I always thought I should have taken at least one psych course, so I got super excited when I saw an infographic on the SocialFresh blog called “10 Ways to Convert More Customers Using Psychology.” No need to take a course, just read an infographic!
In the first blog post in this two-part series, I detailed the first 5 ways to turn a no (the problem) into a yes (the solution). Here are 5 more ways to do so:
Problem: Customers hate waiting
Solution: Provide instant gratification by pointing out how your product or service will solve their problems quickly
Example: Fast shipping, quick turnaround times, very short learning curve
Problem: Distinguishing yourself from competitors
Solution: Instead of slamming the competition, label your customers (see my previous blog post)
Example: Because you’re a Mac person, you’ll love my product; If you want to travel the world, my photography class is perfect for you
Problem: Unclear company values
Solution: People love brands who share the same values as them, so clearly state your values and weave it into your messaging.
Example: Donating a portion of every sale to a specific charity; only selling products made from sustainable or recycled materials
Problem: Customer is not completely confident in decision
Solution: Play the devil’s advocate and lay their concerns to rest with stats, information, examples, and case studies.
Example: “93% of our business is due to referrals from happy customers.”
Problem: Customers get bored
Solution: Surprise your customers when they least expect it.
Example: Handwritten thank-you note, box of samples, free product or service.
What have you learned about customer behavior over the years?
Image courtesy of psy.ed.ac.ukGoogle+