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All good things must come to an end

May 12th, 2010 ::

by Patrick Madsen

Image: CarbonNYC / David Goehring Flickrstream. Creative Commons

Finishing up this stage of your life seems like the easiest thing to do, but many forget to look at what’s involved with the next stage. Life after college can become a real bear if you are not ready for it. Many of you are beginning to feel the pinch of student loans coming soon, to worry about the big move to somewhere new, or even to fret over the lack of a job to transition into. Stress will creep into your mind, this is normal—but there is something you can do to lessen the effects it may have. Prepare yourself as early as possible.

Thinking about the future is always the hardest part because you are never sure what you are leaving out or forgetting. Let’s generally talk about what you are going to need:

  • Budget: No longer can you just spend money on whatever you want at the moment. Bills will begin to fall on your lap – not only for those pesky student loans, but also for rent, utilities, and food… you know, all those things mom and dad used to cover! Create a budget so you can figure out how much money you’ll have left over each month after you pay your bills.
  • Insurance: Make sure you have health insurance, car insurance, renters/home insurance, and even disability insurance. Extras could include vision, dental, and even maternity insurance. If any of these are not included in your benefits package, then you might want to measure the pros and cons of having it.
  • Sharpen the saw: Keep mentally, spiritually, and physically fit. Exercise and proper nutrition, no how busy you are, will assist you in coping with stress and living a healthier life. Remember to use those vacation days! They exist for a reason.
  • Office Politics/Culture: Observe your surroundings and find where you fit in. Do not come in like a gangbuster and expect to change the world. Remember there are formal and informal rules throughout each job. Pick your battles… your job is not your life!
  • Thinking of the future: At some point you are going to want to retire… or will be forced to. Consider your future when planning your budget or career. Start saving now. Think about IRA plans, mutual funds, stocks, and a comprehensive portfolio to make sure you are comfortable as you age. Remember to plan for extras such as family, car breakdowns, moving expenses, sudden illness, or whatever else life throws our way.

Let me leave you with a few things my father liked to bore into my mind. Remember, this is a man who has been in the work world for more than 35 years — most of those years with the same company. He has had many experiences and passes these experiences on to my siblings and myself. So here they are for you:

10 commandments of my dad

  1. When you get done with work, be done.
  2. Be prepared for the working world.
  3. Understand what it is you want from life and take it.
  4. Have a life.
  5. Network, network, network.
  6. Continue to learn new things so that you never get bored or stuck.
  7. Respect your boss, don’t kiss ass.
  8. Don’t be the same as everyone else. Those who are different get seen the most.
  9. Relax… after all, what’s the worst that can happen?
  10. Sometimes we have to do things we don’t like… SOMETIMES

Have a lesson you’ve learned from a parent, professor, friend, or your own working world experience? Add it below in the comments section.

Patrick Madsen, Director of Programs & Education in Career Services at the Johns Hopkins University Carey Business SchoolPatrick Madsen is the Director of Programs & Education in Career Services at the Johns Hopkins University Carey Business School. He manages the Programs & Education curriculum to include career advising services, speaker series, brand management training, and other events to help students prepare themselves for the world of work. His background includes a degree in Psychology from North Carolina State University, a masters degree in Counseling from East Carolina University, and a doctorate in Organizational Leadership/Student Affairs from Nova Southeastern University.

Best Of… Social Media — From Your Online Persona to Twitter to Job Searches

May 7th, 2010 ::

by Robin Ferrier

http://www.flickr.com/photos/benimoto/ / CC BY 2.0

There is so much good information floating out there in the Web-o-sphere — or the Interwebs, as one of my friends likes to call it — that it’s easy to find yourself in information overload. I see it every day with all the great articles my friends are posting to their blogs, their Twitter accounts, their Facebook pages… so I thought I’d start a regular “best of” feature for this blog that would be a regular round-up of some other great career resources/articles. (After all, why reinvent the wheel, right?) With that in mind, our first “Best of…” feature gets underway with a look at some of my recent “favs” regarding social media.

