As tax season approaches, you’re probably wondering why you never got around to using a cloud accounting system to keep track of your business finances. Even if you use an accountant, your business will benefit from cloud accounting. Connect your online bank accounts, business credit cards and stay on top of your cash flow with a simple dashboard. Since it’s cloud-based, you can access your books from anywhere. Each entry goes to your profit and loss statement and balance sheets automatically, and everything can then be shared with your business accountant online.
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Author Archive
Web.com Small Business Toolkit: Kashoo (Cloud Accounting Service)
March 13th, 2013 :: Maria Valdez HaubrichWeb.com Small Business Toolkit: Employee Pairin (Pre-Employment Selection)
March 12th, 2013 :: Maria Valdez HaubrichSo you’re hiring for an important position and you’re overwhelmed by the number of well-qualified applicants? That’s a great problem to have, but a scary one if you have no gut feeling as to who would make the best new hire. If you’d like an unbiased third-party opinion, for just $49 per open position, Employee Pairin can provide a 10-minute online test that creates a one-to-one comparison according to 137 peak performance drivers. The solution is perfect for small businesses with fewer than six employees in the same position, but with at least one “model” employee to compare against the top applicants.
Google+What Are Small Businesses Spending On, and How Does Your Spending Measure Up?
March 12th, 2013 :: Maria Valdez HaubrichHow do your small business’s spending habits stack up against those of other entrepreneurs nationwide? PEX Card’s first SMB (Small and Midsized Businesses) Benchmark Expense Survey, conducted in December, has some good and bad news about small business expenses.
First, the bad news: PEX Card found that more than 60 percent of businesses expect their spending to increase in 2013. Among businesses with 25 to 49 employees, that figure was even higher (70 percent). Now, the good news: For more than one-third of businesses, spending is going up because of expenses associated with business growth.
Overall, PEX found, the average SMB spends nearly $800K annually in the categories that were itemized in the survey. Expenses vary widely, though, depending on the size of the company. For those companies with fewer than 10 employees, average expenses were $378K; for companies with over 25 employees, the average was $1.7M.
What’s taking the biggest bite out of small business budgets?
Staffing expenses (which include sales staff compensation and incentives, healthcare coverage and the cost of workers’ compensation insurance) accounted for 50 percent of itemized expenses overall. Those companies with 10 to 24 employees spent the biggest proportion of their expenses on staffing (57 percent).
Where were the biggest cost increases?
More than 50 percent of respondents said that fuel, taxes and licenses increased the most year-over-year.
What are the costs attributed to growth?
The more businesses grew, the more they spent on fuel and insurance. However, the more businesses grew, the less they spent on taxes and licenses, sales and marketing, and office supplies and equipment.
How much is spent on marketing and sales?
This was a fairly large portion of expenses, representing 30 percent of expenses overall. Companies with fewer than 10 employees spent proportionally more on this category (34 percent), while the largest companies (those with 25 or more employees) spent the least (26 percent). However, those companies spent 50 percent of their sales and marketing budget on advertising, significantly higher than the average of 34 percent.
Equipment and office supply expense accounted for 15 percent of expenses overall, but for the smallest companies, it accounted for 20 percent of expenses. Insurance accounted for 14 percent of total expenses; in this case, the largest companies were likely to pay proportionally more for insurance.
See the full survey results to compare how your business stacks up with others like you.
Image by Flickr user Tax Credits (Creative Commons)
Google+Web.com Small Business Toolkit: Mailigen’s Epic Free (Email Marketing)
March 11th, 2013 :: Maria Valdez HaubrichIf you’re looking for a starter email marketing solution, Mailigen’s Epic Free email marketing solution lets small businesses have up to 5,000 subscribers before it charges a monthly fee. Create newsletters, signup forms and surveys from over 130 customizable templates. You’ll get real-time performance reports, plus, Mailigen integrates with Google Analytics. Mailigen’s branding is part of the emails, but if you ask them to remove it, they will. You can also post to your Facebook or Twitter account when you send out the emails and target your audience so subscribers get exactly the information they’re interested in.
