Influence. Everyone wants it, but not everyone can get it – especially online, where there is an impossible amount of noise to cut through.
But it can be done! I just watched a really interesting video interview on Social Media Examiner on how to improve your online influence. Mark Schaefer is a marketing consultant, teacher at Rutgers University, speaker and author of Return on Influence and The Tao of Twitter. In other words, he’s an expert in his field. Here is what I learned while watching the video:
Schaefer’s new book, Return on Influence, is about the power of your content. As he points out, no matter who you are, where you live, or what you do, your message can be shared and heard thanks to the Internet, blogs, Twitter, Facebook, etc.
Of course, if you don’t have social influence, no one will hear your message – so it’s really a Catch-22. However, you can accrue influence online by being authentic and connecting with your audience.
One of the best ways to measure your online influence is with Klout, and companies are figuring out creative ways to influence their Klout scores with great content. Companies are also leveraging word-of-mouth influencers, as it is incredibly powerful to have someone share how great you are with the rest of the world.
Here are 3 things you can do to improve your Klout influence scores:
- Surround yourself with people who care about you and who want to share your content.
- Create or aggregrate meaningful content that is RITE – Relevant, Interesting, Timely and Entertaining.
- Use social media to engage, not just talk. Social media is social and person-to-person.
Schaefer says that if you do those 3 things, you will increase your social influence – and thus your Klout score.
This next point is only marginally about online influence, but it’s really interesting:
For the first time, Twitter, aka business networking on steroids, is being adopted by young people, one of whom said to Williams, “We enjoy using Twitter now, because mom and grandmom are on Facebook. They’re not on Twitter, and Twitter is where the action is.”
Twitter is also picking up traction internationally, and Schaefer said that is because Twitter is simple, easy, and you can fit it into your day whenever you want to.
Who do you follow on Facebook, Twitter or elsewhere who is influential in their field? Why do you follow them? Share your comments below!
Image courtesy of socialfresh.comGoogle+