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How to Take Advantage of the New LinkedIn Features

April 11th, 2013 ::

LinkedInOver the winter, LinkedIn updated their platform to make it more visual, interactive, and generally easier to use. Here are 7 new features that are a snap to work into your overall marketing and lead generation strategy:

Images and Videos

With the rise of visual content, LinkedIn joins Facebook and Twitter as the social networks look to leverage the high levels of engagement and shareability that photos bring to the table.

Profile photos are given greater prominence in your profile, so you haven’t added a photo yet, do it; otherwise users will encounter a big gray block when they view your profile. Not very engaging – or welcoming.

Because you can also add video, blogs, and presentations (LinkedIn owns SlideShare) throughout your profile, this is a great opportunity to pull in users and showcase your expertise in an engaging, accessible way.

Notes

LinkedIn has integrated a little customer relationship management capability with their new notes feature, which lets you add information to the profiles of your connections. It is a great way to keep track of where you met, who you introduced them to and vice versa, future opportunities to work together, etc.

Search

LinkedIn always had a Search feature, but now it’s better, especially if you have a free account. With a free account, you are only allowed 5 introductions (using Get Introduced) a month. Now, you are essentially open to unlimited introductions, because you can search your connections’ connections by keywords and then manually ask for an introduction rather than using Get Introduced.

Interactive Profiles

With the old LinkedIn, if you did a search, a list of names would appear. Now, their profile photos will also appear–a boon to those of us who remember faces better than names. If you scroll over the photo, a mini-profile pops up, saving you the time of clicking through to the profile to make sure you have the right person.

Activity

If you haven’t noticed, LinkedIn looks more like Facebook now – your activity on the network shows up in your connections’ news feed. The more you share on LinkedIn, the more visible and thus top-of-mind you’ll be.

Sharing Bookmarklet

One of their new features makes it easy to stay active on LinkedIn – the Sharing Bookmarklet. Drag it to your browser so you can easily share articles, videos, and other content you come across online.

Common Interests

I really like the new Common Interests feature, as it allows you to turn a “cold message” into a warm one. If you don’t have a mutual connection, you can check to see if you have overlapping groups, skills or interests, so that when you reach out, you can really personalize your message (which you should always do!).

Have you used any of these new features yet? What have you found most useful?

Image courtesy of mashable.com

The views expressed here are the author's alone and not those of Network Solutions or its partners.

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