Google+Web.com Small Business Toolkit: BizShark (Search Tool)
March 8th, 2013 :: Maria Valdez HaubrichFinding business contacts online can feel like looking for a needle in a haystack, but Bizshark makes it easy. BizShark is a new B2B search platform that targets small businesses by offering an affordable way to search for contacts without a bunch of complex analytics. The BizShark database has roughly 40 million business contacts and more than 14 million company listings, and is searchable by individual and company name as well as by email address. The easy-to-read contact profiles include title, department, phone number and email information. Additional features include company revenue estimates and built-in company directories by department and geographical location.
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Web.com Small Business Toolkit: Ontraport (Customer Relationship Management)
March 7th, 2013 :: Maria Valdez HaubrichSo many tasks to do and so many software programs handling them all, if only there were a way to combine it all into one easy technology. Ontraport wants to be your solution by tackling the challenge with an integrated business and marketing automation platform including content management, sophisticated lead tracking, social media scheduling, marketing analyzing data, online payments, billing and more. A new interface and workflow tool is easy to navigate even for the non-technically inclined.
And if you have to leave a task in the middle, you can bookmark your progress so you can get back to the task when you’re free.
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Web.com Small Business Toolkit: TheSwizzle.com (Email Organizer)
March 6th, 2013 :: Maria Valdez HaubrichSigning up for all those newsletters seemed like a good idea at the time, but now your inbox is out of control, and important business emails are getting lost in the deluge. Sound familiar? TheSwizzle.com can help by scanning your mailbox for newsletters, deals, offers and other commercial emails. Then Swizzle lets you unsubscribe and delete unwanted emails, move them to a daily digest (a separate folder you can check later), or just leave them alone. Finally, set up a time to have your daily digest delivered to your inbox. It’s that easy and then you have a new, cleaner inbox. You can even set up a schedule to scan your email on a regular basis so it never gets out of control again.
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Web.com Small Business Toolkit: Google Hangouts (Videoconferencing)
March 5th, 2013 :: Maria Valdez HaubrichBefore you plop down a lot of money for a fancy videoconferencing system, check out what Google is doing with Google Hangouts. Your clients might already be subscribed to Skype, but there’s a good chance they are familiar with Google (since 80 percent of the world uses Google as a search engine and there are over 425 million Gmail users). Google Hangouts is an easy, free videoconferencing solution for up to 10 people. You can also share files with conference participants by using Google Drive. Finally, download the Google+ mobile app to videoconference from your smartphone.
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Web.com Small Business Toolkit: Zendesk (Customer Service Solution)
March 4th, 2013 :: Maria Valdez HaubrichZendesk: If you’re finding yourself spending most of your time handling customer service questions, it may be time to get some help. Now there’s a way to provide good customer service without having to hire a full-time staff. For $9 per month, Zendesk offers startup businesses 12 months of customer support by Web, email, phone, Twitter, Facebook, online chat and more. And for those first 12 months your $9 per month goes to a chosen charity. After the year, the lowest level goes to $29 per month. Zendesk’s mobile app makes sure you never miss a customer’s request and support is available in 40 different languages.
Google+Web.com Small Business Toolkit: ZipBridge (Conference Calling Solution)
March 1st, 2013 :: Maria Valdez HaubrichIf you’re looking for an easy conferencing solution without all the call-in numbers and passcodes usually required, check out ZipBridge. Usually conference calls involve the same set of people, so ZipBridge makes it easy to call the group all at once. Make the call spontaneously, call at a predetermined time, or send everyone a text message telling them when they need to be available. The smartphone app makes dialing easy from anywhere, so that in an urgent situation, you can connect to the people you need immediately. Prices start at $249 per year for 10 members per calling group.
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