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Is Your Family Really Supporting Your Business?

February 11th, 2013 ::

By Rieva Lesonsky

If you’re a woman business owner, you know how difficult a juggling act balancing your family and your business can be. Whether your family includes a spouse, significant other, kids, aging parents or all of the above, keeping them happy while keeping your business running is never easy.

If you’re having an even harder time of it than usual, maybe you need to sit down and assess whether your family is really supporting your business and if not, what you can do about it. Here are some steps to creating one big, happy family:

  1. Pay attention. Often when we’re falling short, our families tell us in nonverbal ways. It’s tough when you’re working 18-hour days, but it’s important to tune into the signals your loved ones are sending. Is your child acting up? Are his grades sliding? It might be a sign he feels you aren’t paying enough attention to him. Is your husband always irritable? That could mean the same thing.
  2. Address the problem in an honest way. Figure out what isn’t working and what you can do about it. If your child’s schoolwork is a problem, can you work from home to spend some time with him when he gets home from school? Set aside time to really be with your loved ones, not half-listening while checking email on your smartphone.
  3. Enlist support. Of course, I’m not suggesting you become a doormat. As part of addressing the problem, it’s important to ask for what you need. Explain why your business is important to the family and that you need their support to succeed. Often, this is all that your family needs to be reminded of.
  4. Work out compromises. Making it work requires trade-offs. Maybe you need to spend an hour each afternoon helping your kids with homework. In return, however, you can let them know that you need an hour of uninterrupted work time after dinner. Figure out a plan that makes sense for your family.
  5. Set boundaries. Thanks to electronic devices, it’s easy for your business to consume every waking moment, but this inevitably leads to problems with loved ones feeling neglected (not to mention what it does to your physical and mental health). Set boundaries, whether it’s a family dinner at 6:00 every night so you can really listen to your kids, or no checking email after 10 p.m. so you and your significant other can have some quality time.
  6. Don’t try to do it all. The belief that we can have and do it all is, in my opinion, harmful to women’s mental health. No one can fire on all cylinders at all times as a wife/girlfriend, mom, daughter and business owner. Accepting that your life will never be “in balance” 100 percent of the time is the first step to feeling more in control.

By implementing these steps, you’ll find your family becomes more supportive of your business and both your loved ones and your business benefit.

Image by Flickr user tomo908us (Creative Commons)

Get Up, Stand Up: Why Your Employees Should Stop Sitting Around

February 7th, 2013 ::

By Maria Valdez Haubrich

The rising cost of health insurance, the need for greater productivity at work and the costs in both time and money of illness in the workplace are driving a growing trend: Small business owners are trying to get their employees to live healthier lifestyles. While being overweight, smoking and being inactive are all obvious causes of poor health, one factor that’s attracting more and more attention is the sheer number of hours most people spend sitting each day.

If your small business is office-based, chances are most of your staff spends 8 hours a day or more sitting hunched at their desks. New research is showing that prolonged sitting—even in otherwise active people—can be harmful to health. So how can you get your staff up off their chairs?

  • Offer standing desks for employees who want them. You could invest in ready-made furniture such as Focal’s standing furniture. Or, depending on how handy you and your employees are, you could also raise existing desks to an appropriate height by bracing them to the wall.
  • For the really committed, try treadmill workstations. These can be pricey (and most people won’t be able to walk all day, anyway), so you might want to invest in just one and let employees use it at different times of the day with their laptops.
  • For a less expensive solution, stability balls can provide many benefits by requiring employees to work their core muscles just to stay stable. Workers can alternate the balls with regular desk chairs as they build up stamina.
  • Make exercise part of the day. OfficeGym sells a chair-based exercise system that makes it easy to fit in a workout at your desk. You could also encourage employees to take quick stretching breaks instead of coffee breaks.
  • Hold standing or moving meetings. Holding your meetings standing up is a great way to not only get people off their chairs, but also keep the meetings shorter. Double the effect by starting the meeting with a group stretch. You can take it up a notch by holding walking meetings outdoors. (Just make sure someone is recording what’s discussed on a voice recorder or other device so nothing gets forgotten).
  • Walk around. Instead of shooting an email to the person next door, try actually getting up and talking to him or her. (If this gets too time-consuming, you could set a “no-email day” once a week to force people to actually walk around and talk to each other). This tactic can have benefits beyond just walking around as employees interact in new ways.

