Search Articles

Most liked posts

Recent Articles

Posts Tagged ‘blogs’

Inbound Marketing and Online Advertising: Just-Released Stats and What They Mean for Your Business

August 5th, 2011 :: Monika Jansen

This entry is part 2 of 2 in the series Inbound Marketing

I recently downloaded the just published “The Marketing Data Box,” and I found the information super useful for decisions related to online marketing. In this, the first of a two-part series, we’ll look at data on inbound marketing and online advertising; in the second, we’ll look at video marketing and mobile advertising.

So, where should you be spending your marketing dollars? Let’s begin by looking at the big picture. When it comes to marketing online, B2B and B2C businesses use:

Websites: 88%
Email: 84%
Social media: 66%
Paid search: 50%
Banner ads: 41%

If you are still relying on traditional marketing channels like direct mail and print ads because you think that online marketing is too costly, consider these numbers:

In 2011, the average cost per lead for outbound marketing was $373, while inbound was $143.

The least expensive inbound channels are blogs, social media and SEO, so if you are using those, you are likely spending your time and money well.

The most expensive? Paid search (PPC). (The most expensive source of leads overall, by the way, is trade shows.)

Don’t count out paid search, though, because it is still less expensive than traditional marketing or advertising. If you want to try it, use these numbers to help you decide where to spend your online ad dollars:

Google’s Ad Network reaches 93.1% of Americans online, followed by Yahoo Network Plus with an 85.5% reach, AOL Advertising with 85% and Yahoo Sites with 84.5%. Facebook.com crossed into the top 10 for the first time in January 2011 with a 72.3% reach.

So if you had to choose between advertising on Google and advertising on Facebook, you’ll need to know the demographics of your target market.

According to Gallup, men (42%) are about as likely as women (45%) to have a Facebook page. However, men (63%) are 12.5% more likely than women (56%) to say they visit Google in a given week. Overall, 40% more U.S. adults say they use Google in a typical week (60%) than have a Facebook page (43%).

“The Marketing Data Box” is a quarterly series published by Watershed Publishing’s Data Insights, based on HubSpot’s data and using graphics supplied by MarketingCharts.com.

Image by Flickr user epSos.de (Creative Commons)

Google+

Tags: blogs, email, Facebook, Google, Inbound Marketing, Marketing, onine advertising, paid search, pay-per-click, PPC, seo, social media, The Marketing Data Box, websites
Posted in Marketing | 1 Comment »

6 Ways Your Blog Can Build Your Social Media Audience

April 11th, 2011 :: Monika Jansen

While blogging is often used to increase search visibility, establish expertise on a topic, and drive traffic to your website, it’s not often used to build your audience on social media, whether you are trying to build up your Twitter following, Facebook fans, or status on Tumblr. It’s a lost opportunity, as there is really nothing better than building on an audience you already have. (Of course, this can work in the other direction too—use social media to build up your blog audience.)

When building your social media following, just remember that quality of fans totally trumps quantity. And by quality, I mean the kinds of fans who engage with you, retweet your tweets, comment on Facebook posts, post to your Facebook wall, and, of course, become customers!

Let’s start with two very basic, common-sense things you need to do:

1. Add social share buttons at the bottom of each blog post to make it easy for your blog readers to spread the word about your fabulous blog and build awareness of your social media presence.

2. Add social media icons on every page of your website, especially if your website and blog are one and the same, which is becoming more and more common. Make as easy as possible for people to follow you on social media.

And here are four common-sense things you might not have thought of:

1. Promote your social media presence (with links to the accounts) in the bio you supply for guest blogging gigs. You’ll be reaching a whole new audience, and if they like what you wrote, hopefully they’ll feel compelled to connect with you on social media.

2. At the end of blog posts, add a link to the social media account you’d most like to promote, asking that people follow you there. This sounds so simple, but you will be amazed by what you can achieve just by asking.

3. Mention your social media accounts in blog posts. We’ve all got so much going on that we cannot remember everything, even if we have the best of intentions.

4. Reference tweets or Facebook posts, either from you or your audience, in your blog posts when relevant. Add screen shots if you can. You can also build entire blog posts around the conversations that are happening on Twitter and Facebook between you and your audience. People are very lemming-like, so the more you show your engagement on social media, the more people will want to be a part of all the fun you are having.

