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7 New Ideas for Valuable B2B Blog Posts

February 4th, 2013 ::
This entry is part 2 of 2 in the series 7 New Ideas for BtoB Blog Posts

typing on laptopIf you’ve been blogging for a while, it can be easy to get stuck in a rut and develop writer’s block. Coming up with new topics all the time – that is hard! To jump-start your creative juices, I’ve put on my thinking cap and done some research to present you with new ideas.

Here is the first of two blog posts that will help reinvigorate your blog:

1. Designate days or weeks for certain topics

Depending on how often you blog, you could choose a specific subject for each day of the week, or, if you blog once a week, each week of the month.  By giving yourself more structure around topics, it might be easier to come up with blog post ideas.

2. Let Google Analytics be your guide

Look at the traffic on your website to see what pages Web visitors are not only visiting, but spending the most time on, and write blog posts based on your findings.

3. Write a beginner’s guide

Jot down all the basics anyone just starting out in your field needs, whether it’s online tools, legal paperwork, or steps that should be followed in a certain order. In other words, help people avoid the mistakes you made when you were just starting out!

4. Interview experts

You’d be surprised at how eager experts are to share their knowledge with others. While this might not work for some industries – good luck getting Steven Spielberg or Ralph Lauren on the phone – this might very well work for yours.

You can use expert interviews in one of two ways: a full-length interview of one expert (consisting of several questions) or the same one or two questions asked of several experts compiled into one or two blog posts.

5. Interview employees

If your employees are highly specialized in a specific niche, interview them. You could ask how they got started in their field, what they wished they’d known back then, what they’ve learned, and where they think the industry is headed.

6. Write about how to improve something

If there’s something you just can’t stand that is industry-specific – an online tool, “best practice,” widely used methodology, or “definitive” book – write a blog post about why it’s  overrated and how you would improve it or do it differently.

7. Republish popular posts

If you’ve been blogging for a while, you have a treasure trove of material that you can reuse. Pick posts that were super popular when they originally appeared and are still relevant, and republish them for new readers.

What are your favorite types of blog posts to write – and read? Tune in tomorrow for 7 more ideas.

Image courtesy of wisegeek.org

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The views expressed here are the author's alone and not those of Network Solutions or its partners.

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