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10 Marketing Insights From Today’s Top Thought Leaders

April 24th, 2012 ::

Thinking cap

I often find it helpful to glean insight from other marketers on current trends and new developments in our field. Recently, HubSpot gathered marketing observations, ideas and analysis from some of today’s best-known thought leaders. As I read through the collection, I was inspired by what they had to say. Here are my favorites:

Social Media Now

Social media changes at warp speed, as new technologies and best practices emerge almost daily. Here are a couple of observations that stood out:

  • Our ideas about privacy are changing. As noted by Seth Godin, a minority of people are concerned about what is known about them online, while the majority of us are redefining what is normal, as it relates to privacy.
  •  Kyle Lacy observed that split seconds are becoming more important than ever. In fact, the split second capturing of a memory is often more important than the time it takes to write a post.

Smart Planning for Mobile

The emergence of mobile has caught many marketers off guard, so what do the experts have to say about preparing for it now?

  • Roland Smart suggests learning HTML5 as soon as possible to capture opportunities to integrate mobile into your marketing strategy on Facebook.
  • Scott Fox recommends getting away from your desk and stepping out into the real world to really see how mobile is being used by a growing number of people who are not desk-bound.

Online Content and Social Media

Social media has taken online content off the static webpage and infused it with the goal to generate conversation and to engage audiences more than ever.

  • Michael Lazerow says that content has the added duty of being sharable as well as interesting. It’s not enough to create excellent content; marketers must ask themselves if audiences will share it before they can publish it.
  • Cameron Chapman emphasizes the importance of verifying everything you write about, since content is being shared more than ever before. Misinformation can spread like wildfire on social media, so be sure you get your message right.

Divvying Up Resources for Social Media

Just when marketers thought they had enough social networks to balance, Google+ and Pinterest emerged, showing us there is still room for more online communities. How do we divide limited resources among all the social media channels?

  • Maria Ogneva suggests letting your customers be your guide. Wherever your clients, prospects, existing customers, and partners are, those are the networks you should concentrate on most.
  • Tom Pick takes it a step further by testing to find the platform yielding the best results. Study your analytics to find out which networks are driving the most traffic to your website, and make those networks your top priority.

Building an Online Community

Some of the best advice offered by the experts is to understand that social media is here to stay and is a powerful component of your marketing strategy.

  • Linda Bustos encourages marketers to think of social media as a marathon and not a sprint. Building a vibrant online community is hard work, and results might not come right away.
  • Priit Kallas believes that building for the long-term can help businesses stand out from the competition. He suggests focusing on creating customer relationships that can stand the test of time.

To read the entire list of marketing ideas, suggestions and insights, check out Hubspot’s 54 Pearls of Marketing Wisdom. What other ideas have inspired you recently, as it relates to mobile, social or content marketing?

Image courtesy of theorangeinkblog.wordpress.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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