3 Things You Need To Know About the New Pinterest Business Accounts

With the rapid growth of Pinterest, it was inevitable that they would create business accounts. Here’s what you need to know to make the most of your account:

1. Separate your personal and business account

If you’re using your current account for business, convert it into a business account at business.pinterest.com, or set up an entirely new account. While accounts will look the same, business accounts will have access to resources and tools developed specifically to help them grow.

2. Keep the Terms of Service in mind when you add original content

The cool thing about Pinterest is sharing all those beautiful photos and images. As you publish original photos and images of your business, employees, customers, products, services, etc., keep in mind that they can be modified, reproduced and distributed on Pinterest (and Pinterest only).

3. Take advantage of their resources and tools

Case studies – see how others are businesses are using Pinterest

What Works – read through a useful list of how to get the most out of Pinterest as a small business

Build a Community – learn best practices to building a following and creating a community

Analytics – see what’s working and not so you can improve your pinning

Pin It and Follow buttons – snag social share buttons for your website, blog, and email signature

Board widget – add their widget to your website, and invite people to follow your boards

Promotions and marketing – access tips on making a Pinterest contest fun, successful, and legal (per their Terms of Service)

Merchandising – get tips on how to promote Pinterest on your packaging (and, again, stay within their Terms of Service)

With the new business accounts, will you be doing anything differently on Pinterest?

Image courtesy of Pinterest

This entry was posted on Tuesday, November 27th, 2012 at 9:00 am and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed.


You can leave a response, or trackback from your own site.