Loading

Grow Smart Business


teaserInfographic
Close

Search Articles





Your Guide to the Newly Updated Google Analytics

July 9th, 2012 ::

Google Analytics

Whether or not you like it, part of marketing means tracking – as in, tracking how your marketing strategy is working.  One of any marketer’s go-to tools is Google Analytics, which was recently updated.  Of course, it delivers the best insight when coupled with Google+, but it is also highly useful no matter what social media platforms you use.

The following guide is an overview of 5 new Google Analytics social reporting features that can help you evaluate and measure your social media marketing efforts.

Social Visitors Flow

What it is: Visual presentation of how visitors from social media sites explore your website

Why it’s great: Easier way to get a quick snapshot of which social media sites are sending you traffic. You’ll also be able to see if the visitors are qualified, since you can see their first five interactions on your site and therefore understand what information they are looking for/at.

Social Data Hub

What it is: Report that provides insight into what content is driving the most social engagement

Why it’s great: You can see how your content is being consumed on a bunch of partner sites like Blogger, Disqus, Meetup, Digg, Delicious, Reddit, and more

Activity Stream

What it is: Real-time reporting and monitoring tool that lets you view individual post/page analytics

Why it’s great: Works with smaller social media platforms like Digg, Read It Later, Echo, Delicious, and others

Social Value

What it is: Overview of how social traffic helps drive website conversions or events

Why it’s great: You can define what you want to track, like landing page visits, visit duration, pages visited, and events (downloading an ebook or watching a video)

Multi-Channel Funnel Report

What it is: A report that helps you better measure online behavior

Why it’s great: You can see which social media platforms are driving conversions

Image courtesy of mywifequitherjob.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

Get more small business resources from Network Solutions

Web.com is now offering forums designed to support small businesses in cities throughout the US. Learn more about these forums here: http://Businessforum.web.com/

Tags: , , , , , , , ,
Posted in Marketing, Social Media | 1 Comment »

  • Rh5672

    I WANT TO  SELLMY PRODUCT ON LINE TO EVERYBODY OK
    SONG BY RB &COMPANY
    YOU CANT WATCH YOUR WIFE AN WOMAN AT THE SAME TIME
    hotspotrecords.info