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Personal Brand Articles


A Reality Check for Soon-to-be-Grads

April 6th, 2010 ::

by Sarah Morgan

http://www.flickr.com/photos/18425359@N03/ / CC BY 2.0

One of the What’s Next, Gen Y? bloggers, Thomas Madrecki, recently posted about trying to figure out what to do upon graduation.

Few things are more obnoxious than hearing from someone older that you’re mistaken because of your youth, so it’s with misgivings that I set out to do exactly that, especially because it’s obvious that Thomas is both intelligent and successful and I don’t want to take issue with him in particular. But what struck me in his post was this:

“The idea, of course, is that work-place competition and increased selectivity in turn engenders more successful paid hires in a tightly budgeted and relatively small industry. All of that is well and good, but even for the most confident of applicants, the idea of heading to a new city with no guarantee of long-term growth or a permanent job is a potentially worrisome hurdle to overcome.”

This started the wheels turning for me. Yes, competition and selectivity IS well and good. And “worrisome” is, often, a fact of life. The thing is, the system is not set up to care about the feelings of new entrants to it.

What bothers me is that frequently, undergrads are called out for having unrealistic expectations or for being entitled — and nobody fixes it. There are increasingly job-specific undergrad offerings, but still, no Reality 101. Sometimes parents or internships explain what you’ll need to wrap your head around, but many times, graduating seniors are in for a woeful shock.

So here I am to shock you. You don’t have to like what I’m going to say. I didn’t. But please believe that the sooner you accept it, the sooner you get through it.

You will be lonely at first. Your career so far has been education, in the company of a peer group that was growing together. You won’t have that company in the same way again, and it’ll be a jarring difference in life.

  • You will be the butt of jokes about your youth. These include, but are not limited to, references about musical acts, fashion trends, and which president was in office when you were born.
  • You will make friends with whom you have far less in common than your friends to this point. The work force makes college — yes, every college — look like a military school of conformity.
  • You will not understand where your coworkers are coming from.

You will have to do what your elders will refer to as paying your dues. This will be maddening. You’ll have a thousand very good reasons why it’s nonsense. It will happen anyway.

  • You will lose out on something due to office politics, outside relationships or tenure.
  • You will have to work later than your boss.
  • You will have to do stuff that is boring.
  • You will not get paid as much as you want.

You won’t know anything. Yes, despite all that you just went through to learn all that.

  • You will only use about 15% of your degree. The rest of what you find yourself doing will come from your experience with clubs, roommates, activities and internships.
  • You will want to use the theory that you learned. Nobody has the money or the support to work on those theories.
  • You will do things because that’s how your boss wants them, even when you have a better idea.

You will have to fight to be taken seriously.

  • You will get the same reaction as a precocious child at the grown-ups’ table when you first begin to try to contribute. Keep doing it anyway.
  • You will learn to get to the point faster. There aren’t any more assignments where you have to hit a maximum. Cut everything you want to explain in half.
  • You will, in five years’ time, either laugh or cringe about 90% of what is upsets you right now (just think about five years ago). Keep this in mind before unburdening yourself on your coworkers. They’ll be understanding, but you want to be taken seriously, not just understood.

Please don’t despair. I’m only telling you the bad parts on purpose. You’ll see them coming and they won’t sting as much. And you can enjoy the rest of it that much more. The good parts are fun and surprising and there’s no need to prepare for them. Congratulations and have fun!

Sarah Morgan has a decade of experience working in and with the top pharmaceutical companies in the world. She educates corporations, organizations, universities and media about social media; blogs at sarah-morgan.com; Twitters at twitter.com/sarahmorgan; appears professionally at linkedin.com/sarahmorgan, informally at facebook.com/profile.php?id=10908629, and in real life in the glorious state of New Jersey. (Yes, New Jersey.)

Building Your Personal Brand, Part 2

March 18th, 2010 ::

by Patti Nuttycombe Cochran

branding irons

http://www.flickr.com/photos/simonbleasdale/ / CC BY-ND 2.0

Welcome back! Where did we leave off? Oh, yeah, I was driving home the Power of Your Personal Brand and the importance of your Personal Brand’s messaging being clear and consistent, and positive.

Why? Check out this YouTube video. There are some mind-blowing statistics included in this video that one cannot ignore.