How I balance personal & professional on Twitter
from Denise Graveline (@dontgetcaught) of Don’t Get Caught communications

With tips ranging from why you should include some personal information in your tweets to advice on what you should leave out, Denise Graveline does it again, providing a thoughtful, insightful look at best practices in Twitter use.

MY ADDITIONAL TIP: Look at your tweet balance. By this I mean, how much is personal (in my case, my work on the Gaithersburg Book Festival, complaints about bad service at stores or restaurants, anything related to wine, dogs, or writing) vs. work (in my case, generally anything related to: marketing or PR, economic development, career development, or Johns Hopkins University)? I tend to think you should, in general, want to be 66-75% “work” and the remainder “fun.” (By the way, I tweet at @rferrier. Feel free to follow. You’ll find links to additional career resources and articles.)

Make sure your online self matches your real self during job interviews
by Jennifer Nycz-Conner (@JenConner), a Washington Business Journal reporter and blogger… and contributor to this blog

Jennifer writes about the importance of making sure your “online (unofficial) resume” matches the resume you’re presenting to employers.

Dear Bev: How Should I Use Social Networking In My Job Search?
from MediaPost Publications

A look at how you can EFFECTIVELY employ LinkedIn, Facebook, and Twitter in your job search.

MY $0.02: Yes, you should be on LinkedIn. Do it now. It’s one of the top professional social networking sites. As to recommendations on LinkedIn, make sure yours are not just from friends. The recommendations should come from your university professors, supervisors at summer jobs or internships, etc. Also, don’t underestimate the value of using the Answers section of LinkedIn. (In the interest of full disclosure, I don’t use them enough. But Jason Alba from JibberJobber is a pro at this and writes about the topic on a regular basis!) Ask questions. Answer others’ questions. It can help you start to establish your professional persona.

4 Ways to Utilize LinkedIn’s “Follow Company” Feature
by Andrew G. Rosen on Social Times

Did you know LinkedIn has a new “follow company” feature? I didn’t… until I saw this post. (Thanks, @GenerationsGuru for the tweet about this!) Andrew Rosen provides some great tips on how to use the feature, including a reminder that you should be targeting companies you want to work for as much as you are looking for jobs that fit what you want to do.

MY THOUGHTS: Where you work is as important as what you do. It truly is. A lot of people would benefit from following Andrew’s advice. I think there’s a lot of merit in taking a less-than-perfect job — at least according to its job description — if it’s for a company you admire and for which you want to work.

So there’s a round-up of some of my recent career-related readings. What about you? Any good articles you’d recommend? Or do you have your own advice related to these topics? Let us know. Weigh in below!

Robin Ferrier is the editor of What’s Next, Gen Y? and Communications Manager for the Johns Hopkins University Montgomery County Campus. She is also the President of the Capital Communicators Group and the co-chair of the Marketing Committee for the Tech Council of Maryland. She has inadvertently become a frequent career / professional / job hunt resource for friends and colleagues due to a career path that has included five jobs in 12 years.

True Life Tales of Social Media Gone Bad

May 5th, 2010 ::

by Robin Ferrier

Image: jessicafm / Jessica Merz, Flicker Creative Commons

In the category of “great minds think alike,” Patti Nuttycombe Cochran sent in her post about career ending social media moves as I was contemplating a similar post. But I had a slightly different approach to this topic that actually provides a good follow-up to her post.

You may think her warnings were bluster and overblown cautionary tales that don’t apply to you. Others thought that as well… or just didn’t think, as the stories below will show. So, without further ado, I present: True Life Tales of Social Media Gone Bad… Very, Very Bad

Twitter, Memphis and FedEx: In 2009, a PR rep hopped on a flight to Memphis, Tennessee, to give a presentation about digital media to a large group of FedEx executives and staff. As he was landing, the employee tweeted his unflattering feelings about Memphis. A FedEx employee discovered the tweet and shared it with executives at FedEx and the PR agency for which the rep worked.

The employee was lucky in this case. The client forgave him and he wasn’t fired. But this move could have been a career ender if the circumstances were different — say, if the rep in question was only starting to establish his reputation (like we assume many of our readers are) or if FedEx wasn’t so forgiving and had pulled their business from the PR agency in question. (Read more about this story at Peter Shankman’s blog or ZDNet.)

