Inbound links are the fuel for your company’s lead generating engine. With a little link building, you can increase your traffic and achieve better rankings for your website, and social media marketing is a low-cost way for small businesses to attract inbound links. This articles will show you five ways to build social links, courtesy of the folks at Hubspot.
1. Guest Blogging
Guest blogging is an effective way to attract links because it gives you SEO benefits, along with access to a whole new audience. You can find guest blogging opportunities by asking permission to write an article for a website or blog that has a target audience relevant to your brand. Not only will you reach this new audience, but you can also build key relationships with others in your industry.
Research blogs you are interested in, and select only the most relevant ones. Give them your best work – resist saving your best posts for your own blog. Be sure to create a landing page to convert traffic you receive from your guest blogging efforts.
Everyone likes a good contest, so the contests you create are likely to be shared, increasing brand exposure, links and leads. Giveaways attract traffic and generate buzz, especially when you give valuable prizes.
Choose which social network(s) to run your contest on, and provide clear, simple rules for participating. It’s a good idea to check with a lawyer regarding any sweepstakes regulations in your city or country. A simple winner selection system, like Random.org, will help you choose winners easily and fairly.
Nothing creates buzz faster than a good, old-fashioned controversy. When you cover a controversial topic on your blog, you are sure to attract more inbound links and social sharing. Be careful not to alienate readers or be offensive – your job is simply to start a debate on a topic people are interested in.
Select a topic that is very relevant to your audience that can be defended on both sides. Good topic candidates are current issues related to your industry that your audience will care about. You can monitor discussions on Digg or Reddit for ideas.
Content based on “top lists” or “top resources” make for some of the most popular types of blog posts and attract tons of inbound links. These types of lists are easy to understand and quick to digest. They can be both entertaining and educational, and the format provides actionable steps for immediate results.
Ideas for effective lists include success stories, winning companies, inspiring quotes, and even subjects that are just for fun.
5. How-To Content
Similar to lists, how-to content provides information people can use right away. People search for instructional information because it saves them time when trying something new. Well-written step-by-step instructions help your customers by giving them a short-cut to a proven strategy in a format that’s easy to digest.
To create successful how-to content, be sure to do your research, take the perspective of teaching someone from scratch, and make the content accessible by distilling the huge amount of information on the web that your customers would rather not sift through.
These are just some of the ways to build social links that generate brand awareness and leads for your business. Have you successfully tried any of these tactics? How did it work out for you? Share your ideas and comments in the box below.
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