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10 Online Marketing Mistakes That Are Damaging Your Reputation, Part 1

April 15th, 2013 ::
This entry is part 2 of 2 in the series 10 Online Marketing Mistakes

Damaged - ouch!The online reputation you have can make or break your brand. You can only physically be in one place at a time, but online, you are in several places at once and accessible 24/7. Your website, blog, downloadable content, social media accounts – they are always “on” and ready to make a good first impression – or are they?

Here are the first 5 (out of 10) common online marketing mistakes that, if you’re making them, are damaging your reputation:

1 – Not updating or maintaining your website

Because your website is your digital calling card, it is incredibly important to make a strong first impression. Keep your website fresh with new information – new projects, clients, testimonials, press mentions, maybe a Twitter feed.

Web design and development best practices and must-have elements have changed a lot in the past couple of years. If your website includes Flash or is more than a few years old, consider having it redesigned.

2 – Using auto-play video

If you have a video on your website that automatically plays as soon as someone lands on your site (or Web page), for the love of all that is good in the marketing world, please turn it off. It is annoying, and it definitely will not win you any friends.

3 – Neglecting your social presence

Once you start a blog and make your presence known on Facebook, Twitter, etc., don’t stop. The whole point of “going social” is to be social – to have conversations, answer questions, help solve problems, provide resources, and ultimately build a community. You can’t build something by taking frequent and extended vacations.

4 – Over-communicating

This can be interpreted in two ways: sharing too much, and sharing too often.

By sharing too much, I mean sharing personal information that is totally irrelevant and inappropriate or sharing professional information that is angry in nature (like complaining about a bad client).

By sharing too often, I mean posting company-focused news/updates on Facebook and Twitter more than once a day. I have noticed that a social media marketing professional whose brand I “like” on Facebook does this every day – she sends out at least 3 posts on Facebook back-to-back every evening. Hello, un-follow button!

5 – Over-automating social media

When Twitter was first adapted by the business community, it was popular to auto-send a Direct Message to new followers. Amazingly enough, people and brands still do that, even though the practice is highly frowned upon. Do you automate your phone calls to your spouse, mom, or kids? Of course not – you’re not a robot. Well, you shouldn’t do it to your social media followers either.

Do you see these mistakes being made? Which one bugs you the most – and why?

Image courtesy of timelineimages.com

Series Navigation10 Online Marketing Mistakes That Are Damaging Your Reputation, Part 2
The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Branding, Marketing | 10 Comments »

  • http://www.confessionsofasocialmediamamapreneur.blogspot.com/ AlexisCeule

    Only tweet once a day? Wha? Tweeting is building relationships. You can’t post once and walk away from that online party. You have to be there… be present. Ask questions, get to know people, be a part of conversations. Facebook… just like Twitter your posts go through people’s news feeds quicker than ever. Post in the morning, afternoon, evening. The more pairs of eyeballs that see your posts (filled with content that will resonate with your fans) the better. Quality will always trump quantity and with social being 24×7, posting frequently is how to make an organic following. Just my two cents on the front lines.

  • http://www.confessionsofasocialmediamamapreneur.blogspot.com/ AlexisCeule

    Only tweet once a day? Wha? Tweeting is building relationships. You can’t post once and walk away from that online party. You have to be there… be present. Ask questions, get to know people, be a part of conversations. Facebook… just like Twitter your posts go through people’s news feeds quicker than ever. Post in the morning, afternoon, evening. The more pairs of eyeballs that see your posts (filled with content that will resonate with your fans) the better. Quality will always trump quantity and with social being 24×7, posting frequently is how to make an organic following. Just my two cents on the front lines.

    • Anonymous

      Hey Alexis – thanks for your comment, which is absolutely correct! I will update the blog post to clarify that you should only tweet company news/blog posts/product updates once a day. But yeah, taking part in a conversation and retweeting interesting and relevant stuff that your followers would find useful is what everyone should strive for on Twitter.

      • http://www.confessionsofasocialmediamamapreneur.blogspot.com/ AlexisCeule

        Bless your heart for replying. : ) I’m rereading what i posted. Looks like I was finger wagging you, but rest assured, it wasn’t that harsh. LOL! Take care!

        • Anonymous

          I didn’t read it as finger-wagging at all! You made a great point, and I updated the post. All good!

  • http://www.jabbrag.com/ nickie snyder

    Nice post. Will be reading other three very soon. One needs to be cautious as online marketing can “make or break” your image so one must plan well in advance keeping in mind the obstacles.

  • http://www.jabbrag.com/ nickie snyder

    Nice post. Will be reading other three very soon. One needs to be cautious as online marketing can “make or break” your image so one must plan well in advance keeping in mind the obstacles.

    • Anonymous

      Absolutely – your comment is spot-on.

  • http://www.sjfpc.com/home.html Steven J Fromm & Associates

    Nice tips that should be followed by us all. Thanks for information. Now on to part 2.

    • Anonymous

      Thanks – glad you found it so useful!