The moral: Think before you tweet.

Twitter and the CiscoFatty: In 2009, a twitter user received an offer from Cisco. The user responded by sending the following tweet: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” A “channel partner advocate” for Cisco Alert saw the tweet and responded. And, thus, another internet sensation is born. We’re not sure whether Cisco rescinded the offer or not — we’ve seen it reported both ways — but regardless, the Internet won’t soon forget the CiscoFatty fiasco.

Lesson #1: Put best, perhaps, by Helen A.S. Popkin in her article on MSNBC: “Never post anything you wouldn’t say to your mom, boss and significant other.” (I’ve heard others use “grandma” in place of “mom.” I guess they are assuming grandma isn’t as hip or accepting as mom!)

Lesson #2: You may think what you say won’t get back to your boss because he/she doesn’t follow you. Think again! Viral is the name of the game online, and it doesn’t take much to stir up trouble!

And those are just two that turned high-profile. I’ve heard too many other similar tales from colleagues. Like the one about a person who went to a conference, represented herself as an employee of a company those she was there on her own and not a company rep, got drunk during an official conference event, and tweeted about it. She was fired.

Or the girl who updated her Facebook status to reflect her true feelings about her job and her boss. She, too, was fired.

My point? I’m willing to bet every one of these people thought they were “too smart” to fall victim to social media gone bad. Yet, they all did. And the fact they did so will live on — forever — thanks to the Internet.

So I think a few lessons bear repeating here:

  1. Always be aware of what you’re saying and think before your fingers start flying on the keyboard.
  2. Don’t assume your Facebook status updates won’t go beyond your friends. (Screen grabs are a great – and evil – thing.)
  3. Approach social media with this mantra in mind: Never post anything you wouldn’t say to your mom/grandmom, boss or significant other.

Actually, now that I think about it, these rules probably should apply to not only the social media realm, but also to any (in-person) networking situation as well.

Have your own tales of Social Media Gone Wrong? Share them below.

Robin Ferrier is the editor of What’s Next, Gen Y? and Communications Manager for the Johns Hopkins University Montgomery County Campus. She is also the President of the Capital Communicators Group; co-chair of the Marketing Committee for the Tech Council of Maryland; and Chair of the PR Committee for the Gaithersburg Book Festival. She has inadvertently become a frequent career / professional / job hunt resource for friends and colleagues due to a career path that has included five jobs in 12 years.

Personal Branding and Your Online Persona

May 4th, 2010 ::

by Patti Nuttycombe Cochran

Image: emdot / marya, Flicker Creative Commons

You need to be vigilant 24/7 on all sites where you have a presence, profile… or where you’re adding “interesting commentary or banter” publicly on friends or colleagues’ sites.

I know it’s cool to engage in “exhibitionist-speak” on Facebook or Twitter. You know what I’m talkin’ about: those self-absorbed status updates that completely don’t matter to anyone but the author?? Or posts from those whom I’m sure feel superior or RELIEVED when they’ve just blasted off on someone on some social media platform.

Stop thinking these are private sites where you can have a one-on-one confidential conversation or exchange. Always assume that whatever you post is visible, viewable, usable and confusable by the entire free world! When you operate under this assumption, your posts will be less hip, cool, clever and funny and boomerang-like…

But a lot more acceptable, safe, generic and worry free. With the fabulous internet, things are out there forever — good or bad. There are no make-goods, “ooops-I-didn’t-mean-its”! It’s forever. Always. Undeniable. Attributable.

So, with that annoying fact out in the open, here are a couple examples of career-ending blunder statements that one can’t recover from. I offer these in the spirit of helpfulness. Translation: DON’T MAKE THESE MISTAKES!

