In the social media world, Facebook, Twitter, YouTube, Pinterest, and LinkedIn reign supreme. Tumblr often gets overlooked, but it might be worth a second look. Here’s why:
1. It’s a niche site
Facebook has something like a zillion users. Tumblr has around 40 million users – not too shabby – and half of them are under 25. If that group is your target market, you should definitely be using Tumblr.
2. Emphasis is on photos and videos
Tumblr is a micro-blogging site that emphasizes photos and videos, automatically making it a much more engaging social media site than, well, Facebook.
3. Ads stand out
If you’re going to advertise online, consider Tumblr. Instead of a tiny ad squeezed into small box, ads show up as highlighted posts.
4. Photos can be used as sales tools
If you add a photo of a product or an action shot of you or an employee providing one of your services (serving a meal, creating a cocktail, cleaning a pool, walking a dog), link it to your website to better convert leads.
5. Images rule…
Text does not fly on Tumblr. Get creative and replace news or announcements with a photo followed by a short paragraph. If you’re a dog walker and you expand services to a new city or neighborhood, post a photo of a landmark or “City of…” sign. This aspect of Tumblr is great because, as I said above, it forces you to be more engaging.
6. …As does humor
The top posts on Tumblr are funny ones, so this is the social media platform to really let your quirky sense of humor take charge. Tumblr users expect personality, so be sure to flaunt yours and have fun on the site.
Do you use Tumblr? What’s your favorite feature of the site?
Image courtesy of shapecollage.comGoogle+