Image by Flickr user Holger Zscheyge (Creative Commons)

Google+

Tags: blogging, blogs, Facebook, guest blogging, social media, Social networking, Tumblr, Twitter, Website
Posted in Marketing, Search Marketing, social media | 2 Comments »

5 Quick Tips to Attract More Blog Readers

April 7th, 2011 :: Monika Jansen

If you are struggling to attract and retain readers to your blog, the problem could be easily fixable. Check out these five quick tips, and if you’re not already using them on your blog, time to start!

1. Provide relevant information

The number one rule when creating content for marketing purposes is to write and distribute relevant, useful information your readers want.

If you don’t know what your readers might be interested in reading, worry not. It’s actually very easy to find out what information your readers are hungry for: You can either ask them by creating a quick survey, or do a little online research. Take a look around Quora and LinkedIn Answers to see what questions are being asked, or use Google and Twitter to learn what topics are hot.

2. “You,” not “I”

Another content rule that is frequently broken is the emphasis on you and not your audience. While it is oh-so-tempting to write about yourself, resist the urge. In all honesty, we don’t care about you, we only care about ourselves. Frame your blog posts so the emphasis is on your audience and their experience.

Now, there is a slight exception to this rule. It is perfectly OK to use yourself or your company as an example in a blog post. Say you are writing about cloud computing and are comparing several different backup solutions. Your experience using those different solutions is really helpful to your audience, as you will be providing them a service with your critiques and recommendations.

3. Solve problems

Any marketing content you create should also address a problem your reader is having, from trying to figure out how to choose a florist for their wedding to creating the most attention-grabbing Facebook landing page possible. What it really comes down to is education: the more educational your blog content, the better.

4. Stick to one idea per post

This tip is really more common sense than anything else. If you write about multiple topics in one post, chances are no one will read it all the way through. That’s due to the simple fact that you cannot possibly cover each topic thoroughly without making the post super long. If it’s too long, readers will bail on you (or at least your blog post). If no one finishes reading it, no one will share it, either, which isn’t good.

5. Style counts

With blog posts, both your writing and visual styles count for a lot.

For your writing style, focus on short paragraphs, one-sentence paragraphs, bulleted items and mini-headlines—all of these elements make the post quicker to read or skim. Speaking of quick-to-read, leave out the SAT words and complicated sentences—you want to make your audience’s reading experience as pain-free as possible.

Visually, your blog posts should include a great graphic and have a neat and clean layout—lots of white space makes it easier to focus on the words. Too much stuff in the sidebar(s), from ads to blog plug-ins, can be distracting.

Image by Flickr user m kasahara (Creative Commons)

Google+

Tags: blog writing, blogs, content, Marketing, small business
Posted in Marketing, Small Business | 1 Comment »

9 Reasons to Choose Network Solutions

February 4th, 2011 :: Monika Jansen

Every company today, no matter their size and or industry, must have a visible online presence if they want to grow. You need a website that is optimized for search, has e-commerce capabilities, and has tight security to protect customer information. You need a mobile website so people who are using their smartphones to conduct research online can find you. You need a blog and social media integration.

Choosing a company to host, design and support your website can be a nerve-wracking decision.

You could choose a company based on their celebrity spokesperson.

You could choose one based on how cute their mascot is.

You could choose one by playing eeny-meeny-miny-moe.

Or, you could choose a company that has been doing this for years, that you can trust, that delivers value, that resolves issues quickly, and that can support your online marketing efforts.

Here’s why you should choose Network Solutions:

Everything is under one roof. No need to use a handful of Web and online service providers. Network Solutions offers e-mail hosting; Web hosting, design, and support; e-commerce hosting and design; merchant accounts; SSL certificates; graphic design services; online marketing services; and mobile website design and hosting. In other words, if you need it in order to have a successful online presence, Network Solutions offers it.

Their website is easy to navigate. Some e-commerce websites are so cluttered with information and graphics that you can’t find what you’re looking for. Network Solutions has made it easy to find exactly what you need, and they clearly explain the benefits and features of their products.

Ordering is a snap. On some e-commerce sites, you can barely place your order because so many new products are thrown at you on the checkout page. Not at Network Solutions! They don’t want to confuse you; they want to help you and make you happy.

They are innovative. Network Solutions is continually tweaking their products and services and rolling out new ones, like the .ASIA domain extension, goMobi™ mobile website builder, and a new domain validation SSL certificate called the nsProtect™ Secure Xpress Certificate.