Image by Flickr user jseliger1 (Creative Commons)

 

Web.com Small Business Toolkit: NextSpace (Shared Workspace)

January 21st, 2013 ::

NextSpace

Working from home can get old fast, and being isolated can stifle productivity and creativity for a lot of entrepreneurs. However, office space can be costly and distracting. NextSpace hopes to change all that by providing cool workspaces with a professional infrastructure for freelancers and entrepreneurs looking for a creative community in which to grow their businesses. NextSpace locations have Internet and utilities, conference rooms, business services and, most importantly, other creative individuals you can bounce ideas off of and can network with for more business opportunities. Currently there are six NextSpace locations with another one in the works; you must be a member to take advantage of their locations.

 

 

10 Ways to Stay Competitive in 2013

January 9th, 2013 ::

By Rieva Lesonsky

Is your small business doing all it can be to stay competitive in 2013 and beyond? The latest Citibank Small Business Pulse survey spotlighted 10 actions the most successful small business owners take to keep their companies competitive. Are you doing them?

1: Do your research and get educated. Some 88 percent of small businesses surveyed say they regularly work to stay up to date and knowledgeable about their industry and changes in the market.

2: Work hard and do what needs to get done. Successful small business owners are dedicated—so much so that more than half (53 percent) say they didn’t take a vacation last summer.

3: Update or upgrade technology. Nearly 70 percent of respondents say they recently updated or upgraded their computer systems, and 51 percent have made a major change to their business technology.

4: Know your clients. More than two-thirds (67 percent) say they are spending more “face time” with customers to keep their businesses ahead of the pack. Such client relationships also help entrepreneurs stay on top of industry and market trends.

5: Keep a close eye on cash and budgets. Many small businesses say they are keeping cash in reserves and spending cautiously. No wonder: Some 58 percent admit that cash flow issues have been a major challenge in the past few years. However, 73 percent feel they are doing a good job of managing their cash effectively.

6: Be involved. Small business owners are taking part in their business and local communities: 51 percent have built a network of suppliers and partner companies, and 47 percent say they have become more active in the community and local organizations.

7. Be prepared. If another economic downturn occurred, 80 percent of survey respondents say they could handle it. They’ve learned from the recent recession, in which many of them took steps such as running leaner, cutting operating costs and renegotiating contracts.

8: Plan ahead. Some 27 percent of small business owners say they can predict their cash situation four to six months ahead, which enables them to plan for the future.

9: Stick with your aspirations. Despite the challenges of entrepreneurship, nearly two-thirds (63 percent) of business owners polled say they are living their dream; three-fourths say they would do it all over again.

10: Market, market, market. More than half (53 percent) of small business owners say they’ve upped social media and online advertising in the last year, while 54 percent improved their websites and search engine presence.

Image by Flickr user Generationbass (Creative Commons)

Use Your Down Time to Get Ready for 2013

December 20th, 2012 ::

By Maria Valdez Haubrich

As the year winds down, some small business owners find they’re busier than ever (I’m talking to you, retailers and e-tailers). However, for other small business owners, this time of year is a welcome break from the go-go-go of the rest of the year. If you find yourself with spare time on your hands as clients and employees take time off, how can you make the most of the down time to get your business ready for an even better 2013? Here are some ideas.

Get organized. Take this time to get your files (digital and paper) in order, update your time management system, get rid of unnecessary items and generally get a grip on anything that’s out of order in your business. You’ll feel ready to take on the world when you’re organized.

Make a plan. Whether you set aside a day for your entire staff to pow-wow, or just take a day off to yourself, spend some time thinking strategically about what you want your business to achieve in the New Year and how you’ll get there. Let yourself dream big—then create a plan to make it happen.

Learn something new. Maybe there’s a software program you never quite got the hang of or a skill you’d like to get more comfortable with, like public speaking. You may not have time to master it before your business gets busy again, but sign up for a class or take an online course so you’re committed to learning the skill. Your business will be better for it.

Update your technology. Year-end bargains are to be had for all kinds of technology right now. Whether you’ve been contemplating a new smartphone or tablets for your sales staff, now is the time to take advantage of the deals available. Make sure that what you purchase will integrate with your existing systems, and work with your IT person to update software as well.

Do what you’ve been putting off. Maybe that’s writing a disaster plan or succession plan for your business, updating your business insurance or some other task that sounds unpleasant and boring. Take a first step toward accomplishing that task (call the insurance agent, for example) and you’ll find it’s a lot easier to finish the rest of it.

Take a break. It may be hard to let go of your business, but sometimes you need time off to truly recharge. This time of year, it’s easier than most to find a day, a weekend or even a whole week when you can delegate to someone else and disconnect from your business. You’ll be surprised how it re-energizes you.

