- 10 Online Marketing Mistakes That Are Damaging Your Reputation, Part 2
- 10 Online Marketing Mistakes That Are Damaging Your Reputation, Part 1
The online reputation you have can make or break your brand. You can only physically be in one place at a time, but online, you are in several places at once and accessible 24/7. Your website, blog, downloadable content, social media accounts – they are always “on” and ready to make a good first impression – or are they?
Here are the first 5 (out of 10) common online marketing mistakes that, if you’re making them, are damaging your reputation:
1 – Not updating or maintaining your website
Because your website is your digital calling card, it is incredibly important to make a strong first impression. Keep your website fresh with new information – new projects, clients, testimonials, press mentions, maybe a Twitter feed.
Web design and development best practices and must-have elements have changed a lot in the past couple of years. If your website includes Flash or is more than a few years old, consider having it redesigned.
2 – Using auto-play video
If you have a video on your website that automatically plays as soon as someone lands on your site (or Web page), for the love of all that is good in the marketing world, please turn it off. It is annoying, and it definitely will not win you any friends.
3 – Neglecting your social presence
Once you start a blog and make your presence known on Facebook, Twitter, etc., don’t stop. The whole point of “going social” is to be social – to have conversations, answer questions, help solve problems, provide resources, and ultimately build a community. You can’t build something by taking frequent and extended vacations.
4 – Over-communicating
This can be interpreted in two ways: sharing too much, and sharing too often.
By sharing too much, I mean sharing personal information that is totally irrelevant and inappropriate or sharing professional information that is angry in nature (like complaining about a bad client).
By sharing too often, I mean posting company-focused news/updates on Facebook and Twitter more than once a day. I have noticed that a social media marketing professional whose brand I “like” on Facebook does this every day – she sends out at least 3 posts on Facebook back-to-back every evening. Hello, un-follow button!
5 – Over-automating social media
When Twitter was first adapted by the business community, it was popular to auto-send a Direct Message to new followers. Amazingly enough, people and brands still do that, even though the practice is highly frowned upon. Do you automate your phone calls to your spouse, mom, or kids? Of course not – you’re not a robot. Well, you shouldn’t do it to your social media followers either.
Do you see these mistakes being made? Which one bugs you the most – and why?
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