products: 9 percent
  • To take a picture of items in a store: 14 percent
  • To scan a product barcode: 7.4 percent

Even if your business isn’t in one of the top 15 markets, you need to start developing a mobile marketing strategy to stay competitive. That might include targeting customers on their mobile devices, developing an app for your business or making sure your website is mobile-friendly.

Access the survey findings at the IAB website, where you can view details of mobile shopping demographics for each of the 15 cities.

Image by Flickr user Calsidy Rose (Creative Commons)

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing, Small Business, small business, Technology | 1 Comment »

This entry was posted on Monday, December 26th, 2011 at 6:00 am and is filed under Marketing, Small Business, small business, Technology. You can follow any responses to this entry through the RSS 2.0 feed.

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  • http://www.blurbpoint.com/ Internet Marketing Company

    So in these countries if advertiser do more promotion through the mobile marketing then can get more benefit but only when they have presence in local areas. Anyway thanks for sharing this information with us.