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6 Common Reasons People Unlike Your Facebook Page and Stop Following You On Twitter

November 8th, 2012 ::

people running awayAs you may have noticed by now, I really like infographics. I found a great one published earlier this year on the Get Satisfaction blog that listed the reasons people will stop following a brand on Facebook and Twitter. All the reasons are super easy to avoid, so here the top ones that I see all the time, along with tips on how to not make those mistake.

1. Posting or tweeting too much

You know what they say: Too much of a good thing is no longer a good thing, especially in social media.  When it comes to posting on Facebook, once a day is plenty. As for Twitter, twice a day is fine.

2. Posting or tweeting too much about the same thing

This is where an editorial schedule comes in. By listing all the different topics you can write about and then spreading them out over the course of, say, two weeks, you won’t bore your followers.

A corollary to this is: Don’t post the same exact thing on Facebook that you do on Twitter.  Your audiences are different on each platform, so your content should be as well.

3. Posting or tweeting too much promotional stuff

People care about one thing: themselves. The more content you share that benefits your followers, the better. If you post too much stuff about your company and how great it is, well, where’s the value in that?

4. No value beyond one-time offer

Once you hook a new Facebook fan or Twitter follower, make it worthwhile for them. They responded to your offer for X, so that means they are interested in X. Post about X – tips, tricks, guides, funny quotes, photos, etc.

5. Not offering enough deals

If you offered a special promotion exclusively through Twitter or Facebook that got a great response, then your audience probably really likes deals.  Keep offering them weekly or monthly to build brand loyalty.

6. Irrelevant content

If you want to really engage your audience, be sure you’re sharing information about topics they care about. Whatever gets zero response should be pulled from your editorial schedule. Whatever gets a lot of response should be put front and center on your editorial schedule.

If you’re not sure what your audience cares about, ask them!

Have you unfollowed a brand or business for doing any of the above?

Image courtesy of fbei.wordpress.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing, Social Media | 2 Comments »

  • Richard John

    Great article! Insightful, brief, straight to the point! Just like how it should be on Twitter ;-)

    • Anonymous

      Thanks! And yeah, I agree about Twitter – most tweets can probably be half as long as they are….