Right off the bat, I want to say that publishing blog posts is as much an art as a science. What works in general might not work specifically for you, so be sure to experiment a bit before settling on a strict publishing schedule.
I have this awesome new client that I am blogging for (and then turning those blogs into a monthly newsletter – always repurpose when you can!). She is brilliant – has her own thriving business, is recognized as an expert in her field, etc. The more we talked about her new blog, the more I realized that all aspects of blogging come naturally to me now while remaining a true mystery for the most accomplished business people.
One of the keys to a successful blog is publishing times. As I explained to my new client, you have to take timing into account, much of which I learned from Dan Zarrella in his Science of Timing webinar.
When to publish your blog posts:
- Early morning.
- Not Tuesday.
That’s it.
Dan found that the most links back to blog posts come around 7am, most comments come around 5am (seriously – I guess early birds get the worm by reading everything before the rest of us) and then again at 8am, while views peak around 10am.
The best days to publish are pretty much any except Tuesday. Wednesday and Thursday tend to have decent traffic, while Friday through Sunday are great - views actually peak on Sunday. Do you catch up on email and reading over the weekend? So does everyone else. Monday is also good, as people tend to go through their email more carefully on Mondays (if they didn’t do it on the weekend). On Tuesday, it’s back to work – views plummet.
One other thing to keep in mind if your blog is new:
While you may be super eager to publicize your blog, hold off until you have a handful of posts published. When people come to your blog, they’ll want to see what else you have written before deciding whether or not your blog offers enough useful information to warrant subscribing.
Gives these tips a try to see if they work for you – good luck!
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Tags: blog publicizing, blog publishing, blogging, Dan Zarrella, Marketing, science of timing
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