Comments on: How to Market Your Business With Online Videos http://www.networksolutions.com/smallbusiness/2012/04/how-to-market-your-business-with-online-videos/ Fri, 05 Apr 2013 12:16:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike http://www.networksolutions.com/smallbusiness/2012/04/how-to-market-your-business-with-online-videos/#comment-42729 Mike Tue, 01 May 2012 02:29:00 +0000 http://www.networksolutions.com/smallbusiness/?p=12802#comment-42729 Have to agree with Dennis Minor on this one. A little knowledge goes a long way when it comes to producing videos.  You can do a relatively small amount of research into equipment, lighting and editing and easily produce the kind of product videos that appear on major sites like Amazon and TigerDirect. Have to agree with Dennis Minor on this one. A little knowledge goes a long way when it comes to producing videos.  You can do a relatively small amount of research into equipment, lighting and editing and easily produce the kind of product videos that appear on major sites like Amazon and TigerDirect.

]]> By: Dennis Minor http://www.networksolutions.com/smallbusiness/2012/04/how-to-market-your-business-with-online-videos/#comment-42618 Dennis Minor Sun, 29 Apr 2012 18:32:00 +0000 http://www.networksolutions.com/smallbusiness/?p=12802#comment-42618 Denise: the subject of "high production values" does not have to be complicated or scary. People often think that it means "high cost" and that is a fallacy. Some of the best marketing videos have been done for very little expenditure, some of the worst have had very high budgets.  What separates them is the content and the understanding of how to spend the budget, whatever it's size, wisely.  At the end of the day, its the quality of the story and the ability to tell it well that will keep potential clients watching.  It is an old adage but even after 30 years in the broadcast advertising/marketing films business, I still find the KISS (Keep It Simple Stupid) to be a good starting point for any production even multi-million dollar ad shoots. Know your clients (customers), know how to tell your story simply, and then hire the best production people your budget allows. With the low cost of high quality equipment today, some of the most professional production talent available are much more affordable than you might imagine. Oh and don't be afraid to borrow basic ideas from the millions of videos already out there. I'm not saying steal concepts but watch as many marketing videos you can to get an understanding of what you find interesting and effective compared to what you find stupid and offensive.  You are not only a marketer but also a potential client to other marketers so use your own taste level as a guide.  Feel free to contact me if you have any questions.  And most importantly remember, the only difference between those already out there doing marketing videos for their products and you is that they just started earlier.  Nobody is an expert when they start.  One last thing.... have fun doing it. Denise: the subject of “high production values” does not have to be complicated or scary. People often think that it means “high cost” and that is a fallacy. Some of the best marketing videos have been done for very little expenditure, some of the worst have had very high budgets.  What separates them is the content and the understanding of how to spend the budget, whatever it’s size, wisely.  At the end of the day, its the quality of the story and the ability to tell it well that will keep potential clients watching.  It is an old adage but even after 30 years in the broadcast advertising/marketing films business, I still find the KISS (Keep It Simple Stupid) to be a good starting point for any production even multi-million dollar ad shoots. Know your clients (customers), know how to tell your story simply, and then hire the best production people your budget allows. With the low cost of high quality equipment today, some of the most professional production talent available are much more affordable than you might imagine. Oh and don’t be afraid to borrow basic ideas from the millions of videos already out there. I’m not saying steal concepts but watch as many marketing videos you can to get an understanding of what you find interesting and effective compared to what you find stupid and offensive.  You are not only a marketer but also a potential client to other marketers so use your own taste level as a guide.  Feel free to contact me if you have any questions.  And most importantly remember, the only difference between those already out there doing marketing videos for their products and you is that they just started earlier.  Nobody is an expert when they start.  One last thing…. have fun doing it.

]]> By: Marton http://www.networksolutions.com/smallbusiness/2012/04/how-to-market-your-business-with-online-videos/#comment-42414 Marton Wed, 25 Apr 2012 19:52:00 +0000 http://www.networksolutions.com/smallbusiness/?p=12802#comment-42414 You can either do the DIY approach or work with a professional business video production company to create and distribute your videos.  I'd be happy to talk with you more about company videos and product videos. -- www.brandefy.com You can either do the DIY approach or work with a professional business video production company to create and distribute your videos.  I’d be happy to talk with you more about company videos and product videos. — http://www.brandefy.com

]]> By: Denise Fay http://www.networksolutions.com/smallbusiness/2012/04/how-to-market-your-business-with-online-videos/#comment-42382 Denise Fay Wed, 25 Apr 2012 13:15:00 +0000 http://www.networksolutions.com/smallbusiness/?p=12802#comment-42382 Good information re video marketing becoming a vital part of the marketing mix. It's something that I want to do in 2012 myself. But my question is this: How do you get started? If production values are important, does that mean that really you should go into a studio and do your videos there? Rather than use your home computer or camera to shoot small videos? That's my dilemma at the moment and it's stopping me from getting started. Any advice? Thanks Denise   Good information re video marketing becoming a vital part of the marketing mix. It’s something that I want to do in 2012 myself.

But my question is this: How do you get started? If production values are important, does that mean that really you should go into a studio and do your videos there? Rather than use your home computer or camera to shoot small videos?

That’s my dilemma at the moment and it’s stopping me from getting started. Any advice?

Thanks
Denise
 

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