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Small Business Success Index 5

Index Score*   Grade
73 marginal
Capital Access 67
Marketing & Innovation 65
Workforce 76
Customer Service 88
Computer Technology 75
Compliance 92
*Index score is calculated on a 1-100 scale.
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Small Biz Resource Tip: PowerInbox

February 22nd, 2012 ::

PowerInbox

If you’re feeling the need to get more from your emails, PowerInbox wants to help. PowerInbox can incorporate ecommerce, videos, photos, real-time updates and more within the body of email messages. There’s no need to click out of the email to accomplish a task with PowerInbox, which makes it great for both marketing emails (to customers and prospects) and project management-related emails (to employees or independent contractors). Recipients can browse stored items, schedule meetings or appointments, interact with project management duties and more–right in the email. They can also watch videos or buy products directly within the email. PowerInbox works with Gmail, Hotmail, Yahoo Mail and Outlook and the platform is easy to use and understand.

Small Biz Resource Tip: JobPoacher

February 21st, 2012 ::

JobPoacher

Sometimes the best employees for your small business are already working somewhere else. They may be looking to get out of their current job situation but don’t want their boss to know. Now you can find them (and they can find you) through the JobPoacher website. Job seekers can post their job skills and resume information without exposing their identities, and you can list your job openings (free) with a simple format that covers what you have to offer, where the job is located and what you’ll pay. That cuts down the search time and effort for both parties. JobPoacher also monitors the listings for any inappropriate postings.

 

Small Biz Resource Tip: FlightTrack

February 20th, 2012 ::

FlightTrack

Travel much? Need as much detail and information as you can get about when your flight will arrive, seating arrangements or even alternative flights in case you miss yours? For only $5, FlightTrack by Mobiata can help you get real-time departure times, zoomable maps and more. The interface is tablet-optimized and comes with an interactive and resizable widget. For an additional $5, you can upgrade to the pro version and integrate the information with TripIt. Or use it to track your visiting clients’ flights so you can be sure to pick them up on time.

Small Biz Resource Tip: Get Smart Content

February 17th, 2012 ::

Get Smart Content

You can’t be all things to all visitors on your website, but you can try to give each visitor a little individual attention by adding Smart Content. Smart Content lets you customize text, images or calls to action to different audiences simply by embedding code directly into your Web pages. The application lets you set rules, such as where the visitor is from, and then leads the visitor to their customized content. You can get Smart Content analytics to see how your new content is doing, and the app also works with your current analytics program such as Google Analytics.

Small Biz Resource Tip: FanGager

February 16th, 2012 ::

FanGager

We told you about FanGager last year, but now there is an updated version that can help you get your fans to stick around your Facebook page or Twitter feed a little longer. FanGager has a suite of tools to help you add rewards programs, games, coupons and more to your social media offerings. And now the activities appear directly on the page instead of users having to switch to a separate tab. Plus, new activities such as Trivia Video and Profile Pic give fans a reason to keep returning to your pages to see how they measure up to your other fans.

Small Business Owners Face Growing Pains

February 16th, 2012 ::

By Maria Valdez Haubrich

Are you feeling optimistic about 2012 so far? If so, you’re not alone. An overwhelming 85 percent of small business owners believe that 2012 will be a better year for small business than 2011, according to a new survey conducted by RocketLawyer. Only 10 percent thought it would be “about the same.”

But despite the positive outlook, entrepreneurship is not all fun and games. As your company grows, you face new challenges, such as hiring employees, negotiating contracts and expanding to new office space. These growing pains are likely to bring some key challenges in the coming year, admitted entrepreneurs in the survey.

When asked what is the hardest part of running a small business, the top response was “dealing with legal issues.” Cited by 29 percent of respondents, this outranked responses including “managing profit” (26 percent) and “staying ahead of the competition” (19 percent).

What specific legal areas caused the biggest problems for small businesses? The areas that small businesses struggled with most were contract negotiations (cited by 15 percent), real estate transactions (13 percent), corporate compliance and debt collection (both at 12 percent) and incorporation (10 percent).

What are small business owners’ biggest fears about their business? When asked for their number-one legal concern, by far the biggest worry was facing an IRS audit. Even though IRS statistics show that just 1 percent of businesses with under 1 million in sales were audited last year, nearly 37 percent of businesses said they worried about being audited.

In addition, 13.9 percent said their top fear was being victimized by theft or fraud. Another 13.9 percent said they worried most about trademark or patent issues.

These fears aren’t entirely unfounded, either. The majority of small business owners in the survey (52 percent) said they had faced a legal issue or problem in the past year.

Have you faced a legal challenge in your business, or are worries keeping you up at night? Find out how you compare to other entrepreneurs–view full survey results at the RocketLawyer site.

Image by Flickr user Pedro Vera (Creative Commons)

 

Small Biz Resource Tip: Buffer

February 15th, 2012 ::

Buffer

Engagement–that’s what social media is all about. You want people to follow you on Twitter and be a fan of your Facebook page, but you also know you need to be active and keep everyone engaged. As a busy business owner, who has time for that? Buffer can give you time by helping you schedule interesting posts and content so you don’t have to be glued to your mobile device. Collect information and share from anywhere; Buffer also gives you analytics tools so you can see which posts or tweets get the most response. There are plans priced from zero to $99 per month depending on how many posts you want in your buffer at one time.

Small Biz Resource Tip: McAfee Mobile Security

February 14th, 2012 ::

McAfee Mobile Security

Computer security solution provider McAfee recently announced its mobile security app for BlackBerry, Android and Symbian OS platforms. The app not only gives your mobile device automatic backup and restore capabilities, it also scans all new apps and downloads for viruses and blocks against risky websites—things you think about when you’re on your computer, but may not always stop to consider when you’re using your smartphone. In case your mobile device is lost or stolen, the Mobile Security app also contains a location and locking device so you can remotely find your smartphone and protect it against unauthorized access until it is returned to you.

Small Biz Resource Tip: Geckoboard

February 13th, 2012 ::

Geckoboard

Is your website really working for you as a marketing tool, or is it just a place to send your customers when they ask for your price sheet or menu? Finding out what’s working and what isn’t doesn’t have to be a complicated process. Geckoboard can put all the important diagnostic information at your fingertips—and even on your smartphone. Geckoboard is a hosted, real-time status dashboard with Web analytics and other key performance indicators to show you what visitors are doing once they get to your site. There are no downloads or installs to clog up your computer, and setup is easy. Pricing plans start as low as $9 per month.

Small Biz Resource Tip: Packing Pro

February 10th, 2012 ::

Packing Pro

If your business trips are getting more frequent, you might want to invest in an app that can help make sure you’re not leaving something crucial behind. Packing Pro, winner of the 2010 BestAppEver Awards, can help you generate a packing list so detailed, you’ll feel confident you’re starting your trip out right. Containing tons of sample lists, a customizable user interface and search capabilities, Packing Pro will quickly make your old yellow notepad obsolete. Want to share your list with your assistant? Packing Pro does that, too. Available on the iPhone App Store.