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Friday Small Business Roundup: Lead Generation and More

October 11th, 2013 ::

You’d like more leads, wouldn’t you? We thought so. Read Rieva Lesonsky’s post 5 Ways to Generate More Leads and start getting them.

Is your email campaign working? You’ll never really know unless you learn How to Measure Email For Engagement and Sales. Read Monika Jansen’s post to learn how.

If You Advertise on Facebook, You Need To Know About Power Editor. Read Monika Jansen’s post to learn more.

Are you using content marketing? See how you measure up to other businesses – read Rieva Lesonsky’s post How Companies Use Content Marketing to Generate New Leads.

Friday Small Business Roundup: Everything You Always Wanted to Know About Inbound Marketing…and More

October 4th, 2013 ::

Are you using inbound marketing successfully? Maybe you’re not even sure what it is? No worries–our infographic “The Ins and Outs of Inbound Marketing” will get you up to speed.

In honor of  Techies Day, check out Monika Jansen’s post to learn the 7 Technical Skills Every Small Business Owner Needs For Online Marketing.

Then fine-tune your WordPress skills–read Monika Jansen’s post on WordPress 101: Basics Every Small Business Owner Needs to Know.

Leads are critical to small business growth. But What Leads Are the Most Valuable? Read Rieva Lesonsky’s post to find out.

Online marketing tools are helping restaurant owners get new customers. Are you ahead of the curve? Find out in How Are Smart Restaurant Owners Using Digital Marketing? by Rieva Lesonsky.

Have you invested in your business’s technology lately? If not, you could be getting left behind. Read Rieva Lesonsky’s post Small Business Tech Spending: Do You Measure Up? to find out.

Are you targeting Millennial customers or Baby Boomer? Either way, check out Rieva Lesonsky’s post How to Target 2 of Today’s Hottest Markets.

Friday Small Business Roundup: Social Media Marketing and More

September 27th, 2013 ::

Should You Dump Your Brand’s Facebook Page For Google+? Get Monika Jansen’s take on the question.

Social media can do more than create fans–it can boost sales. Read Rieva Lesonsky’s post Study Shows Social Does Drive Sales to learn more.

Technology is powering today’s small business, but is your tech up-to-date? Read Maria Valdez Haubrich’s post Small Business Tech Spending: Do You Measure Up? to see if you’re keeping pace.

Marketing today requires keeping in touch with customers in real-time–not easy. Read Monika Jansen’s Real-Time Marketing: 5 Ways to Do It Right to get help.

Then read Rieva Lesonsky’s How to Attract New Customers With Public Speaking for a simple way to get more clients.

Are you marketing to Millennials, Baby Boomers or both? Get tips in Karen Axelton’s post How to Target 2 of Today’s Hottest Markets.

Friday Small Business Roundup: Websites That Work and More

September 20th, 2013 ::

Boost Facebook engagement by learning (finally!) how News Feed really works. Check out Monika Jansen’s post, Facebook News Feed Goes Transparent: Learn How The Darn Thing Works To Improve Your Facebook Marketing.

Then watch restaurant sales heat up after you try 7 Social Media Marketing Ideas for Your Restaurant, from Karen Axelton.

Power up your online presence. Read Rieva Lesonsky’s post 5 Steps to Using Online Video to Attract Customers.

Is your website failing to make the sale? Read Karen Axelton’s post, Study Says Most Small Business Websites Miss the Mark.

Then read Rieva Lesonsky’s How to Use Keywords in Your Online Ad Campaign to improve the results of your online ads.

Does your marketing get results? If not, maybe it’s not answering customers’ key question. Read Monika Jansen’s The Importance of “Why” in Marketing.

Friday Small Business Roundup: Attracting Customers and More

September 13th, 2013 ::

Is a Lack of Capital Holding Your Business Back? Read Karen Axelton’s post to see what other small business owners are saying.

Is social media driving you nuts? Monika Jansen offers 5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind.

Get more customers to your website. Read Rieva Lesonsky’s post How to Grow Your Business With Paid Search.

What Is Your Content Marketing Strategy? If you don’t have one, be sure to check out Rieva Lesonsky’s post.

Then power up your email marketing efforts with Monika Jansen’s tips in 3 Things You Need To Do To Create Engaging Email Marketing.

