Let me just preface this blog post by saying that SlideShare is owned by LinkedIn. That should already give you a clue as to why you should use SlideShare, especially based on my previous blog post about using LinkedIn to grow your business. But let me back up a sec.
SlideShare is the world’s largest content-sharing community for professionals. According to this nifty infographic created by Column Five Media, it gets 60 million visitors a month who view 3 billion slides. In fact, Slideshare gets way more traffic from business owners than Twitter, Facebook, LinkedIn, and YouTube.
We all know content marketing is the name of the marketing game nowadays, so if you are B2B and want to reach business owners, SlideShare is it. Here are 8 ways to use this amazing community for content marketing:
1. Gussy up presentations
Take a look at your PowerPoint presentations – are they chock full of good information that your target market would find relevant, interesting, and useful? Great – turn it into a slide.
Make sure your content is simple and straightforward:
- Keep each slide focused on one idea
- Only use graphics and images that support your messages
- Rewrite content to make it self-explanatory
2. Convert ebooks and whitepapers
To really expand the reach of your ebooks and whitepapers, turn them into slides. Just use the above checklist to make sure they are good to go.
3. Tell stories
Put together a new slide based on customer success stories or use cases. Stories resonate with readers, so if they’re compelling, your slide could end up generating quite a few leads.
4. Add contact info and social links
At the end of your slide, add a page with contact information – an email, website address, and/or phone number – and links to your Facebook, Twitter, LinkedIn, YouTube, etc. accounts.
5. Include a call-to-action
If people like what you created, give them a good reason to contact you. Add a slide that explains what you do, how you can help them, and why they should contact you.
6. Double check for keywords and phrases
Search engines analyze the content in your slides when generating search results. Double check that your slides integrate the keywords and phrases you want to be found for.
7. Allow sharing
When you add your slide to SlideShare, you can choose to keep your slide public or private. Make it public so people can find it, view it, comment on it, and share it.
8. Provide an embed code
If you are comfortable letting other people use your content on their website or in their blog, choose to provide an embed code.
Do you use SlideShare? If yes, what content has done the best? If not, are you convinced you should start using it?
Image courtesy of SlideShare
Google+Web.com is now offering forums designed to support small businesses in cities throughout the US. Learn more about these forums here: http://Businessforum.web.com/
Tags: Marketing, Search Marketing, slideshare, social media
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