As you may have noticed by now, I really like infographics. I found a great one published earlier this year on the Get Satisfaction blog that listed the reasons people will stop following a brand on Facebook and Twitter. All the reasons are super easy to avoid, so here the top ones that I see all the time, along with tips on how to not make those mistake.
1. Posting or tweeting too much
You know what they say: Too much of a good thing is no longer a good thing, especially in social media. When it comes to posting on Facebook, once a day is plenty. As for Twitter, twice a day is fine.
2. Posting or tweeting too much about the same thing
This is where an editorial schedule comes in. By listing all the different topics you can write about and then spreading them out over the course of, say, two weeks, you won’t bore your followers.
A corollary to this is: Don’t post the same exact thing on Facebook that you do on Twitter. Your audiences are different on each platform, so your content should be as well.
3. Posting or tweeting too much promotional stuff
People care about one thing: themselves. The more content you share that benefits your followers, the better. If you post too much stuff about your company and how great it is, well, where’s the value in that?
4. No value beyond one-time offer
Once you hook a new Facebook fan or Twitter follower, make it worthwhile for them. They responded to your offer for X, so that means they are interested in X. Post about X – tips, tricks, guides, funny quotes, photos, etc.
5. Not offering enough deals
If you offered a special promotion exclusively through Twitter or Facebook that got a great response, then your audience probably really likes deals. Keep offering them weekly or monthly to build brand loyalty.
6. Irrelevant content
If you want to really engage your audience, be sure you’re sharing information about topics they care about. Whatever gets zero response should be pulled from your editorial schedule. Whatever gets a lot of response should be put front and center on your editorial schedule.
If you’re not sure what your audience cares about, ask them!
Have you unfollowed a brand or business for doing any of the above?
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