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How to Market With Text Messaging

July 13th, 2012 ::

By Rieva Lesonsky

Are you marketing your business with text messaging yet? Text message marketing can be one of the most effective marketing tools in a small business’s arsenal. Yet it’s often overlooked.

What makes text messaging so useful? First, consumers are familiar with texting as part of their daily lives—especially younger consumers who are often more likely to text than to open emails. More than 80 percent of U.S. consumers are able to receive texts on their mobile phones—no smartphone is needed. And since text message marketing is extremely timely, it’s ideal for local businesses that want to attract consumers quickly, such as a restaurant having a lunch special, a bar trying to fill up its happy hour, or a retailer trying to sell merchandise before it goes off-season.

A mobile marketing company can help you develop a text messaging marketing plan that works for your business. Here are some tips to keep in mind:

  • Make it opt-in. Of course, you don’t want to spam users. Usually you will ask users to text a code to a predetermined number in order to receive text marketing messages from your business.
  • Offer something valuable. A discount or coupon in return for signing up is a good way to get users interested in your text messages. Send special offers only for text customers, creating a feeling of exclusivity.
  • Keep your texts short. Users are in a hurry, and some mobile phones can’t receive longer texts. Like tweets, keep your texts about 140 characters at the most.
  • Create a sense of urgency. Texting is the perfect medium for time-limited offers, so instead of texting a generic 20 percent off coupon, try special offers good for the next few hours only. You can also use texting to promote special events or contests.
  • Don’t overdo it. No one wants to get swamped with texts, so plan your texts carefully and don’t barrage your users with messages. One text a week is enough to keep your business on customers’ minds, without driving them crazy.

Image by Flickr user gcbb (Creative Commons)





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