http://www.networksolutions.com/smallbusiness/2013/03/5-key-digital-trends-that-matter-to-to-your-business/ Fri, 05 Apr 2013 12:16:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.networksolutions.com/smallbusiness/2013/03/5-key-digital-trends-that-matter-to-to-your-business/#comment-71925 Juliana Marcello Tue, 19 Mar 2013 11:31:00 +0000 http://www.networksolutions.com/smallbusiness/?p=16993#comment-71925 Another interesting segment to study is the Engineer turned Entrepreneur. Often times, engineers have wonderful creativity and product execution, but lack the basic skills to promote, sell or even explain their value proposition. Digital marketing, however, seems to be changing that dynamic in general for people without natural marketing skills, but in particular, for the engineering community who embrace the techniques. I know a group of engineers who set out to revolutionize the standard conference bridge service by creating a service that addresses the annoying, but minor pains of bridge services. Their product, a branded conference call service called Branded Bridge Line (http://www.brandedbridgeline.com), was created with an outstanding feature set, but wasn't getting traction until the team took to digital means for marketing their product. It was perfect for them to be able to sit at a computer and figure out scientifically the best means for reaching their audience without having to get up and shave in the morning. I point this out because of the dramatic difference it made to their business compared to ventures I've known in the past that died on the runway. A great case study in how to educate the Engineer Entrepreneur. Another interesting segment to study is the Engineer turned Entrepreneur. Often times, engineers have wonderful creativity and product execution, but lack the basic skills to promote, sell or even explain their value proposition. Digital marketing, however, seems to be changing that dynamic in general for people without natural marketing skills, but in particular, for the engineering community who embrace the techniques. I know a group of engineers who set out to revolutionize the standard conference bridge service by creating a service that addresses the annoying, but minor pains of bridge services. Their product, a branded conference call service called Branded Bridge Line (http://www.brandedbridgeline.com), was created with an outstanding feature set, but wasn’t getting traction until the team took to digital means for marketing their product. It was perfect for them to be able to sit at a computer and figure out scientifically the best means for reaching their audience without having to get up and shave in the morning. I point this out because of the dramatic difference it made to their business compared to ventures I’ve known in the past that died on the runway. A great case study in how to educate the Engineer Entrepreneur.

]]> http://www.networksolutions.com/smallbusiness/2013/03/5-key-digital-trends-that-matter-to-to-your-business/#comment-71924 Juliana Marcello Tue, 19 Mar 2013 11:31:00 +0000 http://www.networksolutions.com/smallbusiness/?p=16993#comment-71924 Another interesting segment to study is the Engineer turned Entrepreneur. Often times, engineers have wonderful creativity and product execution, but lack the basic skills to promote, sell or even explain their value proposition. Digital marketing, however, seems to be changing that dynamic in general for people without natural marketing skills, but in particular, for the engineering community who embrace the techniques. I know a group of engineers who set out to revolutionize the standard conference bridge service by creating a service that addresses the annoying, but minor pains of bridge services. Their product, a branded conference call service called Branded Bridge Line (http://www.brandedbridgeline.com), was created with an outstanding feature set, but wasn't getting traction until the team took to digital means for marketing their product. It was perfect for them to be able to sit at a computer and figure out scientifically the best means for reaching their audience without having to get up and shave in the morning. I point this out because of the dramatic difference it made to their business compared to ventures I've known in the past that died on the runway. A great case study in how to educate the Engineer Entrepreneur. Another interesting segment to study is the Engineer turned Entrepreneur. Often times, engineers have wonderful creativity and product execution, but lack the basic skills to promote, sell or even explain their value proposition. Digital marketing, however, seems to be changing that dynamic in general for people without natural marketing skills, but in particular, for the engineering community who embrace the techniques. I know a group of engineers who set out to revolutionize the standard conference bridge service by creating a service that addresses the annoying, but minor pains of bridge services. Their product, a branded conference call service called Branded Bridge Line (http://www.brandedbridgeline.com), was created with an outstanding feature set, but wasn’t getting traction until the team took to digital means for marketing their product. It was perfect for them to be able to sit at a computer and figure out scientifically the best means for reaching their audience without having to get up and shave in the morning. I point this out because of the dramatic difference it made to their business compared to ventures I’ve known in the past that died on the runway. A great case study in how to educate the Engineer Entrepreneur.

]]> http://www.networksolutions.com/smallbusiness/2013/03/5-key-digital-trends-that-matter-to-to-your-business/#comment-71168 lyceum1776 Mon, 11 Mar 2013 01:08:00 +0000 http://www.networksolutions.com/smallbusiness/?p=16993#comment-71168 Rieva: I think that we will do search in several different ways in the future. In the past it was AltaVista, then Google search engine, maybe Google+ / Twitter + specialized searches like WolframAlpha, integrity based with DuckDuckGo, etc in the future. Rieva: I think that we will do search in several different ways in the future. In the past it was AltaVista, then Google search engine, maybe Google+ / Twitter + specialized searches like WolframAlpha, integrity based with DuckDuckGo, etc in the future.

]]> http://www.networksolutions.com/smallbusiness/2013/03/5-key-digital-trends-that-matter-to-to-your-business/#comment-71169 lyceum1776 Mon, 11 Mar 2013 01:08:00 +0000 http://www.networksolutions.com/smallbusiness/?p=16993#comment-71169 Rieva: I think that we will do search in several different ways in the future. In the past it was AltaVista, then Google search engine, maybe Google+ / Twitter + specialized searches like WolframAlpha, integrity based with DuckDuckGo, etc in the future. Rieva: I think that we will do search in several different ways in the future. In the past it was AltaVista, then Google search engine, maybe Google+ / Twitter + specialized searches like WolframAlpha, integrity based with DuckDuckGo, etc in the future.

]]>