After seeing the following marketing statistics, fresh off the presses from Hubspot, you might want to re-think some of your marketing efforts. I certainly am!
Social Media Engagement
91% of online adults use social media regularly. Is your business active on social media?
Don’t go overboard posting on Facebook! If you post twice a day (rather than once), those posts only receive 57% of the likes and 78% of the comments per post.
This statistic is kind of sad: Less than half a percent of Facebook fans engage with brands they follow.
But this statistic is happy: 20% of Facebook users have purchased something because of ads or comments.
As is this one: 38% of people have recommended a brand they follow on social media.
Marketing Automation Works
If you set up messages to go out based on an event – like someone signing up for a webinar – the click-through rate skyrockets to 119% higher than a “business as usual” message.
Stop Ignoring Mobile
Emails are increasingly being opened on smartphones and tablets – it has increased by 80% over the last 6 months. Are your messages optimized for all devices?
Businesses in the U.S. are increasingly on board with mobile. Of the 45% of companies that use mobile marketing, 70% have mobile websites, 55% have mobile apps and 49% have QR codes.
Make Your Emails Relevant
A whopping 61% of emails received on “work” email accounts are non-essential. Make sure your email marketing messages do not get dumped into that category!
Add Videos to Your Marketing Mix
YouTube users consume more than 3 billion hours of video per month. Three. Billion. Hours.
Now that you have absorbed all of those numbers, how will you adjust your marketing efforts? Leave a comment below!
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Tags: email, Facebook, Marketing, marketing automation, mobile marketing, mobile optimization, social media, social media engagement, video marketing
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