http://www.networksolutions.com/smallbusiness/2013/03/the-anatomy-of-an-effective-b2b-landing-page/ Fri, 05 Apr 2013 12:16:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.networksolutions.com/smallbusiness/2013/03/the-anatomy-of-an-effective-b2b-landing-page/#comment-72086 Anonymous Thu, 21 Mar 2013 14:19:00 +0000 http://www.networksolutions.com/smallbusiness/?p=17061#comment-72086 Thanks Lena - great points! Quick and easy are always good! Thanks Lena – great points! Quick and easy are always good!

]]> http://www.networksolutions.com/smallbusiness/2013/03/the-anatomy-of-an-effective-b2b-landing-page/#comment-72087 Anonymous Thu, 21 Mar 2013 14:19:00 +0000 http://www.networksolutions.com/smallbusiness/?p=17061#comment-72087 Thanks Lena - great points! Quick and easy are always good! Thanks Lena – great points! Quick and easy are always good!

]]> http://www.networksolutions.com/smallbusiness/2013/03/the-anatomy-of-an-effective-b2b-landing-page/#comment-72046 Lena Martin Thu, 21 Mar 2013 02:13:00 +0000 http://www.networksolutions.com/smallbusiness/?p=17061#comment-72046 Quick and simple are the two adjectives that make customers click "continue" instead of "close". While it is important to get the information you need, it is not advisable to have your customers go through a long tedious process because it is easy to discourage someone who doesn't want to be troubled. These are very helpful tips. Here is another article on a related topic. http://www.graphicfetish.com/increase-your-income-with-a-landing-page-that-never-goes-viral/ Quick and simple are the two adjectives that make customers click “continue” instead of “close”. While it is important to get the information you need, it is not advisable to have your customers go through a long tedious process because it is easy to discourage someone who doesn’t want to be troubled. These are very helpful tips. Here is another article on a related topic. http://www.graphicfetish.com/increase-your-income-with-a-landing-page-that-never-goes-viral/

]]> http://www.networksolutions.com/smallbusiness/2013/03/the-anatomy-of-an-effective-b2b-landing-page/#comment-71507 Anonymous Thu, 14 Mar 2013 11:35:00 +0000 http://www.networksolutions.com/smallbusiness/?p=17061#comment-71507 Thanks Michael! And yeah, Google Analytics is the best thing since sliced bread - at least for online marketers/marketing agencies! Thanks Michael! And yeah, Google Analytics is the best thing since sliced bread – at least for online marketers/marketing agencies!

]]> http://www.networksolutions.com/smallbusiness/2013/03/the-anatomy-of-an-effective-b2b-landing-page/#comment-71483 Anonymous Thu, 14 Mar 2013 04:37:00 +0000 http://www.networksolutions.com/smallbusiness/?p=17061#comment-71483 Great boots-on-the-ground approach Monika. Before making that amazing landing page live, our agency would make sure there's analytics in-place to track visits and clicks on the campaign. If a client asks me "how can we improve next time?" I need to check to see who clicked where. (and you can't beat the price of Google Analytics..FREE!) Great boots-on-the-ground approach Monika. Before making that amazing landing page live, our agency would make sure there’s analytics in-place to track visits and clicks on the campaign. If a client asks me “how can we improve next time?” I need to check to see who clicked where. (and you can’t beat the price of Google Analytics..FREE!)

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