Your online reputation includes your website, blog, downloadable content, and social media accounts. Because they are always “on” and ready to make a good first impression, you want them to do you proud and accurately represent the quality of you and your work.
If you missed my first post on mistakes 1-5, you can find it here. Here are the final 5 most common online marketing mistakes that, if you’re making them, are damaging your reputation:
6 – Focusing on sales over relationships
While I am sure that you, your company, your products, and your services are all great, don’t talk about you, it, or them. That’s sales, and I have never met anyone who said, “I love to be sold to!” Instead, show how great you are by sharing your knowledge and helping others. That’s how you build relationships, and relationships drive sales.
7 – Writing vague blog posts
This is probably my biggest pet peeve. Rambling blog posts that circle around a topic and never make a point or reach a conclusion are a complete and total waste of time. Make your point up front, and then write a blog post that supports your point.
8 – Not proofing content
The is my second biggest pet peeve. Keep your spell check and grammar check turned on. In the digital age, you literally have no excuse for spelling and grammatical errors. As for punctuation errors, learn what dashes, colons, and semi-colons are for, and learn how and when to use a comma. If your content is sloppy, what will prospects think about your work?
9 – Not editing content
This is different from proofing content, which is more mechanical. Editing means checking your content for clarity and length. Is your language clear? Can you tighten up sentences or paragraphs and still get your point across? Does your content flow nicely from one point to the next?
10 – Forgetting about your mobile site
How many of you have a smartphone? How many of you read email? How many of you look up a business on Yelp before heading there? Exactly – most of us do. Just last weekend, my husband looked up a restaurant on his iPhone. Their site was not mobile-friendly and was thus impossible to navigate. We decided to dine elsewhere. So, do you have an optimized mobile site yet?
What do you do to make sure your online reputation shines?
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