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Friday Small Business Roundup: Everything You Always Wanted to Know About Inbound Marketing…and More

October 4th, 2013 ::

Are you using inbound marketing successfully? Maybe you’re not even sure what it is? No worries–our infographic “The Ins and Outs of Inbound Marketing” will get you up to speed.

In honor of  Techies Day, check out Monika Jansen’s post to learn the 7 Technical Skills Every Small Business Owner Needs For Online Marketing.

Then fine-tune your WordPress skills–read Monika Jansen’s post on WordPress 101: Basics Every Small Business Owner Needs to Know.

Leads are critical to small business growth. But What Leads Are the Most Valuable? Read Rieva Lesonsky’s post to find out.

Online marketing tools are helping restaurant owners get new customers. Are you ahead of the curve? Find out in How Are Smart Restaurant Owners Using Digital Marketing? by Rieva Lesonsky.

Have you invested in your business’s technology lately? If not, you could be getting left behind. Read Rieva Lesonsky’s post Small Business Tech Spending: Do You Measure Up? to find out.

Are you targeting Millennial customers or Baby Boomer? Either way, check out Rieva Lesonsky’s post How to Target 2 of Today’s Hottest Markets.

Friday Small Business Roundup: Social Media Marketing and More

September 27th, 2013 ::

Should You Dump Your Brand’s Facebook Page For Google+? Get Monika Jansen’s take on the question.

Social media can do more than create fans–it can boost sales. Read Rieva Lesonsky’s post Study Shows Social Does Drive Sales to learn more.

Technology is powering today’s small business, but is your tech up-to-date? Read Maria Valdez Haubrich’s post Small Business Tech Spending: Do You Measure Up? to see if you’re keeping pace.

Marketing today requires keeping in touch with customers in real-time–not easy. Read Monika Jansen’s Real-Time Marketing: 5 Ways to Do It Right to get help.

Then read Rieva Lesonsky’s How to Attract New Customers With Public Speaking for a simple way to get more clients.

Are you marketing to Millennials, Baby Boomers or both? Get tips in Karen Axelton’s post How to Target 2 of Today’s Hottest Markets.

Friday Small Business Roundup: Attracting Customers and More

September 13th, 2013 ::

Is a Lack of Capital Holding Your Business Back? Read Karen Axelton’s post to see what other small business owners are saying.

Is social media driving you nuts? Monika Jansen offers 5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind.

Get more customers to your website. Read Rieva Lesonsky’s post How to Grow Your Business With Paid Search.

What Is Your Content Marketing Strategy? If you don’t have one, be sure to check out Rieva Lesonsky’s post.

Then power up your email marketing efforts with Monika Jansen’s tips in 3 Things You Need To Do To Create Engaging Email Marketing.

Consumers Are Feeling Frugal…or Are They? Read Maria Valdez Haubrich’s post to find out what consumers’ fickle spending habits mean to your marketing.

Friday Small Business Roundup: Inbound Marketing and More

September 6th, 2013 ::

Is Your Small Business Profiting From Inbound Marketing Yet? Read Rieva Lesonsky’s post to learn what inbound marketing can do for you.

Blogging is one of the best tools in the inbound marketer’s arsenal. Read Monika Jansen’s post How to Build a Personal Brand With a Blog to boost your blogging skills.

Social media is a great inbound marketing tactic, too. Check out Monika Jansen’s 5 Tips for Using Instagram for B2B Marketing.

If your website isn’t optimized for mobile use, you could be missing out. Read Maria Valdez Haubrich’s post Mobile Shopping Surpasses Desktop for First Time to find out why.

Hurricane season is in full effect. Is Your Small Business Prepared for Disaster? Read Karen Axelton’s post to learn how to protect your business.

Small business owners have an optimistic outlook about the year ahead. Read Karen Axelton’s post How Are You Feeling? to see if you’re in tune with your peers.

Friday Small Business Roundup: Retail Tips and More

August 30th, 2013 ::

Got a retail store? Read Karen Axelton’s How Do Local Customers Find Your Business? to get tips on driving more foot traffic.

Got a retail website? Don’t miss Rieva Lesonsky’s post 6 Secrets to Decreasing Shopping Cart Abandonment.

Then check out our infographic to help you get ready for Holiday Retail 2013.

The Hottest New Market for Your Restaurant? It’s Not Who You Think. Learn more in Karen Axelton’s post.

Learn from the experts in Monika Jansen’s post 12 Valuable Marketing Lessons from 4 TED Talks.

