Whether your company offers a product or a service, having content on hand that you or your sales team can share with prospective customers is incredibly important. You’ll be able to showcase your capabilities and the value and benefits of working with you over someone else.
Here are 5 types of marketing content you should keep at the ready:
Explainer videos
An explainer video tells a visual story of how your product or service works. While these are especially handy for physical products you can see, they can also be used for virtual products/services, like an app or cloud-based service (check out Dropbox’s video).
If you are a professional service provider, like a real estate agent, consultant or attorney, you can use a video to quickly explain the value you bring to your clients while letting them get to know you a little bit.
Blog posts
Yes, it is OK to mention your products and services in your blog posts – on occasion. You could write about how you use your own product or service in your company, how-to guides, or a list of quick tips. You can also publish news, in which you announce important new partnerships, new products or services, or new features or updates, just like Modus Create did here.
Case studies
These are one of the best ways to market your company and convert prospective clients into new clients. Case studies give you the chance to show the value of your products and services. When I write them, I keep them pretty structured, like these that I wrote for Brighter Strategies. The first paragraph explains the problem, the second paragraph talks about the solution and how it was implemented, and the third paragraph concludes with the outcome or results.
Presentations
If you ever give presentations on your products, services, or company, whether it’s a seminar or at a conference, save them in Slideshare so you can easily share them later – and others can easily find them with a quick search. If you have a sales team, definitely create presentations for them to ensure your products and services are discussed the way you think is best.
Data sheets
Data sheets are full of information – they’re not sexy, but they are important if you sell a product. You can list product features, hardware, software, or other types of requirements, competitive comparisons, charts and graphs that demonstrate product value, and even return on investment data. Here’s a really comprehensive one for the Audi A3 (my car!).
What marketing content do you share with prospective clients?
Image courtesy of gurusoftware.com
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