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6 Tips for Creating a Successful Blog

October 10th, 2012 ::

BloggingSo, you’ve decided to finally start a blog – awesome! And congratulations! Blogging is fun, but it’s also a lot of work.  To make sure your hard work actually pays off, follow these 6 tips to ensure your blog is set up properly and ready to hit the big time:

1. Choose a niche subject

Do your research first to choose a subject that you are not only comfortable writing about on a regular basis, but that also has little or no competition online from other blogs.  A Google search will help with this. I recently did it for one of my own clients (a CPA), and confirmed that no one else is writing about her area of expertise.

2. Use a Web designer and developer

Unless you are one of the above or highly technical by nature, don’t try to put together your own blog or it could look unprofessional – or not function properly.  The investment in a professional will be worthwhile.  I have learned this the hard way.

3. Optimize your site

Turn to an SEO expert to ensure your site is thoroughly optimized for search.  In the meantime, do keyword research on Google to find the keywords and phrases most often searched for – and use them in the title and body of your posts.

4. Write engaging posts

Easier said than done, yes, but in general, an engaging post is:

  • short – 300 words
  • visual – include an image or video to emphasize your point
  • easy to read – write the way you talk
  • actionable – give your readers a specific tip on how to do something better
  • humorous – people like to be entertained

5. Publish several posts before launching

Once you launch and publicize your blog, people will skim your posts and scroll through several of them to get a good idea of what you write about.  Be sure you publish at least five, preferably more, posts to give potential readers a really good idea of what they can expect from your blog.

6. Categorize and tag your posts

You want your readers to easily find previous posts, and the best way to do so is to categorize them based on topic and tag them based on subjects covered.  So a post on the topic of “Facebook “could include the tags of “photos, videos, engagement, contests,” etc.  You get the idea!

Good luck!

Any other tips you’d like to share around setting up a blog?

Image courtesy of blog.hubspot.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing | 6 Comments »

  • http://internationalpatentservice.com/index.html US Trademark Attorney

    What is wonderful about becoming involved in this community and the tools we have available to accomplish this, we are really only limited by our own imaginations on how we can do this. The web is packed full of tools and services we can use to build our community and to get involved in the community other bloggers are building.

    • Anonymous

      Yup, totally agree!

  • http://www.softship.com/ Ava Cristi

    The design of your site is very important. Your blog design needs to be user-friendly. If you design a site that is hard to navigate, you will definitely lose visitors. So, make sure it is easy for everyone to navigate. Also make sure that it is a nice layout and not tacky and hard on the eyes.Thanks for the tips!

    • Anonymous

      Absolutely! Great tips, thanks!

    • Anonymous

      Absolutely! Great tips, thanks!

    • Anonymous

      Absolutely! Great tips, thanks!