After writing about how to write newsletters that people will actually read for this blog, it struck me that one of the big problems with newsletters is that they are deathly boring due to a complete lack of personality.
In Part 1 of How to Inject Personality Into Your Newsletter, I introduced you to FreshBooks Supper Club, a really fun newsletter from a Canadian company that provides an easy-to-use online invoicing platform. Part 2 covers a newsletter from Bizzy, a mobile app that allows you to share mini-reviews of restaurants, bars, and clubs on the go and get recommendations for new places to try.
The reason I wanted to highlight these newsletters is simple: Both have great style, a lot of personality, and are fun to read. Let’s take a look at Bizzy:
Title of newsletter: Bizzy
Tagline: Discover the best places to eat, shop, & play!
Email subject line: Search and Check Outs and Facebook! Yeehaw!
Images: None other than the banner heading.
Articles:
Just one that provides an update on Bizzy news. Topics covered:
- Personalized search now available from Bizzy on the Web
- Winners of the first Bizzy Check Out event announced
- Reminder to share Check Outs on Facebook and Twitter
Sample text: Greetings from rainy California! It may be gloomy outside, but the big map on the TV in our kitchen keeps lighting up with all your Check Outs across the country. Know that when you Check Out somewhere delicious, there is someone somewhere (probably me) drooling and exclaiming “OH, MAN!!” So, thanks for that….
Other: Footer contains a call-to-action: Connect with us on Twitter and Facebook (they used the Twitter and Facebook buttons, not the names).
What I love about this newsletter: It’s short and to the point.
My only criticism: Phrases are randomly written in bold, which I find distracting.
Image courtesy: Bizzy
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