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Posts Tagged ‘Buddy Media’


9 Easy Ways to Tweak Your Twitter and Facebook Strategies for Better Engagement

September 20th, 2012 ::

Social media engagement

Social media marketing firm Buddy Media released a very interesting report that looked at how marketers use Twitter – and they found some surprising mistakes.  In the study, they analyzed 320 Twitter handles from large brands between December 11, 2011 and February 23, 2012.  Instead of making the same mistakes as big companies with large marketing departments, learn from them!

Here are the top findings of the study, along with 9 easy ways to get better engagement on Twitter and Facebook:

1. Twitter engagement is 17 percent higher on Saturday and Sunday

Takeaway: save your best tweets for the weekend, and don’t be afraid to tweet more than once.

2. Beginning on Monday, Twitter engagement falls off as the week progresses

Takeaway: Don’t stop tweeting, but tweet less between Monday and Thursday.

3. Twitter engagement drops off on Thursday but picks up as Friday progresses

Takeaway: Send out tweets on Friday afternoon/early evening when people are winding down from the week and getting ready to dive into the weekend.

4. Tweets perform best during “busy hours”

Takeaway: Keep tweeting between 8am and 7pm to get the most engagement.

5. Facebook status updates perform best during “non-busy hours”

Takeaway: Shift Facebook updates to publish between 8pm and 7am.

6. One tweet per day has the highest engagement rate

Takeaway: While 2-4 tweets still perform well, Twitter engagement nosedives beyond 4 tweets per day, so spread out your tweeting.

7. Tweets of 100 characters with working links get much higher engagement rates

Takeaway: Keep your tweets to the point, and be sure your links work.

8. Tweets with hashtags and photos get twice the engagement

Takeaway: Research hashtags first to be sure you’re using popular ones, but don’t add more than 2 or engagement will drop off.  And be sure to say if a link is a photo.

9. Asking for retweets works

Takeaway: if you ask for a “RT,” you’ll get a 12 times higher retweet rate; if you spell it out instead of using the abbreviation, you’ll get a 23 times higher retweet rate.

What other tips can you offer for better engagement on Twitter and Facebook?  Leave a comment below.

Image courtesy of avenuesocial.com

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Posted in Marketing, Social Media | No Comments »

5 Tips for Effective Facebook Wall Posts

October 27th, 2011 ::

5 Tips for Facebook

When done correctly, Facebook wall posts can generate buzz about your brand, offer insight about your customers and drive traffic to your website. That’s a lot from a simple Facebook post! But if you’ve been crafting Facebook wall posts for any length of time, you know it’s not that simple.

Finding the right content and using it to create conversations on your Facebook Page is tough. Social media experts Buddy Media, which works with huge, name-brand companies, is a great source of tips for generating effective wall posts.

Here are 5 to get you started:

1. Shorter is better

Research conducted by Buddy Media showed that when it comes to Facebook Wall posts, short and sweet is the way to go. In fact, posts containing 80 characters or less have 27 percent higher engagement rates. So, as with other copywriting, users are more likely to consume your content when it’s concise.

2. URL shorteners aren’t all that

Sure, they save space, but Buddy Media found that engagement rates are three times higher when posts contain a full-length URL instead of a shortened one. When people can’t discern where that link will lead them, they may be less likely to click. Think about it – don’t you look for indicators in a URL to see what type of website it leads to?

3. Timing is key

Since most people are working, and not cruising Facebook, during normal business hours, be sure your posts are reaching them when they are looking for your content. Buddy Media found that brands that post outside of normal business hours had 20 percent higher engagement rates. So, schedule your posts for the morning hours or after work, when people will see them in their News Feeds.

4. Know your best days

In general, user engagement peaks on Thursday and Friday. But, depending on your industry, there are certain days that are better for posting on Facebook. Buddy Media suggests the following industries post more on weekends:  Entertainment, Media, Retail, Automotive, and Sports. However, the Fashion, Travel and Hospitality, and Healthcare and Beauty industries should consider posting more on Thursday. For the Food and Beverage industry, engagement is higher midweek and Saturday. And for the Business and Finance industry, midweek is the best time for engagement.

5. Inspire Action

This final key finding from Buddy Media’s report is one marketers know well. Just like website copy, your Facebook posts should present a strong call-to-action to motivate people to take that next step. Ask fans for “likes” and posts – they’ll respond!

To read the entire report, you can visit Buddy Media’s website.

What are your tips for better Facebook engagement? Leave us a comment below.

Image courtesy of creative design agency Arrae.

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Posted in Marketing, Social Media | 4 Comments »