Use your own images
While it is very important to repin images that others have shared on Pinterest, it is also good to create and share your own images. As they are repinned, they will always be sourced back to you, helping you attract new followers.
If you don’t already have a persona for your ideal customer, create one so you know what kinds of images will be most appealing to them. What is your ideal customer’s gender, age, location, household income, education level? Get as detailed as possible (you will probably have more than one persona).
Pin based on customer interests
Of course, you can also ask your customers what they care about, both personally and professionally. What are their hobbies, interests, favorite sports, favorite foods, top travel destinations?
Start boards based on your own interests
If you’re a travel junkie, coffee fanatic, or just love the color orange, create boards around those themes. It will help humanize you and your business and let your customers and potential customers get to know you better.
Create boards related to your business
Whether you are an attorney, software developer or SEO expert, you can create boards that are related to the service you offer. Let’s say you’re an accountant who specializes in personal finance. You could create a board of fabulous vacation homes since you help your clients save for specific goals.
Add details to board names
Don’t just name a board “Chocolate Desserts” or “Beaches” – they are too flat and boring. Get creative – think “Death By Chocolate” and “Exotic Beach Destinations.” You want to grab people’s attention so they’re eager to see more. Just be sure to keep the names short so people will remember them.
Pin clients – potential and current
You could create an entire board out of current clients and use their testimonials in the description – a very clever marketing idea. Or, you could make a board of clients you’d like to have, even huge companies. You never know who will see it and who can make an introduction.
Do you use Pinterest? What boards have been most popular?
Image courtesy of greenbuildermag.comGoogle+