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How to Turn a Boring Topic Into a Viral One

October 24th, 2012 ::

Viral marketing“There is a market for humor and weird and interesting things. An infographic can turn a boring, geeky topic into a highly creative, viral one.”

-Brian Wallace, NowSourcing.com

How does more traffic to your website, more links to your blog, more social sharing of your content, better awareness of your company, and greatly improved search results sound?  Pretty great, especially if your company is operating in a highly competitive space.

The infographic experts at NowSourcing do just that. “Infographics are a lot more engaging than a blog post, but of course, they are a lot more work.  Good infographics bring together words, ideas, a story, a lot of research, and good design.”

Here are 5 examples of how Wallace’s team turned a boring topic into a viral one:

1. Financial Services

You can’t get more boring than financial services.  When a payday loan company in England asked NowSourcing to do an infographic on bartering, it just so happened that Oscar Mayer had just launched a crazy campaign in the U.S. featuring one guy traveling from New York City to Los Angeles with nothing but bacon to barter.  Yes, this was serendipitous, but the Art of Bacon Barter infographic still accomplished its goal: turn a boring topic into a viral one.

Did you know? PayDayLoan actually has an entire section called Fun Stuff on their site devoted to visual content. Talk about creativity!

2. Concrete Polishing

Again, a truly boring topic. Concrete Reflections wanted to increase their search position for a few concrete-specific keywords.  When asked if they had a sense of humor, the company replied yes, and the Concrete Mafia infographic was born. The infographic focuses on why the mafia uses concrete to bury dead bodies.

Did you know? New York’s concrete industry was once a mafia-owned monopoly. For real!

3. Poker

OK, poker isn’t that boring of a topic, but PokerSites is not a very exciting online destination – it’s a guide to poker sites, just as its name implies.  The company wanted to get more visibility from audiences other than gamers, so NowSourcing created an infographic on infamous casino cheaters.

Did you know? There are an average of 5,000 HD cameras per casino.

4. Home Security

Home security is one of those snooze-worthy topics that you don’t think about til it’s too late. HomeSecuritySystem.com’s infographic looks at the world’s biggest art, diamond and bank heists of all time.  

Did you know? In February 2003, $100 million worth of diamonds were stolen in Antwerp, Belgium. Police still don’t know exactly how it happened.

5. Online College Guide

Like PokerSites, Degree Jungle is also an online guide – to online college programs. Their infographic, The Cost to Educate a President, is not only fun and interesting, but very timely!

Did you know? Both Obama and Romney earned their law degrees at Harvard.

One more thing:

Once you spend time and money on an engaging infographic, put it to even more work by adding a call-to-action.  You could link to a downloadable white paper that your infographic summarizes, a QR code linked to your free, downloadable iPhone app, a link to a free trial or even just a link back to your website.

Do you have a favorite infographic? Why do you love it?

Image courtesy of internet-marketing-blog101.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing, Search Marketing, Thought Leadership | 6 Comments »

  • http://twitter.com/SheWritesaLot Donna Anderson

    Incredible! Some of the best infographics I’ve ever seen and perfect examples of how they should be implemented, as well. Seeing too many self-made infographics that don’t really contain any information, they’re just … pictures. Great article. I’ll be sharing.

    • Anonymous

      Exactly – they’re just pictures that give infographics a bad rap. Thanks for sharing!

  • http://twitter.com/SheWritesaLot Donna Anderson

    Incredible! Some of the best infographics I’ve ever seen and perfect examples of how they should be implemented, as well. Seeing too many self-made infographics that don’t really contain any information, they’re just … pictures. Great article. I’ll be sharing.

  • Michael Fielding

    Some fantastic infographics here! The ‘fun stuff’ section on the payday loans site is fantastic. Hardly surprising how popular they are

    • Anonymous

      I know – that company really does an outstanding job of making what they do (payday loans – somewhat sketchy business in my mind) into something that is accessible.

  • http://www.facebook.com/libragayu Libra Gai

    thanks for sharing http://frjosephanton.co.uk