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Friday Small Business Roundup: Social Media Marketing and More

September 27th, 2013 ::

Should You Dump Your Brand’s Facebook Page For Google+? Get Monika Jansen’s take on the question.

Social media can do more than create fans–it can boost sales. Read Rieva Lesonsky’s post Study Shows Social Does Drive Sales to learn more.

Technology is powering today’s small business, but is your tech up-to-date? Read Maria Valdez Haubrich’s post Small Business Tech Spending: Do You Measure Up? to see if you’re keeping pace.

Marketing today requires keeping in touch with customers in real-time–not easy. Read Monika Jansen’s Real-Time Marketing: 5 Ways to Do It Right to get help.

Then read Rieva Lesonsky’s How to Attract New Customers With Public Speaking for a simple way to get more clients.

Are you marketing to Millennials, Baby Boomers or both? Get tips in Karen Axelton’s post How to Target 2 of Today’s Hottest Markets.

Friday Small Business Roundup: Retail Tips and More

August 30th, 2013 ::

Got a retail store? Read Karen Axelton’s How Do Local Customers Find Your Business? to get tips on driving more foot traffic.

Got a retail website? Don’t miss Rieva Lesonsky’s post 6 Secrets to Decreasing Shopping Cart Abandonment.

Then check out our infographic to help you get ready for Holiday Retail 2013.

The Hottest New Market for Your Restaurant? It’s Not Who You Think. Learn more in Karen Axelton’s post.

Learn from the experts in Monika Jansen’s post 12 Valuable Marketing Lessons from 4 TED Talks.

Friday Small Business Roundup: Get Ready for Holiday Retail and More

August 23rd, 2013 ::

Is Your Ecommerce Site Making These 5 Fatal Mistakes? Read Rieva Lesonsky’s post and find out what you might be doing wrong.

Then start getting your ecommerce site ready for holiday 2013 retail: Read 3 Ways Email Can Boost Your 2013 Holiday Sales.

Get more out of your social media presence. Read Monika Jansen’s tips on How to Become an Industry Influencer.

Then check out her post 13 Small Changes That Will Greatly Improve Your Social Media Marketing for quick tweaks you can make right away.

Are you marketing to moms? Learn the secrets to attracting these powerful consumers in Karen Axelton’s post, When Marketing to Moms, Mobile and Social Are Key.

How Do Your Healthiness Habits Measure Up? Learn how you compare to other small business owners in Maria Valdez Haubrich’s post.

Friday Small Business Roundup: Who’s Spending What, and How?

August 2nd, 2013 ::

Can Eating the Frog Make You More Productive? And just what does it mean? Read Rieva Lesonsky’s post to find out.

It’s the little things that count. Read Monika Jansen’s post 19 Easy Ways to Improve Your Customer Service for great ideas you can put into practice right away.

You might be turning away money without even realizing it. Read Maria Valdez Haubrich’s post Are You a Payment Dinosaur? to learn why.

Are you missing out on the lucrative senior market? Read Maria Valdez Haubrich’s post Think Seniors Aren’t Online? Think Again to find out.

All kinds of consumers are getting primed to spend. Read more in Karen Axelton’s post Consumers Are Ready to Spend on Luxury Products and Services.

Learn the benefits of inbound marketing and how to use it in your business in Monika Jansen’s post The ROI of Inbound Marketing.

 

Friday Small Business Roundup: Millennials and More

July 26th, 2013 ::

Find out what social media maven Brian Solis has to say about the future of social media and business in The Future of Business According to Brian Solis, Part 1 and Part 2.

How Do Millennials Find Your Website? Discover how to lead these key customers to your site in Rieva Lesonsky’s post.

Are you tossing and turning all night long? Rieva Lesonsky’s post How to (Really) Get a Good Night’s Sleep can help.

Then read How Can You Make Your Employees More Productive? by Rieva Lesonsky to power up your team, too.

It’s not too early to think about back-to-school marketing. Get tips in Karen Axelton’s How to Grab Your Share of the Back-to-School Shopping Dollar.

 

Friday Small Business Roundup: Productivity Pointers and More

July 19th, 2013 ::

There’s a hot new market you need to know about. Read Rieva Lesonsky’s post Are Upscale Hispanics the New Baby Boomers? 

Want to attract more attention to your business? Read Monika Jansen’s 8 Tips For Hosting a Successful Twitter Chat to get noticed online.

Then take your marketing up a notch–read Monika Jansen’s post How to Self-Publish and Market a Book.

To get more done every day, start by reading Rieva Lesonsky’s post The 5 Habits of Highly Successful Small Business Owners.

