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Why Images Matter to Your Content Marketing

April 29th, 2013 ::

By Rieva Lesonsky

There’s one piece of the content marketing puzzle that many otherwise smart marketers overlook: the power of images. With visual-based social media sites such as Instagram, Pinterest and Tumblr making waves, images are more important than ever. What do you need to know about using images in your content marketing?

Images grab attention. It’s human nature to gravitate to visuals before type, so adding images to your blog posts, email newsletters, Facebook posts or tweets makes them more likely to stand out in the sea of competition.

Images provide the personal touch. These days, potential customers want to know who’s behind the business. Including photos of yourself and your employees with your content makes prospects feel like they know you, and that builds affinity and trust.

Images build brands. Be sure to regularly use images that convey your company’s brand, such as your logo, packaging, or photos of your products and your location. For example, a restaurant’s content strategy could include lots of mouthwatering photos of menu items, customers enjoying their meals or your newly redecorated dining room.

Images also provide an important way to improve your content’s rank in search engines. If you include images in a blog post, for example, be sure to tag the image with the keywords you want your business to be found for when customers do a search.

Where can you get images for your content? It’s easier than ever to capture your own photos using any good smartphone camera. However, there are times you’ll want more professional photos, or concept shots. Don’t just grab something off Google—posting a photo you don’t have the rights to could get you in legal hot water.

You can buy photos for re-use from a stock house such as Thinkstock or Shutterstock, which take care of the licensing issues for you. Just make sure that the photos they provide are licensed for the specific use you need them for. Or, search online for photos available under a “creative commons” license. These are photos whose owners allow people to post them as long as the owner is properly credited and linked to on the site. Flickr is one good site for creative commons-licensable photos.

Image by Flickr user Oyvind Solstad (Creative Commons)


The views expressed here are the author's alone and not those of Network Solutions or its partners.

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Posted in Branding, Marketing, Small Business, small business, Social Media | 1 Comment »

  • http://www.cognation.net/ deancollins

    How about your image and the Syrian domain seizures??

    FFS – You have got to be kidding, how is this even legal???

    - http://krebsonsecurity.com/2013/05/trade-sanctions-cited-in-hundreds-of-syrian-domain-seizures/
    In apparent observation of international trade sanctions against Syria, a U.S. firm that ranks as the world’s fourth-largest domain name registrar has seized hundreds of domains belonging to various Syrian entities, including a prominent Syrian hacker group and sites associated with the regime of Syrian President Bashar al-Assad.

    I hope another country seizes everything and anything related to Network Solutions in retaliation (I think Brazil implemented something similar over the laptop searches last year)

    The United states needs to wake up to itself and realize if you keep screwing with .com,.net and .org domains then countries around the world might just start routing around you.

    I mean seriously folks how as techies can we continue to support the Obama administrations efforts after watching videos like this
    -FSA Insurgent Cuts out and Eats Heart of Syrian Soldier – http://on.fb.me/10ntB7a

    This is what my taxes are being spent on this week, funding munitions and equipment so this guy can walk around cutting out hearts and eating them??? – all I have to say is….sorry but I’d like a tax refund on the taxes I pay in the USA as you aren’t spending it where I’d like it to go.