SEOMoz is a company that provides SEO and social monitoring software, and they publish a lot of interesting information based on their own research. Use the following tips – all based on their research – to easily improve your search rankings:
1. Add fresh content.
Google rewards new content on your site. If you publish a really useful blog post on a subject that is valuable to your readers, it will get shared via social media and receive some ranking love from Google.
Along those same lines, frequently updating your website is also viewed favorably – that could mean adding new case studies, media mentions, or a video to your homepage.
2. Focus on content titles.
Instead of focusing on clever titles for your blog posts, white papers, ebooks, and other content, focus on including all relevant keywords. By relevant, I mean keywords that people actually use in search, not what you think they use.
To find those keywords, simply use a keyword discovery tool like Wordtracker. You will learn which keywords and phrases are competitive, meaning popular but not so popular everyone uses them.
3. Get social.
Google judges your content on more than 200 signals, all of which affect ranking. Four of them are link-related: quantity, diversity, quality, and relevance. Quantity is lowered by quality, meaning relevant links are extremely important to your rankings.
To get relevant links, it is important for thought leaders to share your content and link back to it. Start by following influential people on Twitter. If you are engaged, retweet others’ tweets, mention people and companies, and publish interesting content, they will likely follow you back – and see and share your content.
Have you used any of the above tips to improve your own rankings? What other tips have worked for you? Share your ideas in the comments below!
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