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Friday Small Business Roundup: Everything You Always Wanted to Know About Inbound Marketing…and More

October 4th, 2013 ::

Are you using inbound marketing successfully? Maybe you’re not even sure what it is? No worries–our infographic “The Ins and Outs of Inbound Marketing” will get you up to speed.

In honor of  Techies Day, check out Monika Jansen’s post to learn the 7 Technical Skills Every Small Business Owner Needs For Online Marketing.

Then fine-tune your WordPress skills–read Monika Jansen’s post on WordPress 101: Basics Every Small Business Owner Needs to Know.

Leads are critical to small business growth. But What Leads Are the Most Valuable? Read Rieva Lesonsky’s post to find out.

Online marketing tools are helping restaurant owners get new customers. Are you ahead of the curve? Find out in How Are Smart Restaurant Owners Using Digital Marketing? by Rieva Lesonsky.

Have you invested in your business’s technology lately? If not, you could be getting left behind. Read Rieva Lesonsky’s post Small Business Tech Spending: Do You Measure Up? to find out.

Are you targeting Millennial customers or Baby Boomer? Either way, check out Rieva Lesonsky’s post How to Target 2 of Today’s Hottest Markets.

Friday Small Business Roundup: Websites That Work and More

September 20th, 2013 ::

Boost Facebook engagement by learning (finally!) how News Feed really works. Check out Monika Jansen’s post, Facebook News Feed Goes Transparent: Learn How The Darn Thing Works To Improve Your Facebook Marketing.

Then watch restaurant sales heat up after you try 7 Social Media Marketing Ideas for Your Restaurant, from Karen Axelton.

Power up your online presence. Read Rieva Lesonsky’s post 5 Steps to Using Online Video to Attract Customers.

Is your website failing to make the sale? Read Karen Axelton’s post, Study Says Most Small Business Websites Miss the Mark.

Then read Rieva Lesonsky’s How to Use Keywords in Your Online Ad Campaign to improve the results of your online ads.

Does your marketing get results? If not, maybe it’s not answering customers’ key question. Read Monika Jansen’s The Importance of “Why” in Marketing.

Friday Small Business Roundup: Attracting Customers and More

September 13th, 2013 ::

Is a Lack of Capital Holding Your Business Back? Read Karen Axelton’s post to see what other small business owners are saying.

Is social media driving you nuts? Monika Jansen offers 5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind.

Get more customers to your website. Read Rieva Lesonsky’s post How to Grow Your Business With Paid Search.

What Is Your Content Marketing Strategy? If you don’t have one, be sure to check out Rieva Lesonsky’s post.

Then power up your email marketing efforts with Monika Jansen’s tips in 3 Things You Need To Do To Create Engaging Email Marketing.

Consumers Are Feeling Frugal…or Are They? Read Maria Valdez Haubrich’s post to find out what consumers’ fickle spending habits mean to your marketing.

Friday Small Business Roundup: Inbound Marketing and More

September 6th, 2013 ::

Is Your Small Business Profiting From Inbound Marketing Yet? Read Rieva Lesonsky’s post to learn what inbound marketing can do for you.

Blogging is one of the best tools in the inbound marketer’s arsenal. Read Monika Jansen’s post How to Build a Personal Brand With a Blog to boost your blogging skills.

Social media is a great inbound marketing tactic, too. Check out Monika Jansen’s 5 Tips for Using Instagram for B2B Marketing.

If your website isn’t optimized for mobile use, you could be missing out. Read Maria Valdez Haubrich’s post Mobile Shopping Surpasses Desktop for First Time to find out why.

Hurricane season is in full effect. Is Your Small Business Prepared for Disaster? Read Karen Axelton’s post to learn how to protect your business.

Small business owners have an optimistic outlook about the year ahead. Read Karen Axelton’s post How Are You Feeling? to see if you’re in tune with your peers.

Friday Small Business Roundup: Get Ready for Holiday Retail and More

August 23rd, 2013 ::

Is Your Ecommerce Site Making These 5 Fatal Mistakes? Read Rieva Lesonsky’s post and find out what you might be doing wrong.

Then start getting your ecommerce site ready for holiday 2013 retail: Read 3 Ways Email Can Boost Your 2013 Holiday Sales.

Get more out of your social media presence. Read Monika Jansen’s tips on How to Become an Industry Influencer.

Then check out her post 13 Small Changes That Will Greatly Improve Your Social Media Marketing for quick tweaks you can make right away.

Are you marketing to moms? Learn the secrets to attracting these powerful consumers in Karen Axelton’s post, When Marketing to Moms, Mobile and Social Are Key.

How Do Your Healthiness Habits Measure Up? Learn how you compare to other small business owners in Maria Valdez Haubrich’s post.

