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4 Things You Need to Know About Facebook’s EdgeRank

November 21st, 2012 ::

EdgeRankIf you’re new to using Facebook for your business, you have probably noticed that some of your posts generate zero interaction, while some generate lots. That’s due to EdgeRank. Here are 4 things you need to know about it:

1. What is EdgeRank?

It’s Facebook’s news feed algorithm, and it determines what updates are seen by your friends and fans (this is true for both personal and business pages).

2. How does EdgeRank determine what updates are seen?

No one really knows, because even when an update is generating interaction – likes, comments – it still might not be shown in the news feed. According to PageLever, you’ll only reach 7 percent of your fans on any given day.

3. How can I calculate my reach?

Go to Facebook Insights at the top of your page and look at your average reach for the last 30 days. Divide that by the number of fans you have, and that’s your reach. Typically, the more fans you have, the lower your reach.

4. How can I increase my visibility and thus improve my reach?

You need to increase engagement.  Here 3 proven ways to do that:

Post photos: EdgeRank loves photos, because people love photos – they are engaged with the most and reach the most people.  The more photos you post, the better, as they get from 5 to 20 times as much interaction as any other type of Facebook post.

Challenge your fans: This is one I see a lot, and it always generates a lot of interaction. Ask your fans to fill in a blank. It could be general (“This weekend, I wish I were traveling to ________”) or it could be specific to a holiday (“My favorite Thanksgiving dish is ________”) or it could be tied to your company (“If I could have one marketing superpower, it would be _________”).

Run a sweepstakes: A sweepstakes is not that hard to do, and actually the simpler it is, the better. Just make it a random fan giveaway and announce it in a status update, along with rules and any restrictions. Make sure the prize is related to your company so you attract the right kind of fan rather than random people who want an iPad, for example.

Try these tips and let me know if you see an improvement in your engagement levels – leave a comment below!

Image courtesy of v3im.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing, Social Media | 2 Comments »

  • http://twitter.com/DonCarlitos Charlie McHenry

    Readers considering running a sweepstakes would be well advised to refresh their understanding of admin rules – many of which deal with contests. You must send your page viewers away from FB to conclude the contest or risk your page being taken down for breach of rules.

    • Anonymous

      Thanks for adding that important information, Charlie. I will write a follow up post on how to run a contest on FB without getting banned!