Friday Small Business Roundup: Get Ready for Holiday Retail and More

August 23rd, 2013 ::

Is Your Ecommerce Site Making These 5 Fatal Mistakes? Read Rieva Lesonsky’s post and find out what you might be doing wrong.

Then start getting your ecommerce site ready for holiday 2013 retail: Read 3 Ways Email Can Boost Your 2013 Holiday Sales.

Get more out of your social media presence. Read Monika Jansen’s tips on How to Become an Industry Influencer.

Then check out her post 13 Small Changes That Will Greatly Improve Your Social Media Marketing for quick tweaks you can make right away.

Are you marketing to moms? Learn the secrets to attracting these powerful consumers in Karen Axelton’s post, When Marketing to Moms, Mobile and Social Are Key.

How Do Your Healthiness Habits Measure Up? Learn how you compare to other small business owners in Maria Valdez Haubrich’s post.

Friday Small Business Roundup: Online Marketing and More

August 16th, 2013 ::

Want to drive more engagement with your email marketing campaign? Read Monika Jansen’s 5 Easy Ways to Improve Your Autoresponder Emails.

Trying to drive more local customers to your business? Don’t miss Maria Valdez Haubrich’s post How Yelp Influences Local Shopping.

Should Your Online Store Expand Into Brick & Mortar? Read Rieva Lesonsky’s post to help you decide.

Is Your Ecommerce Site Ready for Holiday 2013? Find out in Rieva Lesonsky’s post.

Marketing to Millennials? It’s All About Attitude, Karen Axelton explains in her post.

What Is Social Currency, and Why Is It Important for B2B Companies? Get the scoop in Monika Jansen’s post.

Friday Small Business Roundup: Millennials and More

July 26th, 2013 ::

Find out what social media maven Brian Solis has to say about the future of social media and business in The Future of Business According to Brian Solis, Part 1 and Part 2.

How Do Millennials Find Your Website? Discover how to lead these key customers to your site in Rieva Lesonsky’s post.

Are you tossing and turning all night long? Rieva Lesonsky’s post How to (Really) Get a Good Night’s Sleep can help.

Then read How Can You Make Your Employees More Productive? by Rieva Lesonsky to power up your team, too.

It’s not too early to think about back-to-school marketing. Get tips in Karen Axelton’s How to Grab Your Share of the Back-to-School Shopping Dollar.

 

Friday Small Business Roundup: Email Marketing and More

July 12th, 2013 ::

Is your email marketing getting the results you want? Read Monika Jansen’s Top 7 Takeaways From the 2013 Email Marketing Metrics Benchmarks Study to learn how to pump up your ROI.

Wildfires, hurricanes, earthquakes…Most Small Businesses Aren’t Prepared for Disaster. Is Yours? Read Karen Axelton’s post to get ready.

Does your business slow down in summer? Check out Rieva Lesonsky’s post 5 Ways to Make Downtime Productive Time and get the most from your slow season.

If you’re feeling frazzled by all your mobile devices, check out Rieva Lesonsky’s post, Can Unplugging Make You More Productive?

A picture is worth 1,000 words. Make your blog posts, social media efforts and all your marketing outreach work better with the tips in 6 Effective Ways to Improve Your Visual Marketing, by Monika Jansen.

If you’re running a business without health insurance, you could be putting more than your health at risk. Read Maria Valdez Haubrich’s Could Ignorance About Health Insurance Cost You Your Business? to find out more.

Make sure you’re marketing to customers and prospects the right way. Read Rieva Lesonsky’s How Tablets Are Changing Online Behavior to learn what consumers want now.

Did you know writing a book can be a great marketing tool? Read Monika Jansen’s post How to Self-Publish and Market a Book to learn more.

Friday Small Business Roundup: Harnessing Technology and More

July 5th, 2013 ::

What do high-growth small businesses have in common? Find out in Maria Valdez Haubrich’s post The Most Successful Small Business Owners Use Technology to Grow Their Businesses.

Then discover How Using Facebook Can Make Your Employees More, Not Less, Productive, in Rieva Lesonsky’s post.

Help your customers spread the word about your business. Check out Monika Jansen’s 6 Top B2B Word-of-Mouth Marketing Tips.

Is your brand working as well as it should be? Read Monika Jansen’s 7 Tips to Help You Build a Strong Personal Brand.

Do Customers Really Want to Eat Healthy When Eating Out? Rieva Lesonsky gives restaurant owners the skinny in her post.

Learn What Millennials Want From Your Restaurant in Karen Axelton’s post–it may not be what you think.