Career Ending Social Media Status Updates…

  • “I hate my client” – Never use the word HATE! Anywhere… but certainly not on a Social Media site! And, HATE and CLIENT in the same sentence???? What are you thinking? Goodbye direct deposit from your paying gig…
  • “I don’t want to deal with anymore STUPID customers” — Okay, this is only SLIGHTLY less incendiary than the example above! Goodbye direct deposit from that paying gig, AND you’ll never work for any of those clients, either!
  • “Supposed to be working” — now THIS ONE seems benign, right? I hope you answered No. Yet, Twitter is riddled with this dumb comment! Clients, bosses and others who might be depending on you read this and think, “Wait a minute… we’ve got a project to finish… he/she’s on our dime…”
  • Updating Facebook when you’re supposedly ill. This one’s particularly stupid, too, when the person has “friended” their Boss on FB! Nice. So all through the day that you’re “illin’”, the boss is watching your updates about the fun stuff you’re doing. Makes the next day at work interesting!

Remember: don’t put your brand AND your relationships at risk. Be extremely self-aware and DEFENSIVE of your image: In the flesh AND online!

Patti Nuttycombe Cochran is Vice President-Client Services Consultant at Right Management, a global provider of Career Transition services and consulting expertise on Talent Management, Leadership Development, and Organizational Effectiveness. Patti is an avid networker interested in building the region’s business and philanthropic communities.

Should You Go to Grad School?

April 29th, 2010 ::

by Patrick Madsen

Image: Andrew Magill's Flickrstream, Creative Commons

I had the opportunity to read through an article posted on Yahoo! Finance’s page the other day titled “Valuing Another Degree”. Interesting article and something that is probably at the forefront of a person’s mind as they consider furthering their education or sticking it out in the workforce. I have to say, this is something that has been discussed by students all through my 10 + years of experience in the career counseling profession. This is not a new concern nor something that the recent economic downturn has caused to surface.

Here are my thoughts on the decision of furthering your education or staying in the workforce:

  • Are you satisfied with your current career path? Most students would say “no” and that the previous education they went for did not pan out like they thought. A graduate degree provides a person with a more specified set of skills, experience, and knowledge that not everyone in the marketplace may have. It is an opportunity to say, “Hey, employer, this is what makes me better than that person over there” or “this is the value that I offer your company to affect your bottom line”.
  • Did you learn the skills that you need to effectively operate in the workforce? Many employers would say you didn’t. Often times, an undergraduate degree is meant to provide you with an overall education, i.e., you get a little history, social sciences, math, composition, and other transferrable knowledge, but with a few exceptions, you likely didn’t get the specific training needed for a specific industry. Take, for example, a Liberal Arts degrees. I fully believe that students are gaining great experience in research, analysis, and thoughtful discourse, but many times they are not shown how these skills can be marketed to the workforce. So these bright and talented young professionals are stuck having to figure out how to target themselves and prove that they have the skills, experience, and knowledge for many industries. Thus… enter a graduate degree.
  • Don’t assume that a graduate degree alone will give you a higher salary. The concept of a graduate degree, by itself, was never meant to automatically give you a higher salary. Instead, it was meant to provide you an update in knowledge and practice to help you prove you deserve a higher salary. This is a misconception about graduate programs (and MBA programs especially). A vast majority of students entering these programs believe and expect that once they finish someone will just give them a job and a $100,000 salary right after they grab their diploma. FALSE. The graduate degree is something that helps you show your passion and motivation for a particular area. It helps “open the door” so that you can show the employer all the great experience and practice you have had and how you could apply it to their organization. When it comes down to it, an employer will most likely look to see if candidates have the degree, but then quickly go into their experience and skills to see if they can “do the job”. After that, the interview will help them see if you are actually a “motivated and professional person” that can fit in with their organization.
  • What does history say? I do not have statistics on this, but I bet they are out there! When you look at the history of jobs and their requirements you start to see an interesting trend. At one point, a high school diploma was the main driver for entrance into the workforce; many jobs asking for a minimum of such educational completion. Over time, you start to notice that the minimum has grown to a bachelor’s degree being the requirement for most jobs out there. I am beginning to see that a master’s degree will become the new minimum requirement for a majority of jobs. This is just something to think about. See if you can find a similar trend for the industry and job function you are looking to enter.

What do I say to students who have been debating this same question over the past 10 years? Simple. What do you see yourself doing with your life? How do you imagine being a part of society?

I want them to see that life is more than just a “job” that they do to earn money, but something that allows them to show the world “this is who I am”. A career is an opportunity to express your values and add substance to the world around you. Do you need a degree to do this? Not necessarily, but often times it helps you get through that door that society puts up to make sure you are motivated, professional, and proven.