Image by Flickr user dscblogphotos (Creative Commons)

Web.com Small Business Toolkit: LeaveNow (Time Management Tool)

December 18th, 2012 ::

LeaveNow

Can’t seem to make it anywhere on time? Is traffic always getting the better of you? Check out this time management app to make sure you’re never late to an appointment again. This free app posts a reminder message on the home screen of your iOS device (iPhone, iPod Touch or iPad) and tells you exactly when it’s time to leave for your meeting in order to arrive on time. LeaveNow calculates traffic for different modes of transportation, including walking, biking, driving and public transportation, and then adjusts your departure times and sends reminders of when to put down what you’re doing and go. It also sends out a text telling the people you’re meeting that you’re on your way.

Start Your Own Small Business Support Group

November 13th, 2012 ::

By Karen Axelton

Do you think of other entrepreneurs as your competition? Well, some of them are, but that doesn’t mean you can’t learn from them. In today’s economy, with big companies creating an ever-tougher environment for small business success, small businesses have to stick together—and sometimes, that might mean joining forces with people you typically consider your competition.

You probably already belong to one or more trade groups for your industry. But what if you created your own (smaller) small business support group? A smaller organization can meet more frequently, and gives you room for every member to be heard. Here are some ideas for starting your own group.

  • Figure out how big you want it to be. You want it big enough that even when everyone can’t come to a meeting, it will be worthwhile, but small enough that everyone gets to interact. Two dozen is a good general guideline.
  • Determine other parameters for membership. For instance, if your restaurant is in a popular downtown area, you might want to start a group only for downtown business owners. Or you might want to limit it only to restaurants.
  • Consider competition. Yes, it’s OK to have people within the same industry (two retail store owners) but if they are directly competitive (two children’s clothing store owners), they’re not going to feel comfortable sharing ideas and information with each other.
  • Set a schedule. You’ll want to have regular meetings or your group will quickly peter out. If monthly meetings are too much, make them at least quarterly.
  • Choose a location or rotate among different members’ locations.
  • Keep in touch online. Start a LinkedIn or Facebook group just for members so you can keep in touch between meetings. (Just don’t let online interaction substitute for in-person meetings; getting together face-to-face is crucial for give-and-take.)

What do you discuss in your group? Time is valuable, so it’s a good idea to set a basic agenda that you follow at every meeting. You can rotate so that one month you share marketing ideas, another you talk about employee management, and another you talk about cash flow issues. Be sure that when appropriate, you also talk about timely issues, such as new parking restrictions that are making it harder for customers to visit your shop and how your group should work with the city to change them. Share your challenges, concerns and insights, and you’ll all learn how to do things better!

Image by Flickr user emilio labrador (Creative Commons)

 

Web.com Small Business Toolkit: Stress Tracker (App to Measure Stress)

November 8th, 2012 ::

Stress Tracker

Feeling the stress of running your own business? You’re not alone, and with the Stress Tracker app, you can help yourself by figuring out what is stressing you out the most during your day. Created by a team of leading clinical psychologists and researchers using cognitive behavioral therapy, Stress Tracker provides an all-in-one personal stress management app that tracks, identifies and helps relieve your daily stress. Record such information as the source of stress, symptoms of stress and which coping strategies work best. Then the app gives you an action plan to deal with your stress and helps you make healthy choices.

Web.com Small Business Toolkit: Pocket Yoga (Yoga App)

October 25th, 2012 ::

Pocket Yoga

No time to get to your yoga class and it’s making you feel oh-so-un-yogi-like? No need to drive to a class with Pocket Yoga, a mobile app that offers quick instructions on yoga positions you can do in your office, hotel room or anywhere you need a little “om.” Practice at your own pace and on your own schedule. You can choose from three different practices, difficulty levels and durations. A detailed voice and visual instruction (of over 145 pose images) guides you through every pose, including each inhalation and exhalation. Since you don’t need Internet connectivity, you can use this app anywhere.

Web.com Small Business Toolkit: Focus Booster (Organization App)

October 10th, 2012 ::

Focus Booster

The right time management tool is such a matter of personal preference that it’s worth it to try and find the one that works for you. If you find yourself spending too long on certain projects or you forget to take a break, Focus Booster might be the app you’re looking for. Based on the Pomodoro Technique, a time management method created by Francesco Cirillo in the 1980s, Focus Booster can be used for any kind of task. The tool separates periods of work into 25-minute intervals separated by breaks, based on the idea that frequent breaks can improve mental agility. The app lets you set how long of a break you want to take in advance.