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Automate Online Marketing and Stay Organized With IFTTT

June 6th, 2012 ::


In order to manager social media, small business owners do a lot of things, from downloading various apps to using social media dashboards.  I just read about another tool that you might want to consider using called Ifttt.

Funny name, cool service: Ifttt is short for “If this, then that” – basically, it’s a very easy way to automate your social media accounts.  Think of it like a game of dominos: You simply set a trigger for one service, and when that occurs, another action is immediately carried out.

Here are 3 ways Ifttt can work for you:

Link accounts so specific actions are automatic.

For example, post news and updates on Twitter, Facebook, and Google+ at once and link your RSS feed so new blog posts are automatically shared.

Administrative grunt work will be easier.

Instead of changing account profile pictures one by one, all of your profile pictures will update across accounts – or on only two accounts.

You can keep track of your social media updates and shared links by sending them to Evernote and posting them on your Google Calendar.

If you use Google Reader, send blog post ideas to Evernote before you forget about them.

Organize yourself once and for all.

Keeping up with email is a never-ending task, but Ifttt makes it a lot easier.  Emails can be cleared out of your inbox by adding labels to Gmail messages and sending them to Evernote or your calendar.

Backing up documents, pictures, and email attachments can be done by sending them to Dropbox, and you can cross-post images on Instagram and Flickr, thus creating two archives.

Instead of juggling calendars and communication channels, notifications can be set up to keep you up-to-date.  For example, you can be informed of changes to your flight’s departure time and reminded about regular events, like your weekly staff meeting.


If you use Ifttt, what other ways has it made your life easier?  Share your ideas in the comments section below!

Image courtesy of socialmediarology.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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