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6 Loyalty Rewards Programs for Small Businesses

November 19th, 2012 ::

Reward cardsFollowing up on my  blog post about loyalty programs (5 Questions to Consider Before Starting a Loyalty Program), here is a rundown on 6 loyalty rewards programs for small businesses – all of them different. In alphabetical order, they are:

Belly

Belly is an iPhone and Android app that turns a smartphone into a loyalty card.  Once you sign up, Belly will create a customized rewards program for you, send you a Belly Kit and iPad running the Belly app, and boom, you’re good to go.

Loyalty Cloud

Just like Belly turns a smartphone into a loyalty card, Loyalty Cloud does the same for credit and debit cards. Instead of redeemable points, Loyalty Cloud users get cash back on their cards that they can use at their favorite merchants. The easy-to-use, Web-based platform lets you create rewards, track customer visits and spending, push out credits and measure ROI.

Mplifyr

This platform was designed to be highly interactive, letting you create your own rewards program that best fits your and your customers’ needs.  It lets you engage with customers in the real world and online beyond social media and set up exclusive clubs to reward your VIPs. Of course, it also provides analytics so you can tweak your programs. One cool twist: Part of the transaction fees you pay go into their Pile O’ Cash, which is distributed to charities, nonprofits and schools.

Social Rewards

As you can probably guess by its name, Social Rewards is tied to social media – the program uses Facebook and Twitter as its distribution platform. You just email, tweet and share a deal on Facebook; the more your loyalty program members share, the more points they earn towards that deal.

Swipely

The Swipely platform doesn’t require your customers to do a thing. It leverages the credit card network to provide you with sales analytics for all your customers (not just loyalty reward members), letting you engage customers with targeted email campaigns. Loyalty rewards are automatically sent to their credit and debit cards.  (Swipley can be integrated into any POS system.)

Zavee

Zavee has more than 20 different types of customizable offer types that go way beyond 10 percent off.  They have offers based on customer attributes, like location and age, and offers based on behavior (spend more than $X, get extra savings).  It is also socially integrated, so it’s a more effective word-of-mouth solution for merchants.

Which program sounds most appealing for your small business?

Image courtesy of me – those are just some of the rewards cards I carry around.

The views expressed here are the author's alone and not those of Network Solutions or its partners.

Get more small business resources from Network Solutions

Web.com is now offering forums designed to support small businesses in cities throughout the US. Learn more about these forums here: http://Businessforum.web.com/

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Posted in Marketing | 18 Comments »

  • Jose Nunez

    Wow this rewards program sounds interesting. I have my own version of that rewards program but it comes with a whole suite of business tools. The most impressive is a mobile web app that has a one time cost but monthly fees on the passbook and rewards platform. You can email directly to learn more.

  • Jose Nunez

    Wow this rewards program sounds interesting. I have my own version of that rewards program but it comes with a whole suite of business tools. The most impressive is a mobile web app that has a one time cost but monthly fees on the passbook and rewards platform. You can email directly to learn more.

  • http://twitter.com/mplifyr mplifyr

    All the programs here offer something different so thanks for summarizing the main points. Thanks also for mentioning mplifyr, we’re moving to a more ‘incentive program’ mode now. Stay tuned for the newest version and a slightly different, exciting approach coming in December! Thanks again for great content!

    • Anonymous

      Thanks for pinging me in the first place so I could include you on the list! Keep me posted re: your revamp when it launches in December.

  • Vinnie

    Great post! There’s a lot of new companies in this niche and it means more rewards for us (the consumer). Exciting :) LoyaltyBlocks and Shopkick are another couple of new startup examples.

  • http://www.facebook.com/profile.php?id=1390935157 Travis Saunders

    D10 Loyalty is the innovation leader in customer loyalty marketing, rewards programs, and fundraising solutions. Our core strategies are expertly designed to keep customers coming back more frequently and spending more money when they do. We service the entire loyalty lifecycle from automatic paperless database building to targeted email/mobile text marketing and everything in between. Take control of ALL your loyalty marketing needs from a Single Sign-On account. Learn more.

    • Anonymous

      Thanks for sharing info on your company!

  • http://www.facebook.com/profile.php?id=1390935157 Travis Saunders
  • William Blacklock

    This post has lived on! Stumbled Upon you and would love to get your input Monika on the Rewards platform my company Lodestone Social (www.lodestonesocial.com) has assembled. We are primarily in the “Social Rewards” sector but branch out into on-site activation as well as integration into current Loyalty and Rewards platforms. As you can see we are a bit heavy with the College and Pro Sports teams but live in the brand world as well. Looks like there are a lot of plugs on here for Rewards business owners like myself – you have hit the right message it would seem. Thanks for compiling the list!

    • Anonymous

      Just checked out your site – what a gorgeous website and great tagline! Your service sounds very comprehensive and possibly a great partner for many other platforms. Thanks for introducing me to it!

    • Anonymous

      Just checked out your site – what a gorgeous website and great tagline! Your service sounds very comprehensive and possibly a great partner for many other platforms. Thanks for introducing me to it!

    • Anonymous

      Just checked out your site – what a gorgeous website and great tagline! Your service sounds very comprehensive and possibly a great partner for many other platforms. Thanks for introducing me to it!

    • Anonymous

      Just checked out your site – what a gorgeous website and great tagline! Your service sounds very comprehensive and possibly a great partner for many other platforms. Thanks for introducing me to it!

  • John R.

    We’ve tried a couple of the rewards mentioned here for our cafe in Seattle and honestly they were a great idea and thought they were going to be a perfect fit. Unfortunately we were not getting the results we were looking for and came across a product called “FiveStars” which is not mentioned here. This is possibly the most effective program out there and quite affordable. I’m very surprised the author of this article went without mentioning it.

    • Anonymous

      I didn’t mention it because I didn’t know about it, but thanks for the heads up John! I am glad you found a good solution that fits your needs!

    • Anonymous

      I didn’t mention it because I didn’t know about it, but thanks for the heads up John! I am glad you found a good solution that fits your needs!

    • Michael Turlock

      We had five stars but it stinks…belly is hands down the best in the market. Other than a one year contract they give you the best comprehensive program specifically catered to your business and have full social media tie ins

      • Anonymous

        Huh, interesting – two totally different experiences with the same program! Sorry it didn’t work for you, Michael, but I am glad you like Belly. Did you just hear about the huge funding round they just closed? Investors like them too!