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Today’s College Students, Tomorrow’s Food Trends

September 12th, 2012 ::

By Rieva Lesonsky

Why do the nation’s 20 million 18- to 22-year old college students matter to you? If you’re in the food or restaurant business, it’s because these students—now being exposed to new cuisines at college—are going to shape the food tastes of the nation as they get older. Packaged Facts and CCD Innovation recently published a study, Collegiate Gen Y Eating: Culinary Trend Mapping Report, which looks at the Millennials’ food preferences.

The report identified four major needs college students want their food to meet (nutrition, flavorful food, comfort/indulgence, and speed/convenience), as well as seven culinary preferences that differ from prior generations:

  • Profile 1: Dining Along the Meatless Spectrum – More students identify with the less-meat to meatless spectrum of dining. They range from flexitarian to vegetarian to vegan and even raw diets.
  • Profile 2: The Mighty Chickpea – Students are crazy for this inexpensive, versatile and protein-packed food, found in many ethnic cuisines.
  • Profile 3: Nut Butters – Many of these students grew up without peanut butter thanks to so many of their peers being allergic to it. However, today college students are embracing nut butters of all kinds, including peanut butter and the more healthful almond butter.
  • Profile 4: Fruit and Vegetable Discovery – New college students are discovering unfamiliar fruits and vegetables thanks to cafeteria salad bars and retail favorites like Trader Joe’s.
  • Profile 5: Asian Love Affair – Younger Millennials have grown up eating global cuisine, and many continue the discovery in college. Dining halls are offering more ethnic foods, and nearby ethnic restaurants also give students the chance to try new foods.
  • Profile 6: Italian & Mexican – When a college student under stress needs a little comfort, something familiar, warm and filling—that is, Italian and Mexican food—fills the bill.
  • Profile 7: On-the-Go Fare – Students are busy, so they’re looking for foods that are “Easy to make.” “Portable.” “Eat quickly.” “Eat as I walk to class.”

How will these preferences affect your restaurant, food-service business or food manufacturing business in the years ahead? You’d better get ready.

Image by Flickr user Charlene Collins.Jamaica Images (Creative Commons)



Who Are You? Give Us A Few Minutes to Learn More About You

September 23rd, 2010 ::

Give us a few minutes to learn more about you by taking this quick survey:


Network Solutions Social Media Team wants to learn more about you. More about you, our faithful readers who utilize social media in regards to Network Solutions. What we hope to learn is:

What tools you use for social media.
How you use social media tools to interact with Network Solutions.
How you as a small business use social media.
This will help us provide you with a better experience as we go forward.

The survey can be found at the following link:


Please help us spread the word via Twitter and Facebook with these quick 140 character friendly sentences:

Take the Social Media Audience Survey from Network Solutions! http://bit.ly/cCND5q

Network Solutions Social Media Audience Survey Wants to Hear From You! http://bit.ly/cCND5q


February 15th, 2010 ::

Hello, readers!

It wasn’t all that long ago that I was in your shoes. Okay, maybe it was. I guess it depends on your definition of “long.” But regardless, I remember what it was like. I didn’t know what I was going to do after graduation. (I was an English Literature major so a career path was not a given.) I sent out resumes for a wide range of jobs — from journalism to book publishing to teaching and more. I assume most of those resumes went into that big black hole where unanswered resumes go to die — the trash can.

The good news: I got a job.

The bad news: Two and a half years later I found myself back in the same place — searching for a job — when I’d outgrown the first one. And that brought with it a whole new set of firsts — first time undergoing a job search while trying to be careful my current employer didn’t find out, first time having to answer the “why are you leaving your first job?” question, first time having to give notice…

And back then, blogs weren’t popular. (Am I showing my age?) I didn’t have a resource like this to help me navigate these rough roads. (I just had my dad.)

That’s why I’m so pleased to be leading the charge as editor of this new blog, a blog that I hope will help you navigate the unfamiliar territory of the working world. Which brings me back to one of the lines from my About Us page. This blog truly is all about you. I’ve selected a handful of bloggers — including one of whom is a peer — and we all have our own ideas about what we want to cover, but we need to hear from you as to what you need to know.

So send in your questions, your comments, your ideas, and we’ll do our best to give you what you want.

And now, without further ado, I give you… What’s Next, Gen Y?