Consumers Are Feeling Frugal…or Are They? Read Maria Valdez Haubrich’s post to find out what consumers’ fickle spending habits mean to your marketing.

Friday Small Business Roundup: Inbound Marketing and More

September 6th, 2013 ::

Is Your Small Business Profiting From Inbound Marketing Yet? Read Rieva Lesonsky’s post to learn what inbound marketing can do for you.

Blogging is one of the best tools in the inbound marketer’s arsenal. Read Monika Jansen’s post How to Build a Personal Brand With a Blog to boost your blogging skills.

Social media is a great inbound marketing tactic, too. Check out Monika Jansen’s 5 Tips for Using Instagram for B2B Marketing.

If your website isn’t optimized for mobile use, you could be missing out. Read Maria Valdez Haubrich’s post Mobile Shopping Surpasses Desktop for First Time to find out why.

Hurricane season is in full effect. Is Your Small Business Prepared for Disaster? Read Karen Axelton’s post to learn how to protect your business.

Small business owners have an optimistic outlook about the year ahead. Read Karen Axelton’s post How Are You Feeling? to see if you’re in tune with your peers.

Friday Small Business Roundup: Retail Tips and More

August 30th, 2013 ::

Got a retail store? Read Karen Axelton’s How Do Local Customers Find Your Business? to get tips on driving more foot traffic.

Got a retail website? Don’t miss Rieva Lesonsky’s post 6 Secrets to Decreasing Shopping Cart Abandonment.

Then check out our infographic to help you get ready for Holiday Retail 2013.

The Hottest New Market for Your Restaurant? It’s Not Who You Think. Learn more in Karen Axelton’s post.

Learn from the experts in Monika Jansen’s post 12 Valuable Marketing Lessons from 4 TED Talks.

Friday Small Business Roundup: Get Ready for Holiday Retail and More

August 23rd, 2013 ::

Is Your Ecommerce Site Making These 5 Fatal Mistakes? Read Rieva Lesonsky’s post and find out what you might be doing wrong.

Then start getting your ecommerce site ready for holiday 2013 retail: Read 3 Ways Email Can Boost Your 2013 Holiday Sales.

Get more out of your social media presence. Read Monika Jansen’s tips on How to Become an Industry Influencer.

Then check out her post 13 Small Changes That Will Greatly Improve Your Social Media Marketing for quick tweaks you can make right away.

Are you marketing to moms? Learn the secrets to attracting these powerful consumers in Karen Axelton’s post, When Marketing to Moms, Mobile and Social Are Key.

How Do Your Healthiness Habits Measure Up? Learn how you compare to other small business owners in Maria Valdez Haubrich’s post.

Friday Small Business Roundup: Online Marketing and More

August 16th, 2013 ::

Want to drive more engagement with your email marketing campaign? Read Monika Jansen’s 5 Easy Ways to Improve Your Autoresponder Emails.

Trying to drive more local customers to your business? Don’t miss Maria Valdez Haubrich’s post How Yelp Influences Local Shopping.

Should Your Online Store Expand Into Brick & Mortar? Read Rieva Lesonsky’s post to help you decide.

Is Your Ecommerce Site Ready for Holiday 2013? Find out in Rieva Lesonsky’s post.

Marketing to Millennials? It’s All About Attitude, Karen Axelton explains in her post.

What Is Social Currency, and Why Is It Important for B2B Companies? Get the scoop in Monika Jansen’s post.

Friday Small Business Roundup: Ecommerce Boosters and More

August 9th, 2013 ::

Is Your Ecommerce Website Giving Mobile Shoppers What They Want? Read Rieva Lesonsky’s post to find out.

Specifically, target one of the hottest groups of online shoppers by learning How Millennials Shop Online in Rieva Lesonsky’s post.

It’s not too early to start planning for holiday 2013 retailing. Read Is Your Ecommerce Site Ready for Holiday 2013? by Rieva Lesonsky to make sure you’re on the right track.

Looking beyond the standard promotional items? Read 19 Awesome and Useful Swag Ideas by Monika Jansen.

Power up your restaurant profits. Read Karen Axelton’s post on the latest restaurant trends to boost your business.

Is Your Office a Creative Space? Check out Maria Valdez Haubrich’s post to learn how the new trend in office design could spark innovation in your team.