Friday Small Business Roundup: Ecommerce Boosters and More

August 9th, 2013 ::

Is Your Ecommerce Website Giving Mobile Shoppers What They Want? Read Rieva Lesonsky’s post to find out.

Specifically, target one of the hottest groups of online shoppers by learning How Millennials Shop Online in Rieva Lesonsky’s post.

It’s not too early to start planning for holiday 2013 retailing. Read Is Your Ecommerce Site Ready for Holiday 2013? by Rieva Lesonsky to make sure you’re on the right track.

Looking beyond the standard promotional items? Read 19 Awesome and Useful Swag Ideas by Monika Jansen.

Power up your restaurant profits. Read Karen Axelton’s post on the latest restaurant trends to boost your business.

Is Your Office a Creative Space? Check out Maria Valdez Haubrich’s post to learn how the new trend in office design could spark innovation in your team.

Friday Small Business Roundup: Who’s Spending What, and How?

August 2nd, 2013 ::

Can Eating the Frog Make You More Productive? And just what does it mean? Read Rieva Lesonsky’s post to find out.

It’s the little things that count. Read Monika Jansen’s post 19 Easy Ways to Improve Your Customer Service for great ideas you can put into practice right away.

You might be turning away money without even realizing it. Read Maria Valdez Haubrich’s post Are You a Payment Dinosaur? to learn why.

Are you missing out on the lucrative senior market? Read Maria Valdez Haubrich’s post Think Seniors Aren’t Online? Think Again to find out.

All kinds of consumers are getting primed to spend. Read more in Karen Axelton’s post Consumers Are Ready to Spend on Luxury Products and Services.

Learn the benefits of inbound marketing and how to use it in your business in Monika Jansen’s post The ROI of Inbound Marketing.

 

Friday Small Business Roundup: Millennials and More

July 26th, 2013 ::

Find out what social media maven Brian Solis has to say about the future of social media and business in The Future of Business According to Brian Solis, Part 1 and Part 2.

How Do Millennials Find Your Website? Discover how to lead these key customers to your site in Rieva Lesonsky’s post.

Are you tossing and turning all night long? Rieva Lesonsky’s post How to (Really) Get a Good Night’s Sleep can help.

Then read How Can You Make Your Employees More Productive? by Rieva Lesonsky to power up your team, too.

It’s not too early to think about back-to-school marketing. Get tips in Karen Axelton’s How to Grab Your Share of the Back-to-School Shopping Dollar.

 

Friday Small Business Roundup: Email Marketing and More

July 12th, 2013 ::

Is your email marketing getting the results you want? Read Monika Jansen’s Top 7 Takeaways From the 2013 Email Marketing Metrics Benchmarks Study to learn how to pump up your ROI.

Wildfires, hurricanes, earthquakes…Most Small Businesses Aren’t Prepared for Disaster. Is Yours? Read Karen Axelton’s post to get ready.

Does your business slow down in summer? Check out Rieva Lesonsky’s post 5 Ways to Make Downtime Productive Time and get the most from your slow season.

If you’re feeling frazzled by all your mobile devices, check out Rieva Lesonsky’s post, Can Unplugging Make You More Productive?

A picture is worth 1,000 words. Make your blog posts, social media efforts and all your marketing outreach work better with the tips in 6 Effective Ways to Improve Your Visual Marketing, by Monika Jansen.

If you’re running a business without health insurance, you could be putting more than your health at risk. Read Maria Valdez Haubrich’s Could Ignorance About Health Insurance Cost You Your Business? to find out more.

Make sure you’re marketing to customers and prospects the right way. Read Rieva Lesonsky’s How Tablets Are Changing Online Behavior to learn what consumers want now.

Did you know writing a book can be a great marketing tool? Read Monika Jansen’s post How to Self-Publish and Market a Book to learn more.

Friday Small Business Roundup: Harnessing Technology and More

July 5th, 2013 ::

What do high-growth small businesses have in common? Find out in Maria Valdez Haubrich’s post The Most Successful Small Business Owners Use Technology to Grow Their Businesses.

Then discover How Using Facebook Can Make Your Employees More, Not Less, Productive, in Rieva Lesonsky’s post.

Help your customers spread the word about your business. Check out Monika Jansen’s 6 Top B2B Word-of-Mouth Marketing Tips.

Is your brand working as well as it should be? Read Monika Jansen’s 7 Tips to Help You Build a Strong Personal Brand.

Do Customers Really Want to Eat Healthy When Eating Out? Rieva Lesonsky gives restaurant owners the skinny in her post.

Learn What Millennials Want From Your Restaurant in Karen Axelton’s post–it may not be what you think.