Patrick Madsen, Director of Programs & Education in Career Services at the Johns Hopkins University Carey Business SchoolPatrick Madsen is the Director of Programs & Education in Career Services at the Johns Hopkins University Carey Business School. He manages the Programs & Education curriculum to include career advising services, speaker series, brand management training, and other events to help students prepare themselves for the world of work. His background includes a degree in Psychology from North Carolina State University, a masters degree in Counseling from East Carolina University, and a doctorate in Organizational Leadership/Student Affairs from Nova Southeastern University.

8 Signs You’re Spending TOO Much Time on Social Media… even if Social Media IS Part of Your Day Job

April 28th, 2010 ::

by Robin Ferrier

Image: M i x y / Mixy Lorenzo. Flickr Creative Commons.

No one would question that in the current job market, it’s important to understand social media — what it is, how it works, how to use it for business purposes, etc. But recently, Jibber Jobber founder Jason Alba posted the following query to his Jibber Jobber blog:

When is social networking… LinkedIn, Twitter or whatever, TOO much? In other words, how do you manage your time and efforts and have the right balance between what you do online and what you do offline?

In honor of his question, I present my list of 8 Signs You’re Spending TOO Much Time on Social Media… even if Social Media Is Part of Your Day Job

  1. You only know your “friends” by their Twitter IDs. Many of us have twitter IDs that aren’t our name – people like @thejobsguy and @dontgetcaught. I can say I know @dontgetcaught personally and I know her real name. (Hello, Denise Graveline!) But @thejobsguy is someone I follow and occasionally converse with on Twitter. If you don’t know someone’s real name, he or she is a social media colleague/friend, but not a “friend.”
  2. Your boss joins Twitter to communicate with you because you’re more likely to respond to a message on Twitter than you are a phone call or voicemail.
  3. When you’re asked about your last social outing, you discuss a tweet up. (Hint: If you’re sitting at a desk or on a phone and there’s no one else in the room, it’s not a social outing… even if you are conversing with other people.)
  4. When you get engaged, you don’t even think about what your invitations will look like because you plan on inviting all of your friends via a Facebook event invite. (At least, I hope this idea is still considered crazy, even to those members of the “digital native” generation… some traditions should remain traditions!)
  5. When you meet someone new – in real life – you refer to it as “friending” them. (For those of us who grew up before Facebook, we made new friends on the playground, we didn’t “friend” them there.)
  6. You start to speak and think in 140 characters or less. All the time. (Don’t get me wrong… less is often more. But there is a thing as being too brief.)
  7. Your definition of networking is attending TweetUps, conversing in LinkedIn groups, and meeting new people via other social media channels. (Sorry, guys, but face-to-face networking is still key in business.)
  8. You’re engaging in ANY social media activities while at the gym. Ignoring other reasons, let’s just focus on the fact that when you’re using weights or machinery, you should focus on the task at hand. (I wonder if there are any statistics on gym injuries due to cell phone social media use…)

But seriously now…

I think, like everything else in life (including bad-for-you foods and alcohol), it’s all a matter of moderation and balance.

You can’t live so far in the world of social media that you’re ignoring other aspects of your job. But at the same time, you have to be far enough in it that you understand how to use it and, more important, use it effectively.

I try to intersperse my social media activities between my other responsibilities. I know I’m spending too much time in that world if other items on my to-do list aren’t being crossed off. Rudimentary way to measure, maybe. But it works for me. You just need to find what works for you.

But if you start showing any of my 8 signs above, it may be time to admit you’re a social media addict and do something about it!

Robin Ferrier is the editor of What’s Next, Gen Y? and Communications Manager for the Johns Hopkins University Montgomery County Campus. She is also the President of the Capital Communicators Group and the co-chair of the Marketing Committee for the Tech Council of Maryland. She has inadvertently become a frequent career / professional / job hunt resource for friends and colleagues due to a career path that has included five jobs in 12 years.

