Following up on my blog post about loyalty programs (5 Questions to Consider Before Starting a Loyalty Program), here is a rundown on 6 loyalty rewards programs for small businesses – all of them different. In alphabetical order, they are:
Belly is an iPhone and Android app that turns a smartphone into a loyalty card. Once you sign up, Belly will create a customized rewards program for you, send you a Belly Kit and iPad running the Belly app, and boom, you’re good to go.
Just like Belly turns a smartphone into a loyalty card, Loyalty Cloud does the same for credit and debit cards. Instead of redeemable points, Loyalty Cloud users get cash back on their cards that they can use at their favorite merchants. The easy-to-use, Web-based platform lets you create rewards, track customer visits and spending, push out credits and measure ROI.
This platform was designed to be highly interactive, letting you create your own rewards program that best fits your and your customers’ needs. It lets you engage with customers in the real world and online beyond social media and set up exclusive clubs to reward your VIPs. Of course, it also provides analytics so you can tweak your programs. One cool twist: Part of the transaction fees you pay go into their Pile O’ Cash, which is distributed to charities, nonprofits and schools.
As you can probably guess by its name, Social Rewards is tied to social media – the program uses Facebook and Twitter as its distribution platform. You just email, tweet and share a deal on Facebook; the more your loyalty program members share, the more points they earn towards that deal.
The Swipely platform doesn’t require your customers to do a thing. It leverages the credit card network to provide you with sales analytics for all your customers (not just loyalty reward members), letting you engage customers with targeted email campaigns. Loyalty rewards are automatically sent to their credit and debit cards. (Swipley can be integrated into any POS system.)
Zavee has more than 20 different types of customizable offer types that go way beyond 10 percent off. They have offers based on customer attributes, like location and age, and offers based on behavior (spend more than $X, get extra savings). It is also socially integrated, so it’s a more effective word-of-mouth solution for merchants.
Which program sounds most appealing for your small business?
Image courtesy of me – those are just some of the rewards cards I carry around.Google+