They provide great customer service. The reps are friendly, helpful, and able to answer questions or solve issues quickly, whether by e-mail or phone.

They continually offer great promotions. Not only is Network Solutions’ pricing competitive, but they run special promotions all the time. Right now, for instance, the domain validation SSL certificate is 40% off and annual hosting packages are 50% off.

They understand small businesses. Together with the University of Maryland’s Robert H. Smith School of Business, Network Solutions created the Small Business Success Index to measure how small businesses view their capital management, marketing and innovation, human capital, customer service, IT deployment, and compliance. The latest study can be accessed via the Small Business Success Index website.

They are a great resource for small businesses. Trying to figure out how to run your business, use social media and grow? Through this blog, their main blog, and their Women Grow Business blog, Network Solutions provides small businesses owner with the latest information, resources, tips and trends.

They offer a vetted list of vendors and resources for small businesses. Need financing, help setting up an LLC, a CRM, or someone to write your business plan? Check out their list of partners.

They also clearly have a great sense of humor. You will smile, and probably laugh out loud, when you watch this Network Solutions parodyvideo http://bit.ly/gogranny

Google+

Tags: blogs, e-commerce, email hosting, mobile website, online marketing, search engine optimization, Small Business Success Index, Website, website design, website hosting, website support
Posted in Resources, Small Business | 2 Comments »

The 5 Types of Blog Posts You Should Be Writing

January 19th, 2011 :: Monika Jansen

Mixing up the types of blog posts you publish is crucial for a few reasons. One, you don’t want to bore your readers. Two, when you are building thought leadership, sharing your knowledge is just as important as opining on trends in your industry. And three, taking the time to create a video, post someone else’s video (with your own commentary), or film a short video blog from the comfort of your desk is like hitting the SEO jackpot.

The key to success with any of the blog posts you write is to make sure they are keyword-rich. Try using Scribe SEO or Zemanta—they are online tools that will ensure your blog posts contain the keywords that your customers use. In no specific order, here are the 5 types of blog posts you should be writing:

1. How-to’s

These contain information your customers can actually use. They are usually short and can be written quickly. This blog post is the perfect example!

2. Fun

These are meant to be purely entertaining, and they are a great way to humanize your company. Whether your customers are other businesses or consumers, everyone likes to put a face (and personality) with a name. If done well (meaning, they really are funny), they’ll end up driving a lot of traffic to your blog and you’ll get lots of links. Here’s a great example from Hubspot.

3. Opinion pieces

These are a great way to establish thought leadership, but they require time to write. You can analyze trends; offer your view on a popular or emerging subject/tool/software/business process that is relevant to your audience; dissect someone else’s article, blog post or video; yor interview a thought leader in our industry—let them offer their opinion to your audience. If you write a few times a week, I would only do an opinion piece once or twice a month. Here’s an example, written by Ben Casnocha.

4. Bold contrarian opinion pieces

These are totally different from regular opinion pieces, which are more thoughtful in nature. A bold, contrarian opinion piece is written to start a debate, ruffle feathers and generate a lot of attention. You’ll most likely receive numerous comments, so be sure you can defend your statements. Here’s an example, written by Penelope Trunk.

5. Series

A blog series will take time to write as well, as you will be delving down deep into a particular subject. They will probably include a lot of links, screen shots, and maybe videos, but once you are done, you can turn the series into an e-book to sell or to use as a promotion to gain leads, new fans on Facebook, new subscribers to your newsletter, etc. A great example is the three- part social media series I just wrote for the Network Solutions blog.

Image by Flickr user Brice Ambrosiak (Creative Commons)

Google+

Tags: blog writing, blogs, keywords, lead generation
Posted in Marketing, Small Business, Social Media | 4 Comments »

10 Social Media and Marketing Resolutions for 2011

December 31st, 2010 :: Monika Jansen

The word “resolution” is heard so often around the beginning of each year it’s become almost meaningless. They are half-heartedly made and quickly forgotten. These resolutions are different, though. They’re ones you do want to make, and with that whole fresh-new-clean-slate feeling that comes with a new year, now is as good a time as any to implement some of them.

Your 10 social media and marketing resolutions for 2011, in no specific order:

Use a social media dashboard. I love Hootsuite, but TweetDeck and Seesmic are also super popular. It doesn’t matter which you use, though, just pick one so you can better manage Twitter, Facebook, and the other social media platforms you use.

