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How to Stand Out on Pinterest If You’re a B2B Business

January 16th, 2013 ::

Fabulous vacation homeIf you’re a B2B small business or offer a service instead of a product, you can still use Pinterest. All it takes is a little thought and creativity. Here’s how to get started:

Use your own images

While it is very important to repin images that others have shared on Pinterest, it is also good to create and share your own images. As they are repinned, they will always be sourced back to you, helping you attract new followers.

Create personas

If you don’t already have a persona for your ideal customer, create one so you know what kinds of images will be most appealing to them. What is your ideal customer’s gender, age, location, household income, education level? Get as detailed as possible (you will probably have more than one persona).

Pin based on customer interests

Of course, you can also ask your customers what they care about, both personally and professionally. What are their hobbies, interests, favorite sports, favorite foods, top travel destinations?

Start boards based on your own interests

If you’re a travel junkie, coffee fanatic, or just love the color orange, create boards around those themes.  It will help humanize you and your business and let your customers and potential customers get to know you better.

Create boards related to your business

Whether you are an attorney, software developer or SEO expert, you can create boards that are related to the service you offer.  Let’s say you’re an accountant who specializes in personal finance. You could create a board of fabulous vacation homes since you help your clients save for specific goals.

Add details to board names

Don’t just name a board “Chocolate Desserts” or “Beaches” – they are too flat and boring. Get creative – think “Death By Chocolate” and “Exotic Beach Destinations.”  You want to grab people’s attention so they’re eager to see more. Just be sure to keep the names short so people will remember them.

Pin clients – potential and current

You could create an entire board out of current clients and use their testimonials in the description – a very clever marketing idea. Or, you could make a board of clients you’d like to have, even huge companies. You never know who will see it and who can make an introduction.

Do you use Pinterest? What boards have been most popular?

Image courtesy of greenbuildermag.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Marketing, Social Media | 10 Comments »

  • http://twitter.com/LocalAndIndie Local & Independent

    Good ideas! We are using Pinterest and have seen a decent amount of traffic from it, but it really takes maintenance. That is the challenge for me as a social media marketer is dedicating time to pinning both for my business and my clients. Facebook and Twitter are so much more established in terms of relationships.

  • http://twitter.com/LocalAndIndie Local & Independent

    Good ideas! We are using Pinterest and have seen a decent amount of traffic from it, but it really takes maintenance. That is the challenge for me as a social media marketer is dedicating time to pinning both for my business and my clients. Facebook and Twitter are so much more established in terms of relationships.

    • Anonymous

      That’s great! Good for you! But yeah, I hear you on the time thing – Pinterest can really suck you in and all of a sudden, poof, there goes an hour of your day!

      • http://twitter.com/LocalAndIndie Local & Independent

        Very true!

    • Msbanas

      You may think that about Facebook and Twitter, but there is so much more of a connection with Pinterest users once you find it. The stuff they “repin” or “like” have a personal connection with their interests and often attach an emotional tag to them. They are much more likely to remember your pins if they associate a good feeling to them, as opposed to facebook where people often scroll over your posts.

      • http://twitter.com/LocalAndIndie Local & Independent

        good point! I think it probably comes down to MY comfort level and time crunch. I’m trying to shift more to Pinterest with limited success. :)

        • Anonymous

          I have the same problem – just schedule time every week to focus on Pinterest. The more you use it, the more comfortable you’ll be with it – just like anything else, marketing-related or not!

  • Msbanas

    Do not ever use hashtags. ever. in the description box, type a description using commonly searched words or your picture will not come up in searches (e.g. if you are pinning a christmas tree, do not write “cute”, write “holiday christmas tree” to increase impressions via search). Do not post irrelevant pins to a board, including quotes. keep it always relevant and people will not unfollow.

    • Anonymous

      Thanks for the great additional tips!

    • Anonymous

      Thanks for the great additional tips!