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Mobile Advertising Just Got Easier for Small Businesses

June 25th, 2012 ::

By Rieva Lesonsky

Reaching consumers on their mobile phones is about to get a little easier—and more affordable—for small and midsized businesses, thanks to some major changes announced by Google and Facebook.

Advertising Age reports that Google is integrating AdMob mobile display ads into its AdWords. The change will make it easier for small and midsized advertisers to buy mobile ads, since the option will now show up in the same place as AdWords. AdMob adds show up on more than 300,000 mobile phone apps, according to Google.

Facebook recently made advertising on its mobile app an option for all sizes of advertisers, Advertising Age reports. Although Facebook has offered mobile ads since March, until now they were mostly bought by big corporations that could afford premium packages. But now advertisers who use Facebook’s self-serve tool can buy mobile ads, meaning they will be open to a wider range of companies, including those with much smaller budgets.

Ad Age cites stats from Borrell Associates that project small and midsized companies will spend some $4.5 billion on mobile marketing in 2012. And because mobile phones are so widely used, there is plenty of ad space going begging—meaning prices are lower and more affordable for small companies.

If you’re still not sure mobile ads are worth your time, consider these stats: Three out of four mobile phone users pay full attention to mobile ads while surfing the Web, according to a survey by Prosper Mobile Insights. And nearly 60 percent of smartphone and tablet users say they regularly or occasionally pay full attention to ads they see on mobile social media sites.

Prosper says men are more likely than women to pay attention to mobile ads, especially when surfing the Web, watching video online or shopping. More than half (51 percent) of men said ads they saw on a mobile device regularly or occasionally influenced their purchasing behavior; 43.7 percent of women said the same.

If you haven’t gotten into the mobile ad game yet, now could be the time to make your move.

Image by Flickr user gabofr (Creative Commons)

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing, Search Marketing, Small Business, small business, Web Design | 1 Comment »

  • http://www.facebook.com/devbha Dev Bhatia

    We’ve been testing both these formats at my company. The Facebook ads do not cost out for local Small Businesses looking for calls. The Google ads work best as search, because the call quality is high. This makes intuitive sense. Search ads, whether banners or text, are displayed when people search on their phones locally. So if you’re searching for “podiatrist” in San Francisco, odds are high that you are ready, willing, and able to book an appointment right now. At mTrax (http://mtrax.com) we’re setting up SMB clients in mobile search on Google, Yahoo, and Bing (and if Facebook ever starts costing out, we’ll be there too!).