By now you’ve heard that content is king, and indeed, for many reasons it is: search engines reward fresh content on your website, valuable blog posts will generate traffic and interaction on your site – which search engines also like – and, most importantly, content will position you as a thought leader in your industry, which has numerous benefits.
So the question is, What makes content valuable?
Here are the 5 keys to creating valuable content:
1. Valuable content answers questions
What questions do your customers ask of you most often? How do you solve their problems and meet their needs? Answer these questions in-depth with how-to advice so your audience can do it themselves – just like this blog post!
As you answer questions, keep in mind the level of knowledge your audience has on the topic. Tailor your content to those who are beginners, well-versed, or experts, rather than trying to meet everyone’s needs at once.
2. Valuable content is written in plain English
If you want to engage your audience, write all of your content in plain English. It’s also a good idea to write in the first person and address your audience as “you,” so it sound like you are talking to your readers, not at them.
3. Valuable content is written clearly
Just because you are writing something in plain English doesn’t mean you will get your point across quickly and clearly. At the very beginning of your blog post, ebook, or email, explain the point of your message – and then back it up with further information. Finish with a conclusion that ties the information you just shared back to your original point.
4. Valuable content is backed up with data and examples
Add credibility to your statements and information by backing it up with data or examples. You can use data from your own analytics or major research companies like Forrester, or examples from your own experience or the experience of your customers.
5. Valuable content is actionable
While your insights and predictions around a certain topic or trend is useful information, I find that my blog posts that do the best and the ones that I enjoy reading are actionable, that is, they teach me how to do something new or better. How can you help people improve their skills and get better results, or just learn how to do something on their own rather than always relying on a professional?
What other elements make content worthwhile for you to spend time reading?
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