Get active on LinkedIn. Finish filling out your profile and keep it updated. Go through your business cards and connect with the people you really want to keep in touch with. Link your Twitter account to your LinkedIn account so the blog posts and other useful information you post on Twitter is seen by your network. Answer questions via LinkedIn Answers. And the list goes on.

Create a custom landing page for Facebook. I used Hy.ly, which is free and really easy to use (read more about it here). A custom landing page is a memorable way to welcome new people and give them a reason to “like” you.

Join conversations on Twitter. I know you know social media is supposed to be used for engagement. But you probably don’t take full advantage of Twitter to build a community and start discussions, do you? (Don’t feel bad, I don’t either, so this really is one of my resolutions.) Search for hashtags (#) of terms you use and want to talk about. Pull up the list of tweets that use those hashtags and jump into the conversation (just use the hashtag in your tweets).

Add calls to action to your website. To convert your Web visitors into leads, add prominent messages on your website that offer something of value. It could be a white paper, free consultation, eBook, or special discount for new clients. The call to action can be a button or link; the person will click on it and get redirected to a form where you’ll gather their contact information before sending them what you promised.

Add video to your website. Search engines love videos, so by adding one to your website, you will greatly improve your chances of being easily found during an online search. The video need not be long, but it should be fun, engaging, and professionally produced.

Start blogging already! You know you should blog, so start. Make sure your blog is integrated into your website (in other words, it looks like another page of your website). Put together an editorial schedule of what you’d like to write about. You don’t need to publish every day, but at least twice a week is preferable, and your blog posts need not be long, just full of useful info.

Analyze your website. Check Google Analytics and Website Grader on a regular basis so you know how you’re doing: what pages people visit the most, what information they download from your site, how long they stay on your site, what blog posts generate a lot of traffic, etc. Use this information to improve your marketing and social media efforts.

Optimize your website. Stop procrastinating and hire an expert to optimize your website so search engines can find you. Not all SEO “experts” are created equal, so ask around to find someone with the experience and methods to get you the results you want.

Repurpose content. Reuse the content you have already written for other purposes. Turn blog posts on a certain subject into an eBook. Use short articles you have written for your newsletter for your blog. Break down a white paper into a few blog posts.

Good luck! And Happy New Year!

Image by Flickr user draml (Creative Commons)

Google+

Tags: blogging, blogs, calls to action, Marketing, seo, social media, social media dashboard, video, web analytics
Posted in Marketing, Search Marketing, Small Business, Social Media | 5 Comments »

5 Ways to Effectively Nurture Leads

December 29th, 2010 :: Monika Jansen

While generating leads is super important, it is even more important to hang onto them, convince them what a huge difference you’ll make in their lives, and convert them into clients. Nurturing them can, unfortunately, take a while. Ever hear of the “Law of 29”? It states that a prospect won’t turn into a client until they have viewed your marketing message 29 times. Twenty. Nine. Times.

It’s worth the effort, though: Companies that use lead nurturing have closing rates 300 percent higher than competitors who don’t nurture qualified and qualifiable leads (thanks to HubSpot for that statistic).

There are five ways to effectively nurture those prospects: drip marketing, blogs, newsletters, LinkedIn Answers and social media. It goes without saying, but I’ll say it anyway, that you always need to include a call to action.

1. Drip Marketing

Funny name, but a great description that refers to sending, or dripping, messages to prospects over time. Use a customer relationship management (CRM) tool to help you automate drip marketing, and be sure to send your prospects information based on how they contacted you. So, if it’s through your website’s contact us form, email them. If they contact you via Twitter, respond with a tweet.

Early in the buying cycle, send white papers, your newsletter, and/or eBooks. By the middle of the buying cycle, send special invitations, datasheets, and/or demos. At the end of the buying cycle, when you are ready for them to decide already, send pricing, feature comparisons, and/or testimonials.

2. Blogs

Invite prospects to subscribe to your blog, where, of course, they will receive useful, interesting, and relevant information on a regular basis. Engage with your readers by asking questions: do they agree or disagree and why; what has their experience been; should you write more on this topic? By starting discussions with your readers, you are also connecting to prospective clients and hopefully pushing them along the sales funnel.