Forget “Big Brother”… the WORLD is watching you! One must be vigilant … even militant … about protecting one’s Personal Brand. But don’t get paranoid; get PROACTIVE! Having a constant awareness of one’s Personal Brand offers an on-going opportunity to:

  • define ourselves…
  • redefine or reinvent ourselves…
  • evolve…
  • enhance…
  • add value…

All these actions are POSITIVE and allow us to be nimble and involved in the development of our Public Image. Taking control of your Personal Brand involves identifying the qualities or characteristics that make you distinctive! Ask yourself: What makes me stand out? What’s my greatest strength? What’s my most noteworthy quality?

Then, reflect on this list of qualities and ask the legacy question:

What do I WANT to be known for?

This should take some serious contemplation…good luck and enjoy the powerful introspection and reflection!

NOTE: Want some advice on what I see when I look at the brand you’ve created for yourself online? Email your name and links to your online presence to our editor. She’ll forward the information to me and I’ll choose one or two of you and do a Personal Brand evaluation for you in an upcoming blog post.

Patti Nuttycombe Cochran is Vice President-Client Services Consultant at Right Management, a global provider of Career Transition services and consulting expertise on Talent Management, Leadership Development, and Organizational Effectiveness. Patti is an avid networker interested in building the region’s business and philanthropic communities.

You Have Questions… We Have Answers!

March 17th, 2010 ::

by Robin Ferrier

Question mark made of puzzle pieces

http://www.flickr.com/photos/horiavarlan/ / CC BY 2.0

I’ve said it before — in my “welcome” post and on our “about us” page — but I think it bears repeating: This blog is about you.

Why is this important? Because sure, we’re all experts at some level and can write about what we think you need to know. But you’re the ones out there every day living in this world of job searching, interviewing, etc.

So I want to encourage you to send us your questions. What do you want to know about this process? An etiquette question? Resume troubles? Cover letter confusion? No question too small!

So let us know. Email me your question and the appropriate blogger — or bloggers — will post your question (without your name) and a response. I promise!

Robin Ferrier is the editor of What’s Next, Gen Y? and Communications Manager for the Johns Hopkins University Montgomery County Campus. She is also the President of the Capital Communicators Group and the co-chair of the Marketing Committee for the Tech Council of Maryland. She has inadvertently become a frequent career / professional / job hunt resource for friends and colleagues due to a career path that has included five jobs in 12 years.

Building your Personal Brand…

March 4th, 2010 ::

by Patti Nuttycombe Cochran

http://www.flickr.com/photos/kenneth_hynek/ / CC BY 2.0

Your Personal Brand…when does it matter? Oh, only on days ending in “Y”!!!

Yes, you must consider your Personal Brand 24/7. Brand is synonymous with Character. And not to get too philosophical here, but Character is the ONE THING you build in this world and TAKE WITH YOU to the next. Okay, let’s avoid the afterlife debate and focus on the importance of one’s Personal Brand.

What do you want the world the think about you?

Do you have an “elevator pitch” to describe and define who you are and what your value proposition is? Ask your closest friend to describe you…that can be an enlightening activity!

Personal Brand is the new age term for Reputation. It takes a long time to build a good reputation (Personal Brand) and only one simple slip to ruin it. As “old school” as this sounds, you must take your reputation (Personal Brand) extremely seriously. YOU are the CEO of YOU. Your ultimate success rides on your Personal Brand being pristine…above reproach…consistent…and UNDERSTOOD.

Are you paying attention to your actions, however minor or seemingly irrelevant? Take Facebook. You may have heard this piece of advice before, but with the number of stories of people who ruined their personal brand thanks to this social networking gem, it bears repeating: What does your profile say about you? Would your Grandparents be proud or shocked by what they learned about you on Facebook? You can still enjoy sharing information about your life and activities, but first you’d better learn about using filters so you can be strategic about whom you allow access to your galleries and posts. And even then, you’d better be careful. Because mistakes happen, privacy filters may malfunction, and you never know when the wrong person may see something meant for another’s eye. (Don’t believe me? Check this out.)

Google yourself. It’s not an egomaniacal thing to do…it’s “recon”. Find out what’s “out there” about you! You need to know what you don’t know!

You need to be uber self-aware of your actions and their impact on your Personal Brand whether you’re at work or enjoying personal activities.

Be sure your Personal Brand messaging is clear and consistent, and positive. And stay tuned for future posts by me with more information about how to create a positive Personal Brand...

Patti Nuttycombe Cochran is Vice President-Client Services Consultant at Right Management, a global provider of Career Transition services and consulting expertise on Talent Management, Leadership Development, and Organizational Effectiveness. Patti is an avid networker interested in building the region’s business and philanthropic communities.