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Web.com Small Business Toolkit: Women Inventorz Network (Women Inventors Organization)

April 5th, 2013 ::

Women Inventorz Network

Have a great product you don’t know what to do with? May is National Inventors Month, and the Women Inventorz Network (W.I.N.) wants to help women inventors make their ideas a reality by providing the practical steps and know-how to do it. W.I.N., which is the only independent organization for women inventors in the U.S. and Canada, evaluates submitted products based on 10 criteria such as retail readiness, marketing, logo design, website effectiveness, etc., and provides guidance in making necessary improvements. Founders and inventing experts Dhana Cohen and Melinda Knight wants W.I.N. to be a launch pad for women inventors to get their products found.

Web.com Small Business Toolkit: Business.com (Business Marketplace)

April 4th, 2013 ::

Business.com

Check out the relaunch of an oldie, but goodie: Business.com. Since 1999, when the site first appeared on the scene, it has gone through many changes and owners. The makeover of the marketplace site is a reflection of the new developers, digital marketing experts, designers and a Ph.D. in human-computer interaction researching how active buyers use the Web to make purchasing decisions. Business.com still helps its visitors discover, compare and purchase the products and services they need. Start by selecting a category, from 401(k) plans to Web design services, and then answer a few questions to help the site narrow down your choices. Also, check out the helpful guides and articles to offer you advice with your decision.

Web.com Small Business Toolkit: Anoto Live (Digital Writing Solution)

April 3rd, 2013 ::

Anoto Live

Is the scanner going the way of the fax machine? If so, how will you get your handwritten forms into digital format? Anoto Live gives you the tools to turn your handwriting into digital text all by just handing you a pen—a special pen, of course. Anoto helps companies stay competitive by making it easier to receive and send data quickly. The new digital writing solution requires minimal user training and transforms any piece of paper into a live document that enables information to be sent instantly to any back-office system. Additionally, a complete image of the form is available if needed.

Web.com Small Business Toolkit: Mogreet Express (Text Messaging Platform)

April 2nd, 2013 ::

Mogreet Express

Mogreet Express is a self-service text messaging platform that gives small- and midsized businesses the power to initiate text message marketing campaigns and send multimedia messages (MMS)—all at their fingertips. MMS messages step up your mobile marketing game by creating visual customer interactions including video, pictures and audio. Text message marketing gives small businesses the highest open rate of all types of mobile marketing (98 percent), and Mogreet Express makes your messages more intriguing and therefore more memorable. Business owners are able to build a mobile customer database and drive sales with branded promotional offers.

Web.com Small Business Toolkit: Eileen Fisher Business Grant Program (Grants for Women Entrepreneurs)

April 1st, 2013 ::

Eileen Fisher Business Grant Program

Designer Eileen Fisher started her business with just $350 in her savings account. Now she wants to help other women by inviting women-owned businesses to apply for her ninth annual Business Grant Program for Women Entrepreneurs. The program celebrates top women founders of innovative companies that foster environmental and economic health in their communities. Up to five grants of $12,500 each will be awarded to prospective applicants. Recipients will also attend a two-day conference in New York City, meeting with past beneficiaries and Eileen Fisher teams, in early 2014. Only for-profit businesses or for-profit/nonprofit hybrids (social enterprises) will be considered for this grant. The deadline is May 31, 2013.

Web.com Small Business Toolkit: Taptu (RSS Reader)

March 29th, 2013 ::

Taptu

If you’re grieving over the loss of Google Reader, you can be happy to know there are plenty of other options to help you organize and get your RSS subscriptions. With Taptu you get a visual dashboard to browse your feeds and you can also add your Facebook, LinkedIn and Twitter feeds so everything is in one place. Available for desktop, tablets and smartphones, Taptu also lets you customize the look of your feeds so you can see what’s important to you on the top of your page and push what you’ll “get to at some point” towards the bottom. You can build your own stream or enter a keyword and see what options pop up.

Web.com Small Business Toolkit: PageSpeed Insights (Website Speed Analyzer)

March 28th, 2013 ::

PageSpeed Insights

How fast does your website load? If it’s not fast enough, you could be losing customers who get impatient waiting for your beautiful but complex site to load. To help figure out what’s slowing your site down, check out PageSpeed Insights from Google. Simply input your URL and PageSpeed Insights will scan your website and make suggestions on how to speed up your site by optimizing photos, adjusting HTML and more. PageSpeed will also prioritize the changes in order of importance so you can see results immediately by taking care of the high-priority changes first.

Web.com Small Business Toolkit: 2013 Leading Moms in Business Competition (Web Contest)

March 27th, 2013 ::

2013 Leading Moms in Business Competition

The number of mom-owned businesses is growing and fueling the American economy—and there’s no time like the present to honor these busy entrepreneurs. StartupNation has launched its fourth annual ranking of mom entrepreneurs and the businesses they run. If you are a mom business owner or know of one, enter today for a chance to win prizes including $10,000 cash prize from Staples. Additional prizes include a complimentary business growth consultation by the founders of StartupNation and a $1,000 gift card from Staples for the top three winners. The deadline is April 30, 2013.

 

Web.com Small Business Toolkit: Zite 2.0 (Digital Magazine App)

March 26th, 2013 ::

Zite 2.0

We told you about Zite one year ago when digital magazine apps seemed to be surging in popularity by gathering top stories of interest to readers based on their interests and delivering them in one attractive dashboard. The demise of one major player has not stopped Zite from revamping their iPad app in their new 2.0 version and offering thousands more topics, a new look and an “intelligent discovery machine” that learns your likes and dislikes as you use it so that it retrieves more relevant content results as time goes on. Also helpful: Zite 2.0 is now integrated with Facebook so the app can provide content suggestions based on your history in the social network.

Web.com Small Business Toolkit: Pinterest Web Analytics (Web Analyzer)

March 25th, 2013 ::

Pinterest Web Analytics

If you’ve been waiting to see if Pinterest would catch on in the social media world, you really shouldn’t wait any longer. Especially if your target audience is women. Women make up 80 percent of Pinterest users and since women make 85 percent of all consumer purchases, you don’t want to miss out on all these eyes seeing information about your business. Now, Pinterest is offering Web Analytics so you can measure how well your Pinterest business account is performing. Be sure to set up your Pinterest account as a business account and then sign up for Pinterest Web Analytics. You’ll find out how many people are pinning from your website, seeing your pins and clicking on your content. Plus, pick a specific timeframe to see how your numbers trend over time.