3. Newsletters

A great way to keep your name in front of prospective clients! Just remember to only write a little bit about your company and a lot about your industry’s best practices, mistakes to avoid, easy ways to do x, etc. Feel free to repurpose blog posts, but always keep it short and include information your reader can use.

4. LinkedIn Answers

If you meet a prospective customer at a networking event, send them an invitation to join your network on LinkedIn (just personalize that invite!). Once you are connected, they will see your activity in their weekly LinkedIn update, including the fact that you are answering questions others have posed (and they can read those answers, too).

5. Social Media

Think of social media as a lead nurturing tool. You might not even know someone is a lead until they’ve been following you on Twitter or Facebook for so long they’ve gotten 29 messages (chances are high that they don’t read everything you post). This is why it’s so important to consistently send out useful, interesting, and engaging information, including outright calls to action.

What other tools or methods do you use to convert prospects into clients? I’d love to hear about them!

Image by Flickr user Rosalxxi (Creative Commons)

Google+

Tags: blogs, drip marketing, lead conversion, lead generation, lead nurturing, Marketing, newsletters, sales process, social media
Posted in Business Development, Email Marketing, Marketing, Sales Process, Social Media | No Comments »

Public Relations for Small Businesses: Interview with Robb Deigh

August 16th, 2010 :: Monika Jansen

Robb Deigh

Robb Deigh is President of RDC Communication, a strategic communication, marketing, and public relations firm located outside of Washington, DC. He worked in journalism and PR at PBS, AOL, Blackboard, Inc., and a large PR agency before venturing out on his own 12 years ago. He’s the author of How Come No One Knows About Us?, as well as numerous articles for trade journals and other publications. In the following interview with Robb, he offers suggestions on how to get a PR program in place, what mistakes to avoid, and how to track the ROI of your PR efforts.

What are the biggest challenges small businesses face when it comes to planning and executing public relations?

Besides the obvious—budget—there are two. First, their language and messages might be all over the place. I take clients through a messaging exercise that helps create a strong, solid set of messages that can then be used on their website and in presentations, print materials, and other communications. If everyone on the team uses the messages, it is a very powerful tool.

The second challenge is knowing how to get attention using traditional and social media. Make a list of stories you can pitch to the media and match those stories to the right publications and appropriate reporters. Knowing how to pitch a story is THE most important PR skill to have. In terms of social media, small businesses need to get their messages and website in order before deciding to start a blog, use Facebook, or even publish an e-newsletter. Make sure that before you say something to the world, you have something to say. If you use Twitter, you know that there is a lot of jibberish out there right alongside useful information.

What are some easy ways for small businesses to get going with PR?

Start out by creating your organizational messages. Get your team together and brainstorm a list of all of your company’s attributes. Use those attributes to build 5-6 great messages that tell prospects, “Here is what we can do for you.” Update your website with those messages, since all of your communication is designed to steer prospects there first. Then, try some press. If budget is tight, build your own small press list. What do you and your audiences read? The reporters at those publications are your targets. Get their email addresses and send them announcements when you have real news. Put yourself in their place and call them with great story ideas about your industry.

What should small businesses avoid doing?

Three things immediately spring to mind:

Don’t assign a non-communications person in your organization the task of doing PR. It will end up taking a back seat to his/her real job. Hire someone with applicable experience and, if needed, get some outside help.
When pitching stories, do not call reporters with non-news.
Don’t blog, use Facebook or Twitter, or publish an e-newsletter unless you have something useful and non-self-promotional to say. Educate your audience and give them the advantage of your expertise.

How can you track the ROI of your public relations efforts? Seeing a mention in the press is great, but figuring out if it’s generating leads is probably not so easy.

Absolutely! A stack of clips with your company’s name in it is definitely not a measure of success. But clips that include at least one of your 5-6 main messages are of immense value. That’s part of your long-term public relations ROI. Make sure that when you do an interview, publish an article, or make a presentation, you use your messages. In time, you will hear them echo back to you in the news media and elsewhere. That’s how you know it is working. Of course, you’ll also know it’s working when your sales increase, because good PR leads to high visibility which leads to higher sales.

Care to share a couple of success stories?

I’ve helped dozens of companies go from being virtually invisible to being strong brands, but I think my biggest PR/media successes over the years have occurred when I have found good story ideas within client organizations and packaged those stories with 2-3 good sources for the right reporters at the right time.

