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How B2B Marketers Are Using Social Media

July 30th, 2012 ::

Marketo published a great infographic (see image) they created with ColumnFive based on the results of a social media marketing survey that Social Media Examiner conducted.  More than 3,800 marketers shared how they use social media – and what kind of benefits they are reaping.

A whopping 93% of B2B marketers use social media, an increase of 10% from 2 years ago, and those marketers are experienced: 38.5% of them have 1-3 years of experience using social media.

See how you stack up against them:

Benefits of social media marketing

  • 69% gathered insights on the marketplace
  • 60% improved their search rankings
  • 56% acquired new business partnerships
  • 53% developed loyal fans

Top 6 social media networks used

  1. Facebook (87%)
  2. Twitter (84%)
  3. YouTube or other video site (56%)
  4. LinkedIn (87%)
  5. Blogs (66%)
  6. Google+ (44%)

Looking forward, they want to improve their efforts in 3 areas…

  1. LinkedIn use (76%)
  2. Blogging efforts (71%)
  3. Facebook fan building (68%)

…and they want to learn more about

  • Measuring social media effectiveness (77%)
  • Converting activities to sales (72%)
  • Learn best practices (74%)

So, how do you compare?  Leave a comment below and let us know what social media networks you use and how they are benefiting you.

Image courtesy of Social Media Examiner

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing, Social Media | 2 Comments »

  • http://twitter.com/JasonMillerCA Jason Miller

    Hi Monika,

    Thanks for including our infographic! We put this one together with data from Social Media Examiner. Really surprising stats for B2B, and I think that’s only going to grow as more B2B marketers perfect their social strategies with new tools and technologies. 

    Thanks again!

    Jason Miller – Marketo

    • Anonymous

       You’re welcome Jason – happy to spread such useful information around – very good infographic too.  As I have learned, they are not all created equal – some are just pretty.