How Are Dating and Interviewing the Same? Part 2

April 26th, 2010 ::

by Allison Kapner

What's in Your Bag? Know the Company. Know Yourself. http://www.flickr.com/photos/joi/ / CC BY 2.0

How are dating and interviewing the same? Let’s examine Step 3: Prepping for the interview or date, otherwise known as: Doing Your Research!

Research, research, research!!
I cannot stress this enough: Before any interview, do your homework. (I’m sure you’ve heard this before, but it still bears repeating. You can’t imagine how many people ignore this advice.)

Know the company inside and out. Look at their press releases. Read their annual reports. Find out who works there. (You can use a little thing called social media/social networking to do this.)

Why is this so important? There are hundreds of applicants for every job, and you have to prove that you did your homework on the company and the position if you want to make it to round two.

Be able to answer the question: Why do you want to work at XYZ Company? If you give a generic answer to this question, you’re done. Focusing on the culture shows that you understand the type of people that work there and that you believe you would be a good fit. As someone who interviews candidates for our team, if someone doesn’t tell me something unique about Carey Business School, and instead says “I want to work here because it’s Johns Hopkins,” they are automatically disqualified in my eyes.

Using LinkedIn and Google can also help you lean about the people with whom you are interviewing. For all you know, you can might share an alma mater with the hiring manager… but you’ll never know that unless you look.

So how does research play into dating?
Well, let’s be honest. In dating, research can be a bit stickier. But if you’re anxious to get a head’s up on the person before you go on a date there is always Google, Facebook and LinkedIn. You’d be lying if you said you never Google-stalked someone before going out or hanging out with them. Here’s a hint for you: Make sure to clear your internet browser history when you’re done, because if things go well, this new special someone may be on your computer before you know it and see you’ve been doing your “research.” (Trust me I learned this the hard way!)

Know yourself
In an earlier post knowing your brand and who you are is stressed. This is 100% true!

Before going on an interview, understand who you are as a person, what you want, what your strengths and weaknesses are and what value proposition you provide to a company. For example, are you someone that will bring energy and enthusiasm to a job? If so, how do you articulate that? It’s not enough to just say you bring energy and enthusiasm. You have to show how. With concrete examples, preferably.

Likewise for dating, know what your goals and objectives are and the type of person with which you could see yourself. (I’m not advising to pick out the person down to their eye color but know what your “must haves” and “can’t stands” are.) Why is this so important? Everyone is in their own unique place in life. Knowing what you are looking for will be a great compass in pointing you in the direction of someone who is looking for the same things, meaning (hopefully) less disappointment.

If you’re unclear of what I mean by this, I’ll give you a personal example. When I was living in NYC and accepted the job offer to come to JHU, I wasn’t going to be leaving New York for a few months. I didn’t actively seek out dates during this time. I had dated someone long distance for a year and didn’t want to get back into that situation again. However, if I met someone cool, I also wasn’t about to turn down dinner! Instead, I would enjoy the time with the person while knowing in my head – and heart – that I wasn’t about to jump into a relationship. On the flip side, now that I’m here and settled, my expectations have shifted and a relationship is the goal.

Bottom line, research yourself and the players and you’ll be successful!

Allison Kapner headshotAllison Kapner is a Relationship Manager in Career Services at the Johns Hopkins University Carey Business School where she is responsible for building partnerships with employers to ultimately create job and internship opportunities for students and alumni. She also advises and coaches students on job search techniques and brings a unique corporate expertise to assist candidates, as her past experience was as an Executive Recruiter in financial services in New York City.

Outsmarting your competition is easier than you think (but it does require some effort)

April 22nd, 2010 ::

By Jennifer Nycz-Conner

http://www.flickr.com/photos/pshan427/ / CC BY 2.0

I’ve been out of college for … well, let’s just say longer than I’d like to admit. Plenty has changed since then. Today’s twenty-somethings don’t have to battle the eternal questions surrounding the job application process: how many pages a resume should be, sending it flat versus folded in a regular envelope, to use a staple or paper clip.

But there are still plenty, less tangible, attributes that remain constant. A big one? How to make yourself stand out from the masses. In a good way.

With many years as someone who’s both been hired and done the hiring, I’ll let you in on a secret: It’s not really that hard to do. It will require some effort, however.

