Small Business Blog
May 17, 2013 :: Karen AxeltonDid your small business have reason to celebrate on Mother's Day? If you're marketing to moms right, you did--check out Maria Valdez Haubrich's post When It Comes to Social Media, Mom Just Can’t Get Enough, for tips on what moms want. Wondering...
May 13, 2013 :: Monika JansenOne of my favorite sources of marketing information is MarketingProfs – I learn so much from them. In a recent post, they wrote about the types of content that Google loves the most. I went through the list and pulled out the top 7 types that I...
May 10, 2013 :: Karen AxeltonIs your business seeking to hire female tech employees? Read Maria Valdez Haubrich's post The Secret to Hiring Women Tech Employees: Get Virtual first. Whatever type of worker you're looking to hire, read The First Step to Finding the Perfect...
May 06, 2013 :: Maria Valdez HaubrichWant to target your marketing efforts to the breadwinner in the family? According to The Luxury Institute’s recent survey, women are not only the CEOs of their families, but 41 percent of women included in the survey were also the family...
May 06, 2013 :: Monika JansenDespite the incredible amount of information out there on how to use social media for marketing, a few bad practices still linger. At best, following them makes you look like you’re new to social media, but at worst, you could get flagged for...
May 06, 2013 :: Rieva LesonskyBy Rieva Lesonsky What do customers want from their retail experiences today? Well, if your business includes both an ecommerce site and a physical location, then you’re one step ahead of the game. A new study from Accenture found what...
Small Business Success Index 5 - February 2011
|Marketing & Innovation||71||70||70||65||65|
Highlights from SBSI Wave 5:
- Optimism at an all-time high: For the first time in two years, more small business owners think the economic climate is “improving” rather than “worsening” (35 percent compared to 19 percent).
- Increased use of Social Media : The number of Small Businesses using social media has increased and is now used by almost one out of three enterprises 31 percent(up from 24 percent a year ago and 12 percent two years ago )
- More businesses online: Websites are the fastest growing online solution for small businesses ;over 56 percent now have websites, up from 46 percent a year ago.
- Hiring: Many small businesses – 28 percent of the total – are planning on adding staff in 2011, while only 2 percent are considering reductions.