On the surface, the idea of live-tweeting from an event you’re attending seems to be pretty straightforward. Live-tweeting can be a great way for you to enhance your expertise on a topic, attract followers who are interested in the event or topic, and connect with other businesspeople who are “in the know” about the subjects at the event. What could be simpler? And as long as you have the Twitter app installed on your smartphone, you should be good to go, right?
Not quite. Like any aspect of your marketing strategy, you need to have a plan in place to make sure your live-tweets are useful and valuable for your audience rather than noisy and annoying. Here are 12 tips that will make your live-tweeting effective:
Before the event:
- Ask about Wi-Fi and how to access it so you don’t have to rely on an overburdened mobile network.
- Send out a few tweets in the days before the event to let people know you’ll be attending.
- Confirm all hashtags for the event so your tweets can be easily found during a search.
At the event:
- Be courteous: put your phone on vibe-only and stand or sit where your constant typing won’t bug others.
- Do not tweet every little thing or you’ll most likely lose followers – and fast.
- Tweet valuable quotes along with the speakers’ handle so they can see your shoutout.
- Tweet any fun or interesting photos for further engagement.
- Retweet other tweets from the event that are interesting.
- Monitor and respond to replies, mentions, and retweets.
- As the event winds down, tweet out a big thank-you to the speakers you most enjoyed.
After the event:
- Compose a blog post based on your tweets – and the tweets of others.
- If presentations are made available post-event, share them on Twitter.
If you have successfully tweeted from an event, what else worked well for you? Share your tips below!
Image courtesy of Twitter.Google+