When you have a great story pitch, make an initial phone call and then send details by email. If you are doing it correctly, you really are doing part of the reporter’s job—finding good stories and sources. Make it easy for them to say “yes.” It works the same whether you are pitching your community paper or CNN (although CNN will be harder to reach on the phone!).

Google+

Tags: blogs, e-newsletters, Marketing, marketing ROI, public relations, ROI, social media
Posted in Marketing | 1 Comment »

Leveraging Your Blog for your Inbound Marketing Efforts

August 12th, 2010 :: Steven Fisher

In these days of social media marketing there are all sorts of tools that help you market but the most fundamental is your blog. It is funny that only six years ago all that everyone talked about was blogging. Now it has seemed to fade into the background and that is actually a good thing. A blog has become a fundamental component in an organizations communication strategy that if you do not have it included or have one running you will be perceived as behind the times.

But let’s face it, writing for writing sake can be fun in some cases but in this case you are looking for customers. The term inbound marketing is the opposite of outbound marketing (i.e. cold calls, email marketing) and it is focused on getting the customer to come to you on their own. One of the best way to do this is through blogs.

A few great ways to use you blog for inbound marketing are:

Forms for downloading content – You want to drive leads to your site and the best way to do that is give something away. These can be white papers and ebooks or other types of content that people want. One thing to keep in mind is that your content doesn’t have to be completely new. It can be repackaged blog posts in a new context along with some updated content.

Surveys and polls – This is a great and quick way to engage the reader. People that read your blog have an opinion and if you are looking to learn from them, do a survey or a poll. It can also be a great way to test new features or content types that people might want in the future. Don’t forget to make a blog post about the survey, it will bring people to the site to engage.

Most of all….provide fresh content – This continues to establish you as an authority and search engines love it. They see that as a site that is new and with linking and trackbacks it builds your search engine juice.

So don’t just look at a blog as a necessary evil you have to “deal with” and “write for” but a real communications channel that can engage and make new sales in ways you never thought possible.

Google+

Tags: blogs, Inbound Marketing, social media
Posted in Marketing, sales process, social media | No Comments »

9 Ideas for Great Blog Posts

June 21st, 2010 :: Monika Jansen

Last fall I met a woman at a networking lunch who is a wedding planner. When I suggested she start a blog, she asked me, “But, what would I write about?” I almost spewed out my water all over the table! Here is someone working in a zillion-dollar industry that is filled with drama, out-of-whack budgets and emotions, food and wine and open bars, and a diverse range of vendors and venues, and she thinks she has nothing to write about. She could probably write a blog post every day, for pete’s sake!

While not all of us work in action-packed industries, thinking up ideas for blog posts is not that hard, especially when you consider that blog posts should not be that long. Here’s a list of topics that you can base your blog on, no matter what you do:

Industry best practices. You probably don’t think much about the products and knowledge you rely on to get the job done, so share it with the rest of us non-experts. For example, if you’re a landscaper, tell me how short I should cut my grass during a hot summer when it’s not raining much.

What not to do. This is the opposite of best practices. If you’re a dermatologist, write about how not to use sunscreen: put it on once, don’t reapply it after swimming, skimp on it, use a bottle from two years ago, use too low of an SPF, etc.

Helpful tips. Give people ideas on how to best use your product or service that they may have overlooked in the manual, on your website, or in your marketing materials. If it’s a nifty feature that no one else has, definitely write about that.

Success stories. Share how you’ve helped clients succeed. It’s a great way to highlight how great your product or service is without sounding like you’re selling. Include quotes if you can.

Lessons you’ve learned. By “lessons learned”, I do not mean broadcasting mistakes you’ve made but rather problems you’ve overcome for both clients and your own business.

Client interviews. Also known as a full-length testimonial!

Conferences and seminars. Write about the people you met, what you learned, new products you got to test out, etc. at conferences and seminars you attend.

Profiles of/interviews with industry leaders. You’ll look not only look plugged in and well-connected, but as a great source of information on where your industry has been, is right now, and headed in the future.

Vendors. I am hard-pressed to think of anyone who works in a bubble. Write about the people and companies you work with to create and deliver your product or service.

On the very day I started writing this blog post, good old Hubspot published their own list of topics for great blog posts. There is, surprisingly, very little overlap between our lists, so take a moment to read Hubspot’s tips for more ideas.

Google+

Tags: blog writing, blogs, Hubspot, Marketing
Posted in Marketing | 3 Comments »