I am constantly scanning blog posts and online articles for new social media marketing tips. So many people have great ideas that I have never considered – especially the experts who live, breathe, and sleep social media.
In a recent post from Social Media Examiner, I was inspired by the following advice from 5 social media marketing experts:
1 – Try Facebook Offers
Facebook Offers are different from ads, as they appear in your news feed. According to Amy Porterfield, a social media strategist, they’re a “triple threat” – 1), they can get up to six times as much engagement as an ad; 2), when a user clicks on your offer, they get an email in their personal email account; and 3), they can be hyper-targeted.
2 – Don’t ask for a follow without explaining why
Melanie Duncan, a serial entrepreneur, made this point, and it’s something I have been pushing around content for a long time – always explain the benefit when you are asking someone to say “yes.” When it comes to social media, tell people what they will get from following you on Facebook, Twitter, YouTube, Pinterest, etc.
3 – Become a Q&A site
No matter what your business does, people have questions about it. Where do they go when they have a question? A search engine. Marcus Sheridan, the Sales Lion, pointed out that the more questions you can answer via social media and on your site, the better your search rankings will be. You will also turn yourself into a go-to source of information on that topic.
4 – Take a two-step approach to content sharing
Freely sharing content with your audience is something I advocate for all the time. John Jantsch of DuctTape Marketing likes a two-tiered approach in order to encourage more social followers. Share some content with no restrictions, but then share other, highly valuable content only with those who like your Facebook page or visit a landing page and submit contact info.
5 – Think of social media as a cocktail party
I really love this analogy from business coach and strategist Sarah Robinson. When you are at a cocktail party, do you just stand there with a megaphone talking about yourself nonstop? Of course not! The same holds true for social media. Talking about yourself a little is OK, but having a two-way conversation is the way to go. Tell stories, share resources, and solve problems, and you’ll be golden.
What is your favorite social media marketing tip? Do you have your own to share?
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