Steve Buttry has a fantastic example of this on his blog. As the Director of Community Engagement for Allbritton Communications’ new Washington, D.C. yet-to-be-named Web site, Buttry is on what in this economy could be referred to as a hiring spree, with plenty of qualified candidates from which to choose. But in his latest hiring announcement for a social media producer, candidate Mandy Jenkins popped to the top of the pile:

“Other excellent candidates interviewed before Mandy, though, and I thought of this as a crowded field when she arrived for an interview. I saw good signs even before she reached the office. She checked in from the Metro station nearby about 20 minutes before the interview, then from a nearby coffee shop. When I commented on that as I met her in the lobby of our offices, she told me she was using the beta of check.in, a new service that checks you in on multiple location-based platforms at once. There’s a good interviewing tip for you: If you’re applying for a social media job, start the interview right by telling the prospective boss even before you sit down that you’re using something he’s never heard of.”

That is a classic example of doing your homework, getting into your potential boss’ head and finding a way to use actions, not words to demonstrate why you are the right choice.

Here are some tips to make yourself stand out throughout the entire life cycle of the application process. It sounds like common sense, but many people do not do any of these, let alone all:

  • Spelling. Yes, this is basic, but you’d be amazed how many people don’t check their spelling. Want to show, not just say, you’re detail oriented? Spell your potential boss’ name correctly.
  • Do your homework. There is no excuse not to have done research on a potential employer today. It’s too easy not to. Don’t stop at the first two Google links you see. Go on LinkedIn and see where that hiring manager has worked previously. Check the news sites to find out what the company, and more importantly, its competitors, have been grappling with. Looking through social networking sites to find people you may know in common, or people that have worked at that company in the past. Ask them for guidance on what life is like inside the company. All of this is critical to prepare for the dreaded, “So, do you have any questions for me?” question. Which brings me to the next point…
  • Have a topic — or topics — ready for the dreaded, “So, do you have any questions for me?” question. You know it’s coming. Prepare for it. Better yet, use it as an opportunity to show what you know about the industry, your critical thinking skills, and your ability to add something to the team.
  • Think like your potential boss. If you were him or her, what kinds of questions would you ask? What kinds of answers would you want to hear?
  • Outthink your competition. What are your best competitors likely to do? How can you do it better, faster, different?
  • Follow up. Send the thank you note, and quickly (yes, it matters, says the girl who cringes at the thoughts of the ones I should have sent). Stay in touch, about the job, about the company and particularly with the person.
  • Be passionate. Anyone can have experience, or be shown how to do a job. Enthusiasm and passion cannot be taught. If you have it, show it.

Jennifer Nycz-Conner is a Senior Staff Reporter and Media Strategy Manager for the Washington Business Journal. You can read more great advice from Jennifer on Working the Room, her blog for the Washington Business Journal.

The Entrepreneurial Mindset — Good and Bad Reasons to Start a Business

April 21st, 2010 ::

by Carol Roth

She made a lemonade stand and even though we told her no one would be buying lemonade in November she managed to make $6 in less than an hour on a dead end street. Donald Trump would be proud.
http://www.flickr.com/photos/booleansplit/ / CC BY 2.0

You may wake up one day with an amazing idea for a new business. As the days go by and you realize that you are smarter than your boss, that your co-workers smell like bologna sandwiches and that your desk has gum underneath it circa 1972, you may actually really think about pursuing it.

If you read a magazine or talk to your friends and family members, you may hear some of the hype on entrepreneurship (nobody likes to tell you the dirty little secrets) and you may start to believe one of more of the following:

  • Your idea will get you rich;
  • Your idea will get you rich quickly;
  • You can escape the corporate grind;
  • You can be your own boss and have the freedom to do what you want, when you want;
  • You can work shorter hours and have more free time for your hobbies, families and other passions;
  • You can do more of what you love to do; and/or
  • You will “do it better”

Unfortunately, most of the reasons that people start businesses are myths based on a gross misunderstanding of what it means or what it takes to be an entrepreneur.

So, what are some good reasons to start your own business?

