By now, you’ve probably adjusted your Facebook strategy to leverage the new features of Timelines. But, are you sure you’re getting all you can out of your Facebook page?
Here are six easy ways to use Timelines features in your company’s Facebook marketing strategy.
1. Make the most of a smaller profile photo
Unfortunately, Facebook profiles have shrunk from up to 180px by 540px to 125px by 125px. However, you are virtually free to do anything you want with this image, so get creative. You can create a special image to grab fans’ attention or experiment with the combination of the profile picture and cover image to create eye-catching effects. Of course, you can always use this smaller space for your company logo and save the larger cover image for more creative displays.
2. Experiment with a large, bold cover image
You have plenty of room – 851px by 315px – to get as creative as you’d like with the new cover photos. Just be careful not to break any of Facebook’s rules for cover image use, such as using the space to offer discounts or other marketing offers.
Instead, use the cover image to enforce your brand with a relevant, communicative photo. You may also want to include pictures of your products or your team in this valuable piece of Facebook real estate.
3. Channel your visitors with custom tabs
Timelines has custom tabs, which link to applications, directly below the cover image. The photos tab must remain in place, but you can customize the others to direct visitors to important information on your page, such as a new product announcement or invitation to an event. In addition to the photos tab, you can have up to 11 additional tabs to use creatively.
4. Highlight special announcements or sales pitches with pins
You can create sticky posts with special offers for your customers by using Facebook’s pinning feature. These posts won’t get buried under your other Facebook content, so you can use them for time-sensitive deals or breaking news from your company. Now, you can be sure your visitors receive your most important messages, no matter when they visit your page.
5. Draw attention to important posts with stars
Starring posts is another way to highlight them, but instead of sticking to the top, they will remain in your Timeline as wide screen-style posts. The larger size of starred posts make them stand out, so you can keep important information easily accessible for your fans. You may want to star a post announcing contest winners or an upcoming speaking engagement to give this information prominence on your Timeline.
6. Study your competition’s Facebook activity
This final tip is a bit sneaky, but it is completely on the up and up, and it works quite well. According to blogger Raag Vamdatt, you can check out your competition on their Facebook page by clicking on the box with the number of Likes in it. When you click, Facebook displays insights – or analytics – about your competitor’s page. You can see how many people are talking about the page, study the page demographics, and look for trends regarding new Likes, etc. You can use the information you gather to enhance your own Facebook tactics.
Have you discovered your own special way of leveraging Facebook Timelines features? We’d love to hear from you! Please leave your comments in the box below.
Image courtesy of reface.meGoogle+