Grow your business even more with crowdsourcing. Read Monika Jansen’s 4 Ways Crowdsourcing Can Help Grow Your Business to learn how.

 

Friday Small Business Roundup: Email Marketing and More

July 12th, 2013 ::

Is your email marketing getting the results you want? Read Monika Jansen’s Top 7 Takeaways From the 2013 Email Marketing Metrics Benchmarks Study to learn how to pump up your ROI.

Wildfires, hurricanes, earthquakes…Most Small Businesses Aren’t Prepared for Disaster. Is Yours? Read Karen Axelton’s post to get ready.

Does your business slow down in summer? Check out Rieva Lesonsky’s post 5 Ways to Make Downtime Productive Time and get the most from your slow season.

If you’re feeling frazzled by all your mobile devices, check out Rieva Lesonsky’s post, Can Unplugging Make You More Productive?

A picture is worth 1,000 words. Make your blog posts, social media efforts and all your marketing outreach work better with the tips in 6 Effective Ways to Improve Your Visual Marketing, by Monika Jansen.

If you’re running a business without health insurance, you could be putting more than your health at risk. Read Maria Valdez Haubrich’s Could Ignorance About Health Insurance Cost You Your Business? to find out more.

Make sure you’re marketing to customers and prospects the right way. Read Rieva Lesonsky’s How Tablets Are Changing Online Behavior to learn what consumers want now.

Did you know writing a book can be a great marketing tool? Read Monika Jansen’s post How to Self-Publish and Market a Book to learn more.

Friday Small Business Roundup: Harnessing Technology and More

July 5th, 2013 ::

What do high-growth small businesses have in common? Find out in Maria Valdez Haubrich’s post The Most Successful Small Business Owners Use Technology to Grow Their Businesses.

Then discover How Using Facebook Can Make Your Employees More, Not Less, Productive, in Rieva Lesonsky’s post.

Help your customers spread the word about your business. Check out Monika Jansen’s 6 Top B2B Word-of-Mouth Marketing Tips.

Is your brand working as well as it should be? Read Monika Jansen’s 7 Tips to Help You Build a Strong Personal Brand.

Do Customers Really Want to Eat Healthy When Eating Out? Rieva Lesonsky gives restaurant owners the skinny in her post.

Learn What Millennials Want From Your Restaurant in Karen Axelton’s post–it may not be what you think.

Friday Small Business Roundup: The Secrets of Happy Customers and More

June 21st, 2013 ::

Want to Improve Your Customer Service? Do a Customer Survey. It’s easy–Rieva Lesonsky shows you how.

Want your marketing to go viral? Monika Jansen’s post How to Combine Viral Content to Really Turbocharge Your Marketing will help.

Maria Valdez Haubrich has some surprising news: The Greener Your Business, the Greener Your Sales, a new survey says.

Keep your customers happy. Read Rieva Lesonsky’s 5 Steps to Using Twitter as a Customer Service Tool.

Make sure your marketing efforts fit your target market’s technology. Read Karen Axelton’s Who’s Using Smartphones and What Does It Mean to Your Business?

Are You Driving Customers Away With These Common Customer Service Mistakes? Rieva Lesonsky’s post tells you how to avoid the errors and keep customers coming back.

Your PR efforts finally landed publicity! Now how to ace the interview with that reporter or blogger? Read Monika Jansen’s 6 Tips for Giving a Great Interview to find out.

Have to interview someone? Check out Monika Jansen’s 5 Basic Tips for Conducting a Great Interview to handle it like a pro.

Friday Small Business Roundup: Customer Service and More

June 14th, 2013 ::

What Are Consumers Spending on This Summer—and How Can You Get Your Share? Read Karen Axelton’s post to find out.

Is a Talent Shortage Hurting Your Customer Service? Find out why small business owners still struggle to fill jobs in Rieva Lesonsky’s post.

Are you scrimping on new technology? It could be hurting your business. Read Maria Valdez Haubrich’s post How Does Your Small Business’s IT Spending Measure Up? to learn whether you’re getting left behind.

Dan Zarrella’s new book has valuable lessons for small business owners. Get the scoop in Monika Jansen’s series, Top Takeaways From the Science of Marketing, Part 1, and Top Takeaways From the Science of Marketing, Part 2.

Is your customer service up to par? Find out if you’ve got The 4 Factors in Great Customer Service.

People Are Talking—About Your Customer Service, That Is. To make sure they’re saying nice things, read  Rieva Lesonsky’s advice.

Want to learn something new? Read Monika Jansen’s post 6 Easy Ways to Improve Your Graphic Design Skills.