There’s a customer need! We have more products and services available to us than we would ever want or need, which makes today’s entrepreneurial landscape very different than it was just 50 years ago. If there is a gap in the market that customers are desperate for a solution to and willing to pay for, that’s a darn good reason to start a business. Remember, Ray Kroc didn’t start McDonald’s because he was bored or unfulfilled; he did so to meet a customer need!

You are THE person to meet that need. Having a customer need is great, but why the heck are you qualified to meet those needs for your customers? Maybe you have unparalleled industry experience, knowledge and/or contacts that make you the ultimate candidate to make a difference in this market? If so, bingo – you are on the right track! If you don’t have anything to bring to the table, go get something before showing up for dinner, if you catch my drift.

You want to RUN A BUSINESS. Everyone thinks that if you love to do something, you will get to do more of it when you run a business. Wrong-o. When you run a business, you have to do and oversee so many functions, from marketing to accounting to employees to customer service and more, you actually spend less time doing whatever it is you enjoy doing. Your job as an entrepreneur is not to do one thing, it is to run a business. So, if you love to wear multiple hats and are jazzed by the idea of managing all aspects of a business, plus you think that is a good fit for your skills and experience, you are headed in the right direction.

And finally…Is it worth it? Just because you can do something, doesn’t mean that you should, that you will be successful, or that it is the best choice for you given your goals, circumstances and opportunities. You have to look at the rewards of your opportunity and see if they justify the risks – and I am talking both financial and qualitative risks and rewards here. Far too many people trade their salary and risk their savings for an opportunity where they are making the same or less money, working more hours and have more stress. In the game show world, they call that trade a “zonk”. Don’t get zonked – make sure that the risk/reward tradeoff makes sense for you and that you have the opportunity to significantly improve upon your current situation or do better than other situations that could be available to you.

Carol Roth helps businesses grow and make more money. An investment banker, business strategist and deal maker, she has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals and more. Carol is a frequent media contributor on the topics of business and entrepreneurship, including as recurring/featured guest on Pittsburgh Business Radio’s Women Mean Business show. She blogs about issues affecting entrepreneurs and their businesses from her Unsolicited Business Advice blog and is the author of The Entrepreneur Equation, a book about evaluating the realities, risks and rewards of business ownership, coming out late this year. She holds a BS degree from the Wharton School at the University of Pennsylvania.

Your Personal Brand: An Individual Evaluation

April 16th, 2010 ::

by Patti Nuttycombe Cochran

As a result of my recent offer, several courageous readers requested a Personal Brand Evaluation and the process was interesting and happily very positive!

Let’s take the example of Glen Montgomery, a passionate video editor from Ohio who submitted himself and his online persona for a Brand Evaluation. After googling, twittering, yahoo-ing, myspacing, facebooking and Linking-In…here’s my evaluation:

Glen’s image is consistent and passionate. There’s a terrific alignment within his multiple profiles.

His Twitter following is impressive and he incorporates multimedia links which give his profiles depth. His passion for filmmaking, editing and the world of film is palpable on all sites. I came away really admiring his drive, passion and interest in his profession!

His photo image on Google and Yahoo and LinkedIn is a wonderfully happy photo. Facebook, while a different photo image, shows someone fun-loving yet is “safe” from judgment or scrutiny by recruiters or employers. He’s used filters well, so that what he chooses to keep private is kept private. Smart!

A couple thoughts:

  • Glen’s LinkedIn page was updated one month ago… perhaps more regular updates would keep his name active in LinkedIn’s status updates thereby creating a more prolific impression.
  • He also describes himself as “trying to find himself in the world of post-production.” This description is wistful, but suggests desperation or someone who’s seeking. A bolder description that claims his ability and passion would be stronger as an overall description.

But, generally, Glen’s done a terrific job of presenting himself to the world as a focused, passionate individual with clear direction.

I hope Glen will stay in touch with us — and perhaps even submit some blog posts for us talking about his quest to “find himself in the world of post-production” so we can see if he’s successful.

Patti Nuttycombe Cochran is Vice President-Client Services Consultant at Right Management, a global provider of Career Transition services and consulting expertise on Talent Management, Leadership Development, and Organizational Effectiveness. Patti is an avid networker interested